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CHAPTER 6-7 - Quiz
Contributed by: Laong
  • 1. What is the main goal of the Strategy Analysis and Choice stage?
A) To collect raw data
B) To generate, evaluate, and select strategies
C) To control employee performance
D) To implement strategies
  • 2. Strategy Analysis and Choice mainly involves decisions that are:
A) Fully subjective
B) Random
C) Fully objective
D) Subjective based on objective information
  • 3. Who should be involved in the strategy analysis process?
A) Only the strategy team
B) As many managers and employees as possible
C) Only external consultants
D) Only top management
  • 4. Why is creativity important in strategy formulation?
A) To avoid competition
B) To simplify decisions
C) To reduce costs
D) To generate more alternative strategies
  • 5. Which of the following is NOT part of the Input Stage?
A) IFE Matrix
B) EFE Matrix
C) QSPM
D) CPM
  • 6. The Strategy-Formulation Analytical Framework has how many stages?
A) Two
B) Four
C) Five
D) Three
  • 7. What is the main purpose of the Input Stage?
A) Choosing the best strategy
B) Estimating costs
C) Implementing strategies
D) Summarizing basic internal and external information
  • 8. Which tool belongs to the Matching Stage?
A) QSPM
B) IFE Matrix
C) SWOT Matrix
D) EFE Matrix
  • 9. The SWOT Matrix is mainly used to:
A) Analyze competitors’ profits
B) Rank strategies objectively
C) Measure industry growth
D) Match internal and external factors
  • 10. Which SWOT strategy uses strengths to avoid threats?
A) WT
B) WO
C) ST
D) SO
  • 11. Which strategy type is considered defensive?
A) ST
B) WT
C) WO
D) SO
  • 12. Why must strategies be specific?
A) To avoid competition
B) To estimate costs accurately
C) To simplify matrices
D) To sound professional
  • 13. One limitation of the SWOT Matrix is that it:
A) Is too complex
B) Does not show competitive advantage directly
C) Requires financial data only
D) Cannot generate strategies
  • 14. The SPACE Matrix helps determine which type of strategy to use based on:
A) nternal and external positions
B) Sales and profit
C) Market share and growth
D) Employee performance
  • 15. Which is an internal dimension of the SPACE Matrix?
A) Stability Position
B) Industry Position
C) Market Growth
D) Financial Position
  • 16. An organization located in the Aggressive quadrant should focus on:
A) Liquidation
B) Retrenchment
C) Defensive tactics
D) Integration and intensive strategies
  • 17. The BCG Matrix is mainly used by:
A) Single-product firms
B) Small businesses
C) Multidivisional firms
D) Non-profit organizations
  • 18. What are the two dimensions of the BCG Matrix?
A) Strengths and weaknesses
B) Internal and external factors
C) Profit and cost
D) Market share and industry growth
  • 19. Which BCG quadrant represents high market share and low growth?
A) Stars
B) Dogs
C) Question Mark
D) Cash Cow
  • 20. The IE Matrix uses which scores on its axes?
A) Sales and profit
B) IFE and EFE total weighted scores
C) ROI and liquidity
D) Market share and growth
  • 21. Which IE Matrix cells suggest “Grow and Build” strategies?
A) Cells I, II, and III
B) Cells VII, VIII, and IX
C) Cell V only
D) Cells IV, V, and VI
  • 22. The Grand Strategy Matrix is based on:
A) Profit and cost
B) Competitive position and market growth
C) Culture and politics
D) Strengths and weaknesses
  • 23. Firms in Quadrant III of the Grand Strategy Matrix should consider:
A) Product development
B) Forward integration
C) Retrenchment, divestiture, or liquidation
D) Market penetration
  • 24. Which matrix is used in the Decision Stage?
A) BCG
B) SPACE
C) QSPM
D) SWOT
  • 25. The main purpose of QSPM is to:
A) Analyze competitors
B) Implement strategies
C) Generate strategies
D) Objectively compare alternative strategiesAnalyze competitors
  • 26. Why should wild cost guesses be avoided?
