- 1. When did Starbucks announce the Oleato line of coffee drinks?
A) May 2008
B) August 2002
C) February 2023
D) January 2024
- 2. What is the key ingredient in Oleato coffee drinks?
A) Almond milk
B) Avocado oil
C) Extra virgin olive oil
D) Coconut oil
- 3. Which former Starbucks CEO was inspired by habits in Sicily to create Oleato?
A) Brady Brewer
B) Laxman Narasimhan
C) Howard Schultz
D) Kevin Johnson
- 4. When were Oleato beverages permanently discontinued?
A) November 2024
B) January 2024
C) February 2023
D) Spring 2023
- 5. In which country were Oleato drinks first available?
A) Italy
B) United States
C) Japan
D) France
- 6. What health concern did some customers report after drinking Oleato beverages?
A) Digestive distress
B) Allergic reactions
C) Insomnia
D) High blood pressure
- 7. When was the Starbucks loyalty program for registered card users introduced?
A) August 2002
B) May 2008
C) January 2011
D) July 2010
- 8. What is the unit of reward earned by Starbucks customers for purchases?
A) Stars
B) Credits
C) Points
D) Tokens
- 9. When did Starbucks release its complete mobile platform?
A) December 2011
B) May 2008
C) January 2009
D) January 2011
- 10. By December 2011, how many mobile transactions had been exceeded?
A) 26 million
B) 50 million
C) 10 million
D) 5 million
- 11. In which country did Starbucks offer free Wi-Fi starting in August 2002?
A) United States
B) Germany
C) Canada
D) United Kingdom
- 12. When did Starbucks offer free Wi-Fi in all US and Canada stores?
A) October 2012
B) August 2010
C) July 1, 2010
D) August 2002
- 13. Which company partnered with Starbucks for a charging pilot in 2012?
A) FluxPort
B) Samsung
C) Duracell Powermat
D) Apple
- 14. What alliance did Starbucks join to promote wireless power standards?
A) Global Charging Union
B) Power Matters Alliance (PMA)
C) Wireless Power Consortium
D) Universal Power Association
- 15. Who did Starbucks switch to as a Wi-Fi provider in the US in 2013?
A) AT&T
B) Verizon
C) Google
D) BT Openzone
- 16. What charging technology did FluxPort introduce in Germany in 2016?
A) USB-C charging
B) Qi inductive charging
C) Solar charging
D) Powermat
- 17. What were the annual Frappuccino sales for Starbucks in 2012?
A) Exactly US$3 billion
B) Under US$500 million
C) Over US$2 billion
D) Over US$1 billion
- 18. Where was the largest Starbucks in the US located as of August 2012?
A) University of Alabama's Ferguson Centre
B) Michigan Avenue, Chicago
C) Seattle, Washington
D) Times Square, New York
- 19. When did Starbucks begin posting calorie counts on menus in its U.S. stores?
A) June 25, 2013
B) January 2014
C) August 2012
D) July 2019
- 20. What percentage of in-store purchases were made via the Starbucks mobile app in July 2013?
A) Exactly 20%
B) About 50%
C) More than 10%
D) Less than 5%
- 21. What was the name of the October 2013 mobile promotion involving Twitter?
A) Digital Cup
B) Tweet-a-Coffee
C) Coffee Connect
D) Mobile Brew
- 22. How much was the gift card value in the Tweet-a-Coffee promotion?
A) US$10
B) US$20
C) US$5
D) US$2
- 23. Which firm monitored the progress of the Tweet-a-Coffee campaign?
A) UPEC
B) Microsoft
C) Keyhole
D) Withers Group
- 24. What change did Starbucks management make in January 2014 regarding store design?
A) Removing all seating
B) Switching to mobile-only ordering
C) Standardizing all store designs globally
D) Focusing on locally relevant design
- 25. To whom did Starbucks sell its Australian stores in May 2014?
A) The Withers Group
B) Microsoft Corporation
C) Uni-President Enterprises
D) President Chain Store Corporation
- 26. When did Starbucks announce it was considering blockchain to track the bean-to-cup journey?
