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STRATH (PRELIM 2)
Contributed by: Banog
  • 1. dynamic competitive industries that face constant changes in customer preferences, technology, and global
A) Tourism
B) Hospitality
C) Tourism and hospitality
D) Both
  • 2. allows organizations to plan for long-term growth, manage risks, and improve service quality.
A) Strategic management
B) Environmental factors
C) Environmental analysis
D) Decision strategies
  • 3. Focuses on sustainable growth.

    Accor Hotels invests in sustainable resorts in Asia to capture eco-conscious tourists
A) Long-term oriented
B) Decision-oriented
C) Dynamic
D) Integrated
  • 4. Adapts to changes in the market, customer behavior, and technology.

    Expedia integrates Al to personalize travel recommendations.
A) Integrated
B) Decesion-oriented
C) Long-term oriented
D) Dynamic
  • 5. Involves all levels of management.

    Taj Hotels trains employees to deliver a consistent customer experience
A) Dynamic
B) Decision-oriented
C) Long-term oriented
D) Integrated
  • 6. SWOT (Strengths. Weaknesses. Opportunities. Threats), PESTLE

    Hilton canducts market research to enter emerging tourist destinations.
A) Strategy Formulation
B) Strategy Evaluation and Control
C) Stragegy implementation
D) Environmental Analysis (Internal & External)
  • 7. Develops plans to achieve competitive advantage
A) Strategy Evaluation and Control
B) Environmental analysis
C) Strategy implementation
D) Strategy Formulation
  • 8. Costa Cruises focuses on eco-friendly ships to attract green travelers
A) Strategy Formulation
B) Environmental analysis
C) Strategy implementation
  • 9. Executes plans through resources and management

    Exomple. Hyatt launches a global loyalty program to retain high-value customers
A) Strategy evaluation and control
B) Strategy Formulation
C) Strategy Implementation
  • 10. Monitors progress and adapts strateges
A) Strategy implementation
B) Strategy formulation
C) Strategy Evaluation and Control
  • 11. Booking com tracks customer feedback to adjust marketing strategies
A) Strategy Evaluation and Control
B) Environmental analysis
C) Strategy implementation
D) Strategy formulation
  • 12. explains the organization's purpose, core values, and primary objectives.

    It answers: "Why does this organization exist?"
A) Vision
B) Mission
  • 13. A vision statement describes the organization's long-term aspirations and goals.

    It answers: "Where does the organization want to go in the future
A) Vision
B) Mission
  • 14. Mission & vision define objectives and guide competitive positioning.

    Example: Marriott's mission drives personalized loyalty programs and premium services.
A) Decision making
B) Strategy Formulation
C) Evaluation and Control
  • 15. All managerial decisions are measured against the mission & vision.

    Example: Airbnb's expansion into luxury homes aligns with its vision to "belong anywhere
A) Evaluation and control
B) Strategy Formulation
C) Decision making
  • 16. Progress is monitored to see if strategic goals reflect the mission & vision.

    Example: Six Senses Resorts evaluates sustainability efforts to stay true to their eco-tourism vision.
A) Strategy formulation
B) Decision making
C) Evaluation and control
  • 17. Framework for analyzing macro-environmental factors
A) Pestle analysis
B) Yes
C) No
  • 18. Identifies opportunities and threats
A) Pestle analysis
B) Yes
C) Maybe
D) No
  • 19. Supports strategic planning and decision-making
A) Yes
B) Sometimes
C) No
D) Pestle analysis
  • 20. Government policies and tourism regulations

    Visa policies and travel restrictions

    Political stability affecting tourist confidence
A) Political factors
B) Legal factors
C) Social factors
D) Economic factors
  • 21. Government tourism promotion programs
A) Yes
B) No
C) I hope
D) Political factors
  • 22. Exchange rates and inflation rates

    Tourist spending power

    Employment and economic growth
A) Social factors
B) Economic factors
C) Technological factors
D) Legal factors
  • 23. Travel lifestyle and consumer preferences

    Cultural trends and demographics

    Demand for sustainable and local experiences
A) Legal factors
B) Economic factors
C) Social factors
D) Political factors
  • 24. Health and safety regulations

    Labor and employment laws

    Business permits and compliance requirements
A) Economic factors
B) Legal factors
C) Social factors
D) Political factors
  • 25. Hotel compliance with safety standards
A) Maybe
B) Political factors
C) Legal factors
D) Yes
  • 26. Climate change and natural disasters

    Environmental protection laws

    Demand for sustainable tourism practices
A) Legal factors
B) Environmental factors
C) Social factors
D) Economic factors
  • 27. helps understand external forces