A) They reduce creativity
B) They slow planning
C) They may result in financially infeasible strategies
D) They affect culture
  • 27. Strategy analysis is compared to playing chess because:
A) Every move affects future decisions and outcomes
B) Both are easy to learn
C) Both rely on luck
D) Both are games
  • 28. Why does successful strategy formulation not always lead to successful implementation?
A) Managers ignore objectives
B) Strategies are always wrong
C) Implementation focuses only on planning
D) Implementation requires action, discipline, and commitment
  • 29. Strategy implementation is often considered the most difficult stage because it:
A) Has fewer tools
B) Requires moving from thinking to action
C) Needs more data
D) Requires moving from thinking to action
  • 30. Which of the following is NOT part of the strategy implementation framework?
A) Evaluating competitors
B) Managing conflict
C) Establishing annual objectives
D) Allocating resources
  • 31. Annual objectives are best described as:
A) External opportunities
B) Short-term, measurable milestones
C) Long-term visions
D) Company policies
  • 32. Why are annual objectives important?
A) They serve as benchmarks for progress
B) They replace strategies
C) They reduce conflict
D) They eliminate competition
  • 33. Which is a key characteristic of effective annual objectives?
A) Quantitative and obtainable
B) Qualitative only
C) Confidential
D) Vague and flexible
  • 34. Policies are best defined as:
A) Informal practices
B) Long-term goals
C) General ideas
D) Specific guidelines that support objectives
  • 35. Why should policies be written whenever possible?
A) To increase workload
B) To ensure clarity and consistency
C) To reduce employee freedom
D) To replace objectives
  • 36. Resource allocation refers to:
A) Distributing resources to achieve objectives
B) Dividing profits among owners
C) Reducing company assets
D) Hiring employees only
  • 37. Conflict during strategy implementation is:
A) A sign of failure
B) Always harmful
C) Inevitable
D) Avoidable
  • 38. Which approach focuses on exchanging views to resolve conflict?
A) Confrontation
B) Avoidance
C) Delegation
D) Diffusion
  • 39. Alfred Chandler stated that:
A) Structure determines strategy
B) Culture determines performance
C) Marketing drives all strategies
D) Strategy determines structure
  • 40. Which organizational structure is simple and common for small firms?
A) Matrix
B) Functional
C) Strategic Business Unit
D) Divisional
  • 41. A major disadvantage of the functional structure is:
A) Poor specialization
B) Functional silos and poor communication
C) High cost
D) Too much decentralization
  • 42. Which structure is best for large firms with diverse products or markets?
A) Strategic Business Unit
B) Divisional
C) Functional
D) Matrix
  • 43. Employees having two bosses is a characteristic of which structure?
A) Divisional
B) SBU
C) Matrix
D) Functional
  • 44. Which organizational chart practice is considered a “Do”?
A) Use functional structure for large firms
B) Allow co-managers
C) Keep span of control reasonable
D) Let many managers report to one person
  • 45. Reengineering in operations focuses on:
A) Hiring more workers
B) Reconfiguring work processes
C) Outsourcing all activities
D) Increasing product prices
  • 46. One way to manage resistance to change is to:
A) Force compliance
B) Involve employees in decisions
C) Ignore employee concerns
D) Delay implementation
  • 47. Strategic production decisions mainly affect:
A) Logistics and costs
B) Financial reporting
C) Advertising
D) Corporate culture only
  • 48. Linking performance and pay to strategy helps:
A) Eliminate competition
B) Align employee behavior with goals
C) Increase resistance
D) Reduce diversity
  • 49. Promoting diversity in the workforce can:
A) Enhance competitiveness
B) Reduce creativity
C) Increase conflict only
D) Slow decision-making
  • 50. Market segmentation is important because it:
A) Divides customers into meaningful groups
B) Reduces production costs
C) Focuses only on pricing
D) Eliminates marketing expenses
  • 51. Perceptual mapping is used to:
A) Track production output
B) Calculate profits
C) Show how products are viewed compared to competitors
D) Measure employee satisfaction
  • 52. Strategy implementation is compared to building a house because:
A) Both depend on marketing
B) Both require design software
C) A good plan needs proper execution and coordination
D) Both are expensive
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