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Disney War by James B. Stewart
Contributed by: Dixon
  • 1. Who was the CEO of The Walt Disney Company during the events described in 'Disney War'?
A) Walt Disney
B) Bob Iger
C) Michael Eisner
D) Roy E. Disney
  • 2. What year did Roy E. Disney resign from the Disney board?
A) 2000
B) 2002
C) 2001
D) 2003
  • 3. What was a major point of contention in the Disney War?
A) The management style of Michael Eisner
B) The sale of ABC
C) The opening of new theme parks
D) The creation of Pixar films
  • 4. What did Roy E. Disney advocate for after his departure?
A) Complete corporate restructuring
B) Less focus on animation
C) More creative control in leadership
D) Selling off divisions of Disney
  • 5. How did 'Disney War' impact the perception of corporate America?
A) Showed the ease of company management
B) Underscored the benefits of teamwork
C) Promoted the idea of corporate loyalty
D) Highlighted the intensity of corporate rivalries
  • 6. Which prominent Disney figure left the company to form DreamWorks?
A) Jeffrey Katzenberg
B) Michael Eisner
C) Bob Iger
D) Roy E. Disney
  • 7. What strategy did Michael Eisner employ to reinvigorate Disney?
A) Acquisitions and partnerships
B) Focusing only on animation
C) Shutting down divisions
D) Complete rebranding
  • 8. Which event was a significant turning point in Eisner's tenure?
A) The conflict with Roy E. Disney
B) The opening of Disneyland Paris
C) The sale of ESPN
D) The release of new animated films
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