    Supports strategic decisions in tourism and hospitality

    Encourages proactive business planning
A) EVALUATION
B) STRATEGIC
C) PESTLE
D) ANALYSIS
  • 28. Government policies, stability, and regulations affecting business.
A) Economic
B) Technological
C) Political
D) Legal
  • 29. Culture, demographics, and lifestyle trends influencing demand.
A) Economic
B) Political
C) Social
D) Legal
  • 30. Laws and regulations businesses must follow.
A) Legal
B) Economic
C) Political
D) Technological
  • 31. helps businesses understand outside forces that can create opportunities or threats.
A) EVALUATION
B) STRATEGIC
C) PESTLE
  • 32. Travel policies affect tourist arrivals.
A) Political
B) Legal
C) Technological
D) Economic
  • 33. Visa-free entry increases tourist visits.
A) Legal
B) Environmental
C) Political
  • 34. Exchange rates influence travel decisions
A) Legal
B) Political
C) Social
D) Economic
  • 35. Cheaper currency attracts foreign tourists
A) Yes
B) Maybe
C) Economic
  • 36. Travel preferences change over time
A) Economic
B) Legal
C) Social
  • 37. More tourists prefer cultural and local experiences
A) Economic
B) Political
C) Social
  • 38. Tourism operators must follow laws.
A) Legal
B) Political
C) Environmental
  • 39. Tour agencies must secure permits and insurance.
A) Legal
B) Economic
C) Political
  • 40. Climate change damages tourist spots like beaches
A) Economic
B) Social
C) Environmental
  • 41. Skilled and trained service staff

    Customer-oriented service culture

    Strong teamwork and coordination

    Continuous staff training programs
A) STRENGTHS: OPERATIONAL CAPABILITIES
B) STRENGTHS: HUMAN RESOURCES
C) WEAKNESSES: RESOURCE LIMITATIONS
D) WEAKNESSES: OPERATIONAL CHALLENGES
  • 42. Standard Operating Procedures implemented

    Efficient service delivery processes

    Quality control and monitoring systems

    Use of reservation and inventory systems
A) WEAKNESSES: RESOURCE LIMITATIONS
B) STRENGTHS: OPERATIONAL CAPABILITIES
C) STRENGTHS: HUMAN RESOURCES
D) IMPROVING INTERNAL CAPABILITIES
  • 43. Budget limitations for upgrades

    Aging facilities or equipment

    Limited modernization in some operations
A) IMPROVING INTERNAL CAPABILITIES
B) WEAKNESSES: OPERATIONAL CHALLENGES
C) WEAKNESSES: RESOURCE LIMITATIONS
D) STRENGTHS: OPERATIONAL CAPABILITIES
  • 44. Inconsistent service delivery

    Technology gaps in operations

    Slow response during peak periods

    Skill gaps in digital systems
A) STRENGTHS: OPERATIONAL CAPABILITIES
B) IMPROVING INTERNAL CAPABILITIES
C) WEAKNESSES: OPERATIONAL CHALLENGES
D) STRENGTHS: HUMAN RESOURCES
  • 45. Upgrade operational technologies

    Provide regular employee training

    Improve process efficiency

    Implement performance measurement tools
A) STRENGTHS: HUMAN RESOURCES
B) IMPROVING INTERNAL CAPABILITIES
C) STRENGTHS: OPERATIONAL CAPABILITIES
D) INTERNAL ASSESSMENT USING SWOT
  • 46. support service excellence
A) Opportunities
B) Weakness
C) Strength
D) Threat
  • 47. limit operational performance
A) Threat
B) Strength
C) Weaknesses
D) Continuous improvement
  • 48. enhances competitiveness
A) Continuous improvement
B) Effective management
C) Strategic management
  • 49. Competition is intense among hotels, resorts, airlines, travel agencies, and tour operators.
A) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
B) THREAT OF SUBSTITUTES (HIGH)
C) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
D) BARGAINING POWER OF CUSTOMERS (HIGH)
  • 50. Many hotels compete on price, service quality, and location.

    Resorts offer promotions and packages to attract guests.

    Online booking platforms make price comparison easy.
A) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
B) BARGAINING POWER OF CUSTOMERS (HIGH)
C) THREAT OF SUBSTITUTES (HIGH)
D) BARGAINING POWER OF SUPPLIERS (MODERATE)
  • 51. New businesses can enter, but investment and regulations may limit entry.
A) THREAT OF SUBSTITUTES (HIGH)
B) BARGAINING POWER OF SUPPLIERS (MODERATE)
C) BARGAINING POWER OF CUSTOMERS (HIGH)
D) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
  • 52. New boutique hotels or Airbnb listings enter markets.

    Travel agencies can operate online with lower costs
A) BARGAINING POWER OF SUPPLIERS (MODERATE)
B) BARGAINING POWER OF CUSTOMERS (HIGH)
C) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
D) THREAT OF SUBSTITUTES (HIGH)
  • 53. Tourists have many choices and can easily switch providers.
A) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
B) BARGAINING POWER OF CUSTOMERS (HIGH)
C) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
  • 54. Travelers compare prices online.

    Customers read reviews before booking.

    Promotions influence travel decisions.
A) BARGAINING POWER OF SUPPLIERS (MODERATE)
B) BARGAINING POWER OF CUSTOMERS (HIGH)
C) THREAT OF SUBSTITUTES (HIGH)
  • 55. Suppliers provide food, utilities, technology, transport services, and labor.
A) BARGAINING POWER OF SUPPLIERS (MODERATE)
B) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
C) THREAT OF SUBSTITUTES (HIGH)
D) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
  • 56. Airlines rely on fuel suppliers.

    Hotels depend on food and beverage suppliers.

    Skilled hospitality workers are in demand.
A) BARGAINING POWER OF SUPPLIERS (MODERATE)
B) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
C) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
D) THREAT OF SUBSTITUTES (HIGH)
  • 57. Travelers can choose alternatives to traditional services.
A) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
B) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
C) THREAT OF SUBSTITUTES (HIGH)
D) BARGAINING POWER OF SUPPLIERS (MODERATE)
  • 58. Vacation rentals instead of hotels.

    Virtual meetings replacing business travel.

    Local tourism instead of international travel.
A) BARGAINING POWER OF CUSTOMERS (HIGH)
B) THREAT OF SUBSTITUTES (HIGH)
C) COMPETITIVE RIVALRY (HIGH IN TOURISM & HOSPITALITY)
D) THREAT OF NEW ENTRANTS (MODERATE TO HIGH)
  • 59. Ability to perform better than competitors

    Offers greater value to customers OR operates at lower cost

    Strengths that competitors cannot easily imitate
A) Environmental analysis
B) Strategic management
C) Competitive advantage
  • 60. Lower cost than competitors
A) Differentiation
B) Focus strategy
C) Core competencies
D) Cost Leadership
  • 61. Unique products/services
A) Strong Brand Reputation
B) Cost Leadership
C) Focus strategy
D) Differentiation
  • 62. Target specific market segment
A) Innovation & Technology
B) Core competencies
C) Differentiation
D) Focus strategy
  • 63. Unique skills and capabilities
A) Strong brand competition
B) Loss Leadership
C) Core competencies
D) Cost Leadership
  • 64. New systems and tools
A) Core competencies
B) Innovation & Technology
C) Differentiation
D) Focus strategy
  • 65. Customer trust and loyalty
A) Focus strategy
B) Cost Leadership
C) Differentiation
D) Strong brand competition
  • 66. Budget hotel uses energy-saving equipment

    Uses online booking systems
A) Both advantage
B) HOSPITALITY EXAMPLE - COST ADVANTAGE
C) MAIN SOURCES OF COMPETITIVE ADVANTAGE
  • 67. Reduces operating costs

    Offers lower room rates than competitors
A) MEANING OF COMPETITIVE ADVANTAGE
B) MAIN SOURCES OF COMPETITIVE ADVANTAGE
C) HOSPITALITY EXAMPLE - COST ADVANTAGE
  • 68. Marriott International example

    Consistent service quality worldwide
A) HOSPITALITY EXAMPLE -DIFFERENTIATION
B) MEANING OF VALUE CHAIN ANALYSIS
C) PRIMARY ACTIVITIES
  • 69. Loyalty programs

    Premium customer experience
A) HOSPITALITY EXAMPLE - COST ADVANTAGE
B) MEANING OF COMPETITIVE ADVANTAGE
C) HOSPITALITY EXAMPLE -DIFFERENTIATION
  • 70. Strategic tool to identify value-creating activities

    Helps achieve competitive advantage
A) MEANING OF VALUE CHAIN ANALYSIS
B) Both Same
C) PRIMARY ACTIVITIES
  • 71. Introduced by Michael Porter

    Divides activities into Primary and Support Activities
A) MEANING OF VALUE CHAIN ANALYSIS
B) MAIN SOURCES OF COMPETITIVE ADVANTAGE
C) PRIMARY ACTIVITIES
  • 72. Inbound Logistics
    Operations
    Outbound Logistics
    Marketing and Sales
    Service
A) PRIMARY ACTIVITIES
B) SUPPORT ACTIVITIES
  • 73. Firm Infrastructure
    Human Resource Management
    Technology Development
    Procurement
A) PRIMARY ACTIVITIES
B) SUPPORT ACTIVITIES
  • 74. Partnering with airlines and hotels
A) Operations
B) Marketing and sales
C) Logistics
  • 75. Creating travel packages
A) Operations
B) Marketing and sales
C) Service
  • 76. Social media and websites
A) Marketing and sales
B) Service
C) Inbound Logistics
  • 77. 24/7 customer support
A) Service
B) Marketing & Sales
C) Operations
  • 78. Ability to outperform competitors
A) Competitive Advantage
B) Value Chain Analysis
  • 79. Lower cost hotel or premium service hotel
A) Competitive Advantage
B) Value Chain Analysis
  • 80. Tool to analyze activities that create value
A) Competitive Advantage
B) Value Chain Analysis
  • 81. Improving booking system to enhance customer experience
A) Value Chain Analysis
B) Competitive Advantage
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