A) March 21, 2018
B) July 2019
C) January 2014
D) December 2013
- 27. In which countries was the blockchain pilot program planned to start?
A) Brazil, Ethiopia, and Vietnam
B) Costa Rica, Colombia, and Rwanda
C) China, Australia, and the US
D) Italy, France, and Spain
- 28. At which conference did Starbucks announce its Azure-based 'bean to cup' program in 2019?
A) Tech Coffee Expo
B) Microsoft Build
C) Ferguson Centre Summit
D) Global Retail Conference
- 29. In what year did the Philadelphia incident involving the arrest of two men occur?
A) 2013
B) 2019
C) 2018
D) 2017
- 30. What was the same-store sales growth reported by Starbucks in the second quarter of 2018?
A) 0 percent
B) 5 percent
C) 2 percent
D) 1.8 percent
- 31. How many locations were closed on May 29, 2018, for a racial bias seminar?
A) Some 8000
B) 1000
C) 500
D) 150
- 32. How many locations did Starbucks announce it would close in 2019 during June 2018?
A) 50
B) 200
C) 150
D) 8000
- 33. What item did Starbucks announce it would stop selling in its cafés in July 2019?
A) Whole-bean coffee bags
B) Newspapers
C) Bottled water
D) Pastries
- 34. Where was the largest Starbucks store ever opened in November 2019?
A) Philadelphia, Pennsylvania
B) Ferguson Centre, Alabama
C) Seattle, Washington
D) Michigan Avenue, Chicago
- 35. How many employees worked at the Michigan Avenue store in Chicago?
A) 200
B) 150
C) 500
D) 8000
- 36. How many outlets did Starbucks have at the time of its 1992 IPO?
A) 466
B) 140
C) 60
D) 150
- 37. Which company did Starbucks acquire in 1994 to gain rights to the Frappuccino?
A) The Coffee Connection
B) Coffee Equipment Company
C) Pasqua Coffee
D) Diedrich Coffee
- 38. In what year was the Frappuccino introduced under the Starbucks name?
A) 1995
B) 1999
C) 1994
D) 1992
- 39. What was the name of the restaurant brand Starbucks used for its San Francisco experiments in 1999?
A) Circadia
B) Pasqua
C) Coffee People
D) Clover
- 40. Which retail coffee chain did Starbucks acquire in 1999?
A) Seattle's Best Coffee
B) The Coffee Connection
C) Diedrich Coffee
D) Pasqua Coffee
- 41. Which competitor sold most of its company-owned retail stores to Starbucks in 2006?
A) Coffee People
B) The Coffee Connection
C) Pasqua Coffee
D) Diedrich Coffee
- 42. What was the name of the community website launched by Starbucks in 2008?
A) Starbucks Feedback
B) Coffee Talk
C) Starbucks Community
D) My Starbucks Idea
- 43. Which company did Starbucks acquire in March 2008 to obtain the Clover Brewing System?
A) Diedrich Coffee
B) The Coffee Connection
C) Seattle's Best Coffee
D) Coffee Equipment Company
- 44. How many underperforming company-owned stores did Starbucks announce it would close in July 2008?
A) 977
B) 300
C) 600
D) 61
- 45. How many stores did Starbucks announce it would close in Australia in July 2008?
A) 61
B) 84
C) 600
D) 300
- 46. According to Nick Wailes, why did Starbucks fail in Australia?
A) They did not understand Australia's café culture
B) Supply chain issues
C) Poor location choices
D) High labor costs
- 47. How many additional underperforming stores did Starbucks announce it would close in January 2009?
A) 1,000
B) 600
C) 977
D) 300
- 48. How many total U.S. jobs were terminated by Starbucks between February 2008 and January 2009?
A) 7,000
B) 1,000
C) 550
D) 18,400
- 49. Where is the headquarters of Starbucks Corporation located?
A) New York City, New York
B) Portland, Oregon
C) Seattle, Washington
D) San Francisco, California
- 50. In what year was Starbucks founded?
A) 1966
B) 1986
C) 1990
D) 1971
- 51. How many stores did Starbucks have as of November 2022?
