ThatQuiz Test Library Take this test now
The Hidden Persuaders by Vance Packard - Quiz
Contributed by: Hatton
  • 1. What is the main theme of 'The Hidden Persuaders'?
A) The evolution of the internet.
B) The influence of advertising and psychology on consumer behavior.
C) The role of technology in manufacturing.
D) The history of marketing techniques.
  • 2. In which year was 'The Hidden Persuaders' published?
A) 1957
B) 1972
C) 1965
D) 1950
  • 3. Which psychological approach does Packard notably discuss?
A) Psychoanalysis.
B) Behaviorism.
C) Cognitive psychology.
D) Humanistic psychology.
  • 4. What concept does Packard introduce to explain why consumers make certain choices?
A) The subconscious mind.
B) Market segmentation.
C) The hidden persuaders.
D) Emotional branding.
  • 5. What kind of research did Packard criticize for being manipulative?
A) Market research.
B) Qualitative research.
C) Quantitative research.
D) Motivational research.
  • 6. Which group does Packard suggest is especially susceptible to advertising's influence?
A) Children.
B) Wealthy individuals.
C) Elderly.
D) Professionals.
  • 7. What industry does Packard primarily critique?
A) Manufacturing.
B) Television.
C) Advertising.
D) Retail.
  • 8. How does Packard suggest consumers can guard against manipulation?
A) Increased awareness of techniques.
B) Ignoring advertisements.
C) Shopping more consciously.
D) Trusting brand names.
  • 9. What does Packard suggest companies use to appeal to consumers?
A) Quality of product.
B) Traditional advertising.
C) Psychological techniques.
D) Celebrity endorsements.
Created with That Quiz — where a math practice test is always one click away.