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The Hidden Persuaders by Vance Packard
Contributed by: Hatton
  • 1. What is the main theme of 'The Hidden Persuaders'?
A) The history of marketing techniques.
B) The influence of advertising and psychology on consumer behavior.
C) The evolution of the internet.
D) The role of technology in manufacturing.
  • 2. In which year was 'The Hidden Persuaders' published?
A) 1957
B) 1965
C) 1950
D) 1972
  • 3. Which psychological approach does Packard notably discuss?
A) Humanistic psychology.
B) Cognitive psychology.
C) Psychoanalysis.
D) Behaviorism.
  • 4. What concept does Packard introduce to explain why consumers make certain choices?
A) Market segmentation.
B) The subconscious mind.
C) Emotional branding.
D) The hidden persuaders.
  • 5. What kind of research did Packard criticize for being manipulative?
A) Motivational research.
B) Qualitative research.
C) Market research.
D) Quantitative research.
  • 6. Which group does Packard suggest is especially susceptible to advertising's influence?
A) Professionals.
B) Children.
C) Wealthy individuals.
D) Elderly.
  • 7. What industry does Packard primarily critique?
A) Television.
B) Advertising.
C) Manufacturing.
D) Retail.
  • 8. How does Packard suggest consumers can guard against manipulation?
A) Shopping more consciously.
B) Increased awareness of techniques.
C) Trusting brand names.
D) Ignoring advertisements.
  • 9. What does Packard suggest companies use to appeal to consumers?
A) Quality of product.
B) Psychological techniques.
C) Traditional advertising.
D) Celebrity endorsements.
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