A) 40,000
B) 35,711
C) 15,873
D) 8,900
- 52. How many countries had Starbucks stores as of November 2022?
A) 120
B) 95
C) 50
D) 80
- 53. What is the primary inspiration for the name 'Starbuck'?
A) A character from the book Moby-Dick
B) The founder's last name
C) A brand of coffee beans from Peet's
D) A mining town named Storbo
- 54. Who inspired the founders to sell high-quality coffee beans?
A) Howard Schultz
B) Alfred Peet
C) Jim Reynolds
D) Terry Heckler
- 55. What is the Starbucks rank on the Fortune 500 as of 2022?
A) 303rd
B) 200th
C) 120th
D) 50th
- 56. Who was the new Roastmaster trained with Alfred Peet's help in 1973?
A) Jerry Baldwin
B) Jim Reynolds
C) Howard Schultz
D) Zev Siegl
- 57. In what year did the first Starbucks store to sell brewed coffee open?
A) 1982
B) 1984
C) 1987
D) 1986
- 58. When did Starbucks open its first espresso bar?
A) 1982
B) 1984
C) 1989
D) 1986
- 59. How many stores was Starbucks operating in Seattle by 1986?
A) Two
B) Six
C) Twelve
D) Forty-six
- 60. What was the name of the cafe chain Howard Schultz founded in 1985?
A) Seattle Coffee House
B) Starbucks Espresso
C) Milan Coffee Bars
D) Il Giornale
- 61. In what year did the original owners sell the Starbucks chain to Howard Schultz?
A) 1986
B) 1989
C) 1987
D) 1985
- 62. How many Starbucks stores were there by 1989?
A) 100
B) 46
C) 2,000,000
D) 6
- 63. How much did Starbucks sales decrease in China during the COVID-19 pandemic lockdowns?
A) 10%
B) 25%
C) 50%
D) 75%
- 64. Who bought the Starbucks stores in Russia after the company exited the country in 2022?
A) Timati
B) Howard Schultz
C) Brian Niccol
D) Laxman Narasimhan
- 65. Who replaced Howard Schultz as CEO on October 1, 2022?
A) SouthRock Capital
B) Laxman Narasimhan
C) Brian Niccol
D) Timati
- 66. Which company declared bankruptcy in December 2023 regarding their operation of Starbucks in Brazil?
A) SouthRock Capital
B) Houlihan Lokey
C) Workers United
D) Boyu Capital
- 67. Who became the CEO of Starbucks in August 2024?
A) Timati
B) Howard Schultz
C) Laxman Narasimhan
D) Brian Niccol
- 68. Starting in January 2025, what must a customer do to use a Starbucks restroom?
A) Show a membership card
B) Make a purchase
C) Use the mobile app
D) Ask an employee for a code
- 69. What percentage of the Starbucks menu was cut in February 2025?
A) 10%
B) 5%
C) 50%
D) 30%
- 70. In 2026, which firm will hold up to 60% interest in a joint venture for the China market?
A) Littler Mendelson
B) Houlihan Lokey
C) Boyu Capital
D) SouthRock Capital
- 71. Where is the new regional corporate headquarters hub that Starbucks is investing $100 million into?
A) Mesa, Arizona
B) Nashville, Tennessee
C) Buffalo, New York
D) Seattle, Washington
- 72. What firm did Starbucks begin working with in October 2021 that is described as a 'union-busting firm'?
A) Boyu Capital
B) SouthRock Capital
C) Littler Mendelson
D) Houlihan Lokey
- 73. On what date did the Elmwood Avenue store become the first unionized Starbucks location in the U.S.?
A) August 13, 2021
B) December 13, 2021
C) December 9, 2021
D) November 9, 2021
- 74. What was the result of the union vote at the Camp Road Starbucks location?
A) 12-8 against
B) 19-8 in favor
C) 12-8 in favor
D) 19-8 against
- 75. What is the name of the annual Starbucks event where employees went on strike in 2022?
A) Barista Appreciation Day
B) Coffee Holiday
C) Union Day
D) Red Cup Day
- 76. What issue caused Starbucks workers to go on strike on June 23, 2023?
