- 1. The position one occupies within society determined by such factors as
A) Social Status
B) Social Class
C) Social position
- 2. 1.income
2.education
3.occupation
4.family prestige
5. value of home and neighborhood
A) Requirements
B) Social class
C) Standard
- 3. A written plan for an organization covering a period of 3 or more years in the future.
A) Planning
B) Strategic Marketing plan
C) Marketing plan
- 4. A written short-term plan that details how an organization will use its marketing mix to achieve in marketing objectives.
A) Marketing plan
B) Strategic Marketing plan
C) Tactics
- 5. 1. Vision and Mission statements.
2. Analysis & forecasting
3. Setting Marketing goals and objectives
4. Marketing strategy. Targetting and positioning
5. Tactics and action plans
6. Resource requirements
7. Marketing control
8. Communicating the plan.
A) Tactics of Process In Marketing Planning
B) The 7 Ps of Marketing
C) Steps Process In Marketing Planning
- 6. To begin with, develop the habit of looking at your product as though you were an outside marketing consultant brought in to help your company decide whether or not it's in the right business at this time. Ask critical questions such as, "Is your current product or service, or mix of products and services, appropriate and suitable for the market and the customers of today?"
A) Prices
B) Product
C) Promotion
- 7. The second P in the formula.
Develop the habit of continually examining and reexamining the prices of the products and services you sell to make sure they're still appropriate to the realities of the current market. Sometimes you need to lower your prices. At other times, it may be appropriate to raise your prices.
A) Prices
B) Packaging
C) Product
- 8. The third habit in marketing and sales is to think in terms of promotion all the time.
A) Positioning
B) Place
C) Promotion
- 9. Includes all the ways you tell your customers about your products or services and how you then market and sell to them.
A) Promotion
B) Product
C) Prices
- 10. The fourth P in the marketing mix is the Where your product or service is actually sold.
A) Place
B) Packaging
C) Prices
- 11. Develop the habit of reviewing and reflecting upon The exact location where the customer meets the salesperson. Sometimes a change in place can lead to a rapid increase in sales.
A) Prices
B) Place
C) People
- 12. The fifth element in the marketing mix is the. Develop the habit of standing back and looking at every visual element in the packaging of your product or service through the eyes of a critical prospect.
A) Product
B) Packaging
C) Place
- 13. Remember, People form their first impression about you within the first 30 seconds of seeing you or some element of your company.
A) Promotion
B) Packaging
C) People
- 14. You should Develop the habit of thinking continually about how you are positioned in the hearts and minds of your customers. How do people think and talk about you when you're not present?
A) Prices
B) Place
C) Positioning(Study strategic location)
- 15. The final P of the marketing mix is.
Develop the habit of thinking in terms of the people inside and outside of your business who are Responsible for every element of your sales, marketing strategies, and activities.
A) People
B) Place
C) Positioning
- 16. 1.Understand Your Customers.
2.Optimize Your Website.
3.Focus on Mobile.
4.Be Social.
5.Live Video Marketing.
6.Send Emails.
7.Accept Online Bookings.
8. Tap into The Power of Reviews.
A) FACTORS INFLUENCING MOTIVATION
B) ROLES IN BUYING
C) MARKETING STRATEGIES TO HELP YOU SUCCEED
- 17. The first thing you need to do is to understand your ideal customers
A) Tap into The Power of Reviews
B) Understand Your Customers.
C) Be social
- 18. Initiator
Influencer
Decider
Buyer
User
A) 5 Roles in Using Process
B) 5 Roles in Buying Process
C) 5 Roles in Buying Strategies
- 19. The person who starts the purchasing process and who gathers information.
A) Influencer
B) User
C) Initiator
- 20. A person who expresses preferences in choice or selection of information.
A) Influencer
B) Decider
C) Buyer
- 21. A person who has the financial control and possibly the authority within a group of people to make the purchase.
A) Decider
B) Initiator
C) Buyer
- 22. The person who actually makes the purchase
A) Influencer
B) Buyer
C) User
- 23. A person who consume the purchase and goes on the trip.
A) Decider
B) User
C) Buyer
- 24. an Approach to evaluating a very diverse group of goods and services based on long term planning and economic forecasts.
A) Market share
B) Cash flow
C) Portfolio Analysis
- 25. the Percentage relationship of an organization sales to total industry sales.
A) Marketing strategies
B) Market share
C) Portfolio Analysis
- 26. A product that generates a high volume of income in relation to the cost of maintaining in market share
A) Cash cows
B) STAR
C) DOG
- 27. A product that provides neither cash flow nor long term opportunities and does not hold great promise for improved performance
A) DOG
B) Cash cows
C) STAR
- 28. Products that have a dominant share of a fast growing.
A) DOG
B) Cash cows
C) STAR
- 29. Social Networks and Viral Marketing.
Paid Media Advertising.
Internet Marketing.
Email Marketing.
Direct Selling.
Point-of-Purchase (POP) Marketing.
Co-Branding, Affinity, and Cause Marketing.
Conversational Marketing
A) Relative Market Share
B) Marketing Strategies To Help You Succeed
C) Marketing Strategies to Help You Succeed in 2021 and Beyond(continuation)
- 30. Age
Income
Job Title
Location
Interests Challenges
Wants/Needs
Goals
Contact number
A) Marketing Tactics
B) Tourism Marketing strategies
C) Buyer Persona Include things like:
- 31. Work to define the characteristics of your ideal visitor; The person or people you want visiting your destination more than anyone else.
