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Disney War by James B. Stewart
Contributed by: Dixon
  • 1. Who was the CEO of The Walt Disney Company during the events described in 'Disney War'?
A) Walt Disney
B) Roy E. Disney
C) Michael Eisner
D) Bob Iger
  • 2. What year did Roy E. Disney resign from the Disney board?
A) 2001
B) 2000
C) 2002
D) 2003
  • 3. What was a major point of contention in the Disney War?
A) The management style of Michael Eisner
B) The opening of new theme parks
C) The creation of Pixar films
D) The sale of ABC
  • 4. What did Roy E. Disney advocate for after his departure?
A) More creative control in leadership
B) Complete corporate restructuring
C) Selling off divisions of Disney
D) Less focus on animation
  • 5. How did 'Disney War' impact the perception of corporate America?
A) Showed the ease of company management
B) Underscored the benefits of teamwork
C) Highlighted the intensity of corporate rivalries
D) Promoted the idea of corporate loyalty
  • 6. Which prominent Disney figure left the company to form DreamWorks?
A) Jeffrey Katzenberg
B) Bob Iger
C) Michael Eisner
D) Roy E. Disney
  • 7. What strategy did Michael Eisner employ to reinvigorate Disney?
A) Acquisitions and partnerships
B) Complete rebranding
C) Focusing only on animation
D) Shutting down divisions
  • 8. Which event was a significant turning point in Eisner's tenure?
A) The conflict with Roy E. Disney
B) The sale of ESPN
C) The opening of Disneyland Paris
D) The release of new animated films
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