A) Staffing levels
B) LGBT pride decorations
C) Wages
D) Restroom access
- 77. How many days per week will corporate office employees be required to work in the office as of October 2025?
A) Three
B) Two
C) Five
D) Four
- 78. In what year did Starbucks first offer soy milk in U.S. stores?
A) 2007
B) 2015
C) 1997
D) 2020
- 79. In what year did Starbucks stop using milk from rBGH-treated cows?
A) 2007
B) 2020
C) 2015
D) 1997
- 80. When did Starbucks begin serving coconut milk?
A) 2015
B) 2016
C) 2007
D) 2020
- 81. Which non-dairy milk was introduced by Starbucks in 2016?
A) Soy milk
B) Oat milk
C) Almond milk
D) Coconut milk
- 82. Which company does Starbucks partner with to offer non-dairy creamers at retail?
A) ET Canada
B) Nestlé SA
C) PETA
D) Oatly
- 83. According to CEO Kevin Johnson in 2020, what is the purpose of promoting milk substitutes?
A) Increasing the price of drinks
B) Increasing sugar content
C) Removing dairy from the menu entirely
D) Reducing carbon emissions
- 84. Which organization encouraged sit-ins at Starbucks regarding dairy-free milk charges?
A) PETA
B) The United Nations
C) Nestlé SA
D) The FDA
- 85. Which of these is mentioned as a natural sweetener option for Starbucks drinks?
A) Agave syrup
B) Equal
C) Splenda
D) Sweet'N Low
- 86. Which of these is mentioned as an artificial sweetener option at Starbucks?
A) Sweet'N Low
B) Agave syrup
C) Raw sugar
D) Honey
- 87. In what year did Starbucks acquire the brand Ethos water?
A) 2020
B) 2003
C) 2012
D) 2009
- 88. Is Ethos water incorporated as a charity?
A) Yes, but only in the US
B) No
C) Only in Canada
D) Yes
- 89. What is the primary criticism leveled against the Ethos water branding?
A) The bottles are not recyclable
B) It misleads consumers into thinking the brand is a charity
C) The water is not actually clean
D) The price is too high
- 90. In what year did Starbucks introduce VIA 'Ready Brew' instant coffee?
A) 2012
B) 2020
C) 2009
D) 2003
- 91. Where was the VIA 'Ready Brew' instant coffee first unveiled?
A) Chicago
B) London
C) New York City
D) Seattle
- 92. What marketing tactic did Starbucks use to promote the launch of VIA instant coffee?
A) A blind taste challenge
B) Free samples at subway stations
C) A massive television advertising campaign
D) Celebrity endorsements
- 93. In what year was the Verismo coffee machine announced?
A) 2009
B) 2003
C) 2012
D) 2020
- 94. Which pod system did the Verismo coffee machine utilize?
A) K-Fee
B) Keurig
C) Dolce Gusto
D) Nespresso
- 95. What is one limitation of the Verismo machine mentioned by Consumer Reports regarding brew strength?
A) It could only brew very weak coffee
B) It could not reach high enough temperatures
C) It had no strength variation for its drink types
D) It only worked with strong espresso roasts
- 96. Where was the first Starbucks store that served alcohol opened in August 2014?
A) Toronto, Ontario
B) Williamsburg, Brooklyn
C) San Bernardino, California
D) Seattle, Washington
- 97. Where was the first Evolution Fresh juice bar opened?
A) Brooklyn, New York
B) San Francisco, California
C) Toronto, Ontario
D) San Bernardino, California
- 98. How does Starbucks process green coffee for its Refreshers?
A) Grinding beans into a fine powder
B) Soaking beans in water
C) Freezing beans in liquid nitrogen
D) Roasting beans in whiskey barrels
- 99. What was the name of the carbonated soda line introduced by Starbucks in 2014?
A) Fizzio
B) Refresher
C) Baya
D) Evolution
- 100. What product line launched in January 2022 featuring caffeine from coffee fruit?
A) Starbucks Reserve
B) Baya
C) Fizzio
D) Evolution Fresh
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