- 1. The entrepreneurs who create new ideas are called?
A) Imitating
B) Innovative
C) Fabian
D) Drone
A) Risk taker
B) To undertake
C) To improve standard of living
D) To research
- 3. It is a personality factor which means “doing things even before being told.”
A) Proactive
B) