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Media Influence - Test
Contributed by: Bingham
  • 1. Which type of media influence occurs when individuals imitate behaviors they see in the media?
A) Modeling
B) Persuasion
C) Cultivation
D) Conformity
  • 2. What is the term for the practice of using sensationalism and excitement to attract and hold the audience's attention?
A) Yellow journalism
B) Red propaganda
C) Green marketing
D) Blue broadcasting
  • 3. In what way can media influence political attitudes and behaviors?
A) By controlling election results
B) By framing issues and candidates
C) By enforcing party loyalty
D) By increasing voter turnout
  • 4. What is the critical consumption of media content called to understand underlying messages and influences?
A) Media literacy
B) Media saturation
C) Media manipulation
D) Media exposure
  • 5. Which concept describes the phenomenon where repeated exposure to media content leads to audience acceptance of that content as reality?
A) Framing
B) Perception bias
C) Cultivation
D) Selective exposure
  • 6. What term describes the practice of incorporating branded products or services within media content?
A) Brand endorsement
B) Commercial insertion
C) Product placement
D) Media integration
  • 7. Which model of media influence suggests that media can influence individuals depending on their personal traits and characteristics?
A) Cultivation theory
B) Two-step flow model
C) Magic bullet theory
D) Uses and gratifications model
  • 8. What effect does the media have on body image and self-esteem?
A) Promotes body positivity only
B) Has no impact on self-perception
C) Enhances self-acceptance and confidence
D) Can contribute to negative body image and low self-esteem
  • 9. How can media influence consumer behavior and purchasing decisions?
A) By advocating minimalistic lifestyles
B) By creating desire for products through advertising and endorsements
C) By promoting ethical consumption
D) By discouraging materialism
  • 10. Which theory suggests that people are more likely to be influenced by media when they identify with or perceive similarities with the characters portrayed?
A) The Identification Theory
B) Agenda-Setting Theory
C) Uses and Gratifications Theory
D) Cultivation Theory
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