This character definition goes beyond simple demographics and gets into some serious detail. After all, you'll be Using this personal information to influence all of your marketing.
A) Buyer persona
B) SMART
C) Venue marketing
A) Establish SMART Goals
B) Venue Marketing Tactics
C) Buyer persona
- 33. S- imple
M- easurable
A achievable/AFFORDABLE
R elevant/REALISTIC
Timely/TIME-BOUNDED
A) No
B) Yes
C) SMART
- 34. Even if you create excellent ads for and an outstanding product and pair them with an exciting offer, those ads still wouldn't be effective if you were showing them to the wrong audience.
The most important component to effective paid advertising is understanding your ideal buyer and how to accurately target them.
A) Industry & Competitor Review
B) Create Retargeting Campaigns.
C) Define Your Venue Marketing Tactics
- 35. is Advertising to an audience made of people who have already visited your website. They know your company and have begun to develop trust in your brand and interest in your destination. Even seemingly minor touch points like a Website visit Are excellent indicators of interest and represent a high potential for purchase.
A) Define Your Venue Marketing Tactics
B) Create Retargeting Campaigns. Retargeting
C) Influencer campaigns
- 36. Are excellent indicators of interest and represent a high potential for purchase.
A) Youtuber
B) Website visit
C) Social media user
- 37. CORE PRODUCT
TANGIBLE PRODUCT
AUGMENTED PRODUCT
A) THREE PARTS OF MARKETING
B) THREE STRATEGIES OF MARKETING
C) THREE LEVELS OF MARKETING
- 38. The basic need function served by the generic product.
A) Core product
B) Tangible product
C) Augmented product
- 39. The specific feature and benefits residing in the product itself. Styling, quality, brand name design, etc.
A) Core product
B) Augmented product
C) Tangible product
- 40. The add-ons that are extrinsic to the itself that may influence the decision to purchase.
A) Augmented product
B) Tangible product
C) Core product
- 41. If the value of US dollar increase what will happen to Phil. peso.?
A) Devalue
B) Increase the value
- 42. A product that generates a high volume of income in relation to the cost of maintaining in market share.
A) Cash cow
B) DOG
- 43. Approach to evaluating a very diverse group of goods and services based on long term planning and economic forecasts
A) Portfolio Analysis
B) Analysis
- 44. Percentage relationship of an organization sales to total industry sales.
A) Marketing
B) Market share
- 45. Conversational marketing.
A) Influencer
B) Word of mouth
- 46. A product that provides neither cash flow nor long term opportunities and does not hold great promise for improved performance.
A) DOG
B) STAR
A) Co Branding
B) Indirect selling
- 49. If your goal was to increase tourism, you could create a quick list like this:
Highly targeted Facebook ads
Print ads in local publications
Google Adwords advertising
Influencer campaigns
A) Possible
B) Yes
C) Maybe
- 50. A. Mission Statement.
B. Industry & Competitor Review.
C. SWOT
Analysis.(Strength, Weaknesses, Opport unities, Threats)
D. Target Audience. E. Marketing Mix.
F. Objectives & SMART goals.
G. Strategies & Action Plan.
H. Executive Summary.
A) THE STEPS OF THE TOURISM MARKETING PLAN
B) THE guide OF THE TOURISM MARKETING PLAN
- 51. 1.Product (or Service) Your customer only cares about one thing: what your product or service can do for them.
2. Price. Many factors go into a pricing model....
* 3. Promotion....
* 4. Place. ...
5. People. ...
*6. Packaging.
7. Process.
A) THE 7 Elements Of The Marketing Mix INCLUDES THE
B) THE 7 difference Of The Marketing Mix INCLUDES THE
C) THE 7 essential Of The Marketing Mix INCLUDES THE
- 52. Target market,
2. Customer needs,
3. Integrated marketing
4. Profitability.
A) THE MARKETING CONCEPT RESTS ON FOUR CATEGORIES
B) THE MARKETING CONCEPT RESTS ON FOUR PILLARS
C) THE MARKETING CONCEPT RESTS ON FOUR CONCEPT
- 53. Think of the most popular locations that come to mind when you think of a particular continent or country..
A) Activity Marketing
B) Location Marketing
- 54. Often, Consumers will associate a specific activity with a place that's already famous for that activity....
A) Activity Marketing
B) Location Marketing
- 55. Intangible.
Inseparability: Product & Service are Clubed.
* Perishability.
Ownership.
Seasonality- Demand is Seasonal.
Intermediaries Involved.
Production & Consumption at the same time.
Tourism is an assembled Product.
A) WHAT MAKES A GOOD MARKETING STRATEGY?
B) FEATURES OF TOURISM MARKETING.
- 56. A market formation with the qualities of a pure market....
A) Monopolistic competition
B) Oligopoly
C) Monopoly
- 57. Producers affects but does not control the market
A) Perfect competition
B) Monopolistic
C) Oligopoly
- 58. An oligopsony limited to one buyer
A) Natural monopoly
B) Oligopoly
C) Monopsony
- 59. A market situation in which each of a few buyers exerts a disproportionate influence on the market
A) Monopolistic
B) Competetive competition
C) Oligopsony
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