A) Mass media B) Personal selling C) E-marketing D) Sales promotion
A) Photograph B) Margin C) Headline D) Cut-out
A) Revenue B) Price C) Cash D) Fare
A) Television B) Catalogue C) Billboard D) Magazine
A) Penetration pricing B) Skimming C) Haggling D) Cost-plus
A) i, iii, iv, v only B) i, ii, iii, iv only C) i, ii, iii, v, only D) i, ii, iv v only
A) Environmental management B) Marketing management C) Marketing research D) Market segmentation
A) Talk favorably about the purchased product B) Recommend competing products for buying C) Buy similar products from other companies D) Pay attention to other companies product advertisement
A) Households B) School C) Hotels D) Hospitals
A) Price discount B) Sample pack C) Bonus pack D) Premium offers
A) Routine buying B) High buying C) New buying D) Impulse buying
A) Television B) Bread C) Shoe D) Refrigerator
A) Direct purchasing B) E- mail order C) Internet business D) Electronic banking
A) An Intangible product B) A Secondary product C) An extractive product D) A primary product
A) Fresh bread B) Sugar C) Fresh tomatoes D) Noodles
A) Market demand B) Marketing concept C) Market forecast D) Marketing planning
A) Economic environment B) Competitive environment C) Political environment D) Technological environment
A) International marketing B) Entrepot trade C) National marketing D) Home trade
A) Market facilitators B) Retailers C) Wholesales D) Market unions
A) Market union B) Consumer’s association C) Manufacturer’s association D) Trade union
A) Road B) Rail C) Water D) Air
A) A retailers B) A wholesaler C) A broker D) An agent
A) Producer / consumer B) Producer / wholesaler/ retailer/ consumer C) Producer/ retailer/ consumer D) Producer/ Agent/ Retailer/ consumer
A) Certificate of origin B) Bill of lading C) Consular invoice D) Waybill
A) Government market B) Consumer market C) Industrial market D) Re- seller market
A) Displaying products in the best location B) Identifying potential new account C) Cleaning and displaying of products D) Maintaining and increasing shelf space
A) Branding B) Coding C) Packing D) Labelling
A) Encourage hoarding of goods to create scarcity. B) Ensures availability of storage facility for good C) Ensure the availability of goods when needed D) Helps to protect good’s from Damages
A) Economic induce B) Corporate culture C) Organizational policy D) Company procedures
A) Production B) Packaging C) Place D) Processes
A) Store goods for consumption purpose B) To increase the price of goods C) Store goods till when needed for supply D) Stabilization of price of goods
A) Entrepreneurship B) Wholesaling C) Purchasing D) Distribution
A) Bank loan B) Retained earnings C) Overdraft D) Trade credit
A) Overdraft B) Trade credits C) Debenture D) Customer advance
A) Product concept B) Marketing concept C) Production concept D) Selling concept
A) Production volume B) Sales volume C) Consumer satisfaction D) Product quality
A) They purchase raw materials for production B) Their ideas are developed into products C) They also work in the factory floor D) They set product price
A) #45 B) #90 C) #135 D) #180
A) Exportation B) Importation C) Licencing D) Franchising
A) Offer bank loan to members B) Transport products on behalf of members C) Defend members at law court D) Establish common price for their products
A) Distribution and transportation of goods at a price B) Buying and selling of goods and services C) Buying, selling and distribution of goods and services D) Identification and satisfaction of consumer’s needs at a profit
A) Production B) Transportation C) Transaction D) Distribution
A) Sales promotion B) Advertising C) Personal selling D) Publicity
A) Interlligey B) Research C) Mix D) Audit
A) Profit B) Brands C) Customizing D) Value
A) Co-operative warehouse B) Private warehouse C) Public warehouse D) Bonded warehouse
A) Selling concept B) Societal concept C) Product concept D) Production concept
A) Environment B) Procedure C) Process D) Communication
A) Peer group B) Culture group C) Reference group D) Socialgroup
A) Entrepreneur B) Agent C) Innovator D) Underwriter
A) Culture environmental factors B) Technological environmental factors C) Legal environmental factors D) Economic environmental factors
A) Cartel B) Chamber of commerce C) Market union D) Labour union
A) Fire extinguisher B) Car C) Shoe D) Machine tool
A) Personal allowance B) Customer sales promotion C) Direct allowance D) Dealer sales promotion
A) Technological environment B) Economic environment C) Social environment D) Political environment
A) Shopping product B) Convenience product C) Speciality product D) Consumer product
A) Planning B) Audit C) Strategy D) Research
A) Producer + Agent + Consumer B) Producer + wholesalers + Retailers + Consumer C) Producer + Wholesalers + Consumer D) Producer + Consumer
A) Advertising B) Marketing C) Personal selling D) Public relations
A) Information gathering B) Marketing testing C) Decision testing D) Product testing |