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CHAPTER 6 - Quiz
Contributed by: Laong
  • 1. What is the main goal of the strategy analysis and choice process?
A) To generate, evaluate, and select feasible alternative strategie
B) To prepare financial reports
C) To evaluate employees’ performance
  • 2. Which factor is essential for ensuring understanding and commitment in strategy choice?
A) Technology adoption
B) Involvement of as many managers and employees as possible
C) Cost reduction
  • 3. What is encouraged in generating alternative strategies?
A) Cost minimization
B) Competition
C) Creativity
  • 4. What information should participants have available when formulating strategies?
A) Marketing reports only
B) Vision, mission, EFE, CPM, and IFE information
C) Supplier contracts
  • 5. The Strategy-Formulation Analytical Framework consists of how many stages?
A) Three
B) Two
C) Four
  • 6. Which stage summarizes basic input information for strategy formulation?
A) Implementation Stage
B) Input Stage
C) Matching Stage
  • 7. Which matrices are included in the Input Stage?
A) QSPM
B) SPACE, Grand Strategy
C) EFE, IFE, CPM
  • 8. Which stage uses input information to generate feasible alternative strategies?
A) Decision Stage
B) Evaluation Stage
C) Matching Stage
  • 9. Which stage involves a single analytical technique to determine strategy attractiveness?
A) Decision Stage
B) Matching Stage
C) Implementation Stage
  • 10. The SWOT Matrix is used to:
A) Plot a company’s financial position
B) Evaluate political risks
C) Match key internal and external factors to generate strategies
  • 11. How many strategy cells are in a SWOT Matrix?
A) Nine
B) Six
C) Four
  • 12. What is the purpose of a WO strategy?
A) Maintain current strategy
B) Use strengths to exploit opportunities
C) Overcome weaknesses by taking advantage of opportunities
  • 13. SMaintain current strategy
A) Use strengths to reduce the impact of external threats
B) Increase internal weaknesses
C) Use weaknesses to create opportunities
  • 14. WT strategies focus on:
A) Exploiting opportunities
B) Maximizing revenue
C) Defensive tactics to reduce weaknesses and avoid threat
  • 15. Why must strategies be stated in specific terms?
A) To create flexible plans
B) To allow estimation of costs and accountability
C) To avoid documentation
  • 16. One limitation of SWOT analysis is that it:
A) Provides a snapshot in time and doesn’t show how to gain competitive advantage
B) Is only for financial planning
C) Focuses only on external factors
  • 17. The SPACE Matrix is designed to indicate:
A) Appropriate strategy types based on four dimensions
B) Internal weaknesses only
C) Historical financial trends
  • 18. Which of the following is NOT a dimension of the SPACE Matrix?
A) Industry Position
B) Market Share Position
C) Financial Position
  • 19. Quadrants of the SPACE Matrix include:
A) SO, WO, ST, WT
B) Stars, Cash Cows, Dogs
C) Aggressive, Conservative, Defensive, Competitive
  • 20. The BCG Matrix evaluates divisions based on:
A) External threats and internal weaknesses
B) Strategy implementation costs
C) Relative market share position and industry growth rate
  • 21. In the BCG Matrix, 'Stars' are characterized by:
A) High market share and high growth
B) High market share and low growth
C) Low market share and low growth
  • 22. Which BCG category may require substantial investment to maintain growth?
A) Cash Cows
B) Dogs
C) Stars
  • 23. Cash Cows are divisions that:
A) Generate more cash than needed
B) Require significant investments
C) Have low market share and low growth
  • 24. Dogs in the BCG Matrix are:
A) Stars in the making
B) Always profitable
C) Low market share and low growth divisions
  • 25. The IE Matrix positions divisions based on:
A) IFE and EFE total weighted scores
B) SPACE dimensions
C) BCG quadrants
  • 26. Cells I, II, III in the IE Matrix suggest:
A) Hold and maintain strategies
B) Liquidation
C) Grow and build strategies
  • 27. Cells IV, V, VI in the IE Matrix recommend:
A) Hold and maintain strategies
B) Aggressive strategies
C) Harvest and divest strategies
  • 28. Cells VII, VIII, IX in the IE Matrix imply:
A) Harvest and divest strategies
B) Market penetration
C) Product development
  • 29. The Grand Strategy Matrix is based on:
A) Financial ratios
B) Political factors
C) Competitive position and market growth
  • 30. Quadrant I of the Grand Strategy Matrix suggests:
A) Excellent position; focus on integration or development strategies
B) Diversification only
C) Retrenchment
  • 31. Quadrant II of the Grand Strategy Matrix focuses on:
A) Backward integration
B) Maintaining current strategies
C) Improving weak competitive position using intensive strategies
  • 32. Quadrant III implies:
A) Weak competitive position and slow market growth; drastic changes needed
B) Market penetration
C) Strong competitive position
  • 33. Quadrant IV suggests:
A) Maintaining current operations
B) Weak competitive strategies
C) Diversification or joint ventures in promising areas
  • 34. The QSPM is used to:
A) Objectively determine the relative attractiveness of feasible strategies
B) Assign employee bonuses
C) Evaluate marketing campaigns
  • 35. The strategy with the highest STAS in QSPM is:
A) The most popular strategy
B) The most feasible strategy
C) The least costly strategy
  • 36. Estimating costs in recommendations should rely on:
A) Wild guesses
B) Company data, industry data, and expert opinion
C) Competitor opinions only
  • 37. Organizational culture in strategy formulation refers to:
A) External market trends
B) Shared values, beliefs, and practices that support strategy implementation
C) Financial performance
  • 38. Political considerations in strategy choice involve:
A) Reducing costs only
B) Avoiding decision-making
C) Navigating power dynamics and negotiations to gain commitment
  • 39. Bias in strategy analysis may be caused by:
A) Market trends
B) Subjective factors like personal prejudice, emotions, and halo error
C) Financial ratios
  • 40. A limitation of QSPM is that it:
A) Always requires subjective judgments
B) Focuses only on external factors
C) Ignores costs
  • 41. The Recommendations Page in a strategic plan lists:
A) Historical data only
B) Competitor strategies
C) Proposed actions and estimated costs
  • 42. A key aspect of strategy analysis and choice is:
A) Objective evaluation of alternatives based on input data
B) Following trends blindly
C) Reducing financial risks only
  • 43. Which matrix shows divisions’ positions in nine cells based on internal and external factors?
A) SPACE Matrix
B) IE Matrix
C) SWOT Matrix
  • 44. Which matrix is the only analytical technique designed to objectively rank strategies?
A) SPACE Matrix
B) QSPM
C) Grand Strategy Matrix
  • 45. Which factor is NOT considered in the SPACE Matrix?
A) Financial Position
B) Stability Position
C) Employee turnover
  • 46. The analogy of strategy analysis and choice is compared to:
A) Writing a report
B) Building a house
C) Playing chess at a grandmaster level
  • 47. Why is specificity important in strategy formulation?
A) To improve creativity
B) To reduce planning time
C) To estimate costs and assign responsibilities clearly
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