ThatQuiz Test Library Take this test now
Behavioral retargeting - Quiz
Contributed by: Hawkes
  • 1. What is another name for behavioral retargeting?
A) Conversion tracking
B) Behavioral remarketing
C) Search engine optimization
D) Dynamic advertising
  • 2. How does retargeting track online users?
A) By using social media login credentials
B) By including a pixel on the webpage or email
C) By tracking the user's IP address only
D) By accessing the user's hardware specifications
  • 3. Where is the cookie set during the retargeting process?
A) In the user's browser
B) In the email provider's database
C) On the advertiser's local server
D) On the user's operating system kernel
  • 4. What is personalized retargeting also called?
A) Dynamic creative
B) Search retargeting
C) Behavioral remarketing
D) Static display advertising
  • 5. What does dynamic creative allow advertisers to do?
A) Display a banner created on-the-fly based on viewed pages
B) Track offline purchases made in physical stores
C) Send personalized emails to all website visitors
D) Change the website content based on user location
  • 6. What happens if a customer fails to complete an online order?
A) A flag indicates interest, allowing the ad to link back to the order
B) The user is immediately blocked from the website
C) The user is prompted to delete their browser cookies
D) The order is automatically processed by the system
  • 7. Which of the following is NOT listed as a method of retargeting?
A) Email retargeting
B) Site retargeting
C) Database retargeting
D) Search retargeting
  • 8. What type of media do retargeting campaigns usually run on?
A) Paid search results exclusively
B) Print media and billboards
C) Lower cost media like display ads
D) High-end television commercials
  • 9. What does CPM stand for in the context of retargeting pricing?
A) Cost per mille
B) Cost per management
C) Cost per marketing
D) Cost per media
  • 10. How is an impression defined under the CPM model?
A) When a user completes a purchase
B) When a user spends more than 5 minutes on a page
C) When a banner ad loads on an individual's web browser
D) When a user clicks on an ad
  • 11. In the PPC model, when are advertisers charged?
A) Based on a flat monthly fee
B) Every time the ad is viewed
C) When a person clicks on an ad
D) Only when a sale is finalized
  • 12. What is the most common action used under the CPA pricing model?
A) A completed sale
B) A website visit
C) A social media share
D) An email sign-up
  • 13. Which pricing model charges based on a set price per thousand-page impressions?
A) CPA
B) PPC
C) CPM
D) CPC
  • 14. What is the primary purpose of using retargeting when a visitor does not result in a sale?
A) To re-engage an interested audience
B) To collect user passwords
C) To increase general website traffic
D) To hide competitors' advertisements
  • 15. Dynamic creative is typically restricted to which scope?
A) The entire history of a user's browser sessions
B) A visitor's browsing on a single website
C) All websites within an ad exchange network
D) Only social media platforms
  • 16. Which US government body has expressed privacy concerns regarding retargeting?
A) Department of Agriculture
B) Department of Education
C) Federal Trade Commission
D) Environmental Protection Agency
  • 17. What information should responsible retargeting providers avoid collecting?
A) Personally identifiable information
B) Website visit frequency
C) Ad interaction data
D) Browser cookies
  • 18. What method do retargeting providers use to gather data?
A) Email address harvesting
B) Social security numbers
C) Telephone surveys
D) Cookies
  • 19. What type of data should retargeting providers be blind to?
A) Browser type
B) Operating system
C) Age and sex
D) Device screen resolution
  • 20. Which organization is mentioned as a body that helps self-regulate the industry in the US?
A) Internal Revenue Service
B) Interactive Advertising Bureau
C) World Health Organization
D) United Nations
  • 21. What did the IAB announce in October 2010?
A) Privacy tax
B) Advertising Option Icon
C) Mandatory cookie ban
D) Federal legislation proposal
  • 22. What is the status of US legislation regarding retargeting?
A) It is illegal in all states
B) Few laws have been legislated
C) It requires congressional approval for every ad
D) Strict federal bans exist
  • 23. Which organization is specifically named as a self-regulatory body in the US?
A) Consumer Product Safety Commission
B) Federal Communications Commission
C) Network Advertising Initiative
D) Securities and Exchange Commission
  • 24. In the EU, what governs the use of cookies?
A) The IAB Charter
B) 2002 ePrivacy Directive
C) The US Constitution
D) The Advertising Option Icon policy
  • 25. What does the EU mandate for the use of cookies?
A) Government surveillance
B) Universal ban
C) Automatic exclusion
D) Opt-in consent
  • 26. What must users be given the option to do in the EU?
A) Delete the entire internet
B) Opting out
C) Change their identity
D) Request financial compensation
  • 27. Who does the US rely upon to regulate the retargeting industry?
A) Self-regulation
B) State police forces
C) International treaties
D) The Supreme Court
  • 28. Should cookie data be shared among publishers?
A) Yes, always
B) No
C) Yes, if paid
D) Yes, only in emergencies
Created with That Quiz — a math test site for students of all grade levels.