A) Go completely silent and avoid all communication.
B) Acknowledge the mistake or issue.
C) Deny everything, hoping it blows over.
D) Immediately shift blame to someone else.

A) Having a team of lawyers draft the entire statement.
B) Explaining away the behavior with excuses.
C) Focusing on the positive aspects of your past.
D) Sincerity and taking responsibility.

A) Ignoring the harm caused to others.
B) Acknowledging your role and accepting consequences.
C) Blaming external factors for your actions.
D) Promising to do better without specifying how.

A) It provides ammunition for critics.
B) It builds trust and shows accountability.
C) It's unnecessary as long as you apologize.
D) It allows the media to sensationalize the story.

A) Creating a completely fabricated persona.
B) Repairing and protecting your public image.
C) Silencing critics through legal means.
D) Ignoring negative press coverage.

A) Ignoring scandals unless they are exceptionally large.
B) Having no influence on public opinion.
C) Amplifying the narrative and shaping public perception.
D) Always siding with the individual involved in the scandal.

A) Damage control is about admitting guilt; recovery is not.
B) Damage control is immediate; recovery is a longer process.
C) They are essentially the same thing.
D) Damage control is about lying; recovery is about truth.

A) Hiding from the public eye.
B) Suing anyone who criticizes you.
C) Constant public relations stunts.
D) Consistent ethical behavior.

A) Loss of trust, revenue, and reputation.
B) Increased profits due to increased publicity.
C) A stronger brand image.
D) No impact at all if handled quickly.

A) To address concerns and rebuild trust.
B) Because they have no choice but to listen.
C) To manipulate their opinions.
D) It's not important; they don't matter.

A) Simply saying you are trustworthy.
B) Ignoring past events and moving forward.
C) Offering financial incentives to forget the scandal.
D) Demonstrated change in behavior and policies.

A) By distracting from the underlying issues.
B) It offers no benefits at all.
C) By exploiting vulnerable populations for good PR.
D) By showing a commitment to positive change.

A) It is the same as a sincere apology.
B) There is no danger; it's better than saying nothing.
C) It always satisfies the public.
D) It can further damage trust and credibility.

A) Deny the new facts, even if they're true.
B) Ignore the new facts and hope they disappear.
C) Blame the source of the new facts.
D) Acknowledge and address the new information.

A) Deleting negative comments on social media.
B) Communicating directly with affected parties.
C) Holding press conferences.
D) Issuing press releases.

A) Advising on legal risks and potential liabilities.
B) Bribing journalists to write favorable articles.
C) Controlling the entire public narrative.
D) Hiding evidence and preventing investigations.

A) To control what employees say to the media.
B) To keep employees informed and maintain morale.
C) To spread rumors and gossip about the situation.
D) Because employees don't need to know what's happening.

A) Attempting to suppress information, which leads to wider dissemination.
B) Using social media to control the narrative.
C) Effectively silencing critics through legal action.
D) Successfully covering up a major scandal.

A) Simply feeling bad about what happened.
B) Forgetting about the past and moving on.
C) Blaming the victim for your actions.
D) Implementing policies to prevent similar issues in the future.

A) A legal document protecting someone from prosecution.
B) An acknowledgement of one's fault or error.
C) A type of public relations strategy.
D) A government investigation into wrongdoing.

A) It guarantees a specific outcome.
B) It offers an unbiased and independent assessment.
C) It is always biased in favor of the person or organization hiring them.
D) It's always more expensive than an internal investigation.

A) Addressing concerns directly and honestly.
B) Hiring bots to spread positive propaganda.
C) Deleting all negative posts and banning critics.
D) Ignoring all negative comments and reviews.

A) To make employees feel guilty for their actions.
B) To promote ethical decision-making within an organization.
C) To teach employees how to cover up unethical behavior.
D) To have no effect on employee behavior.

A) Ignoring the scandal for as long as possible is the best strategy.
B) There is no impact of the timing of a response.
C) Delaying a response always makes the situation better.
D) Addressing the issue promptly can prevent further escalation.

A) Damage to trust, strained relationships, and social isolation.
B) Increased popularity and social standing.
C) No impact at all if the scandal is unrelated to personal life.
D) Strengthened bonds due to shared adversity.

A) Waiting for stakeholders to contact you.
B) Ignoring potential problems until they become unavoidable.
C) Reaching out to stakeholders before a crisis escalates.
D) Communicating only when legally required.

A) It makes the person appear insincere.
B) It helps demonstrate genuine remorse and understanding.
C) It is only necessary if the victim demands it.
D) It is a sign of weakness and should be avoided.

A) Intentional wrongdoing requires more significant consequences and recovery efforts.
B) Mistakes are more damaging than intentional wrongdoing.
C) There is no difference; both should be treated the same.
D) Only mistakes require an apology.

A) It is irrelevant to the process of scandal recovery.
B) By being used solely as a PR stunt without genuine effort.
C) By directly compensating for the harm caused by the scandal.
D) By demonstrating a commitment to positive social impact.

A) To rebuild trust and restore reputation.
B) To erase all memory of the scandal.
C) To make everyone forget the scandal ever happened.
D) To avoid any legal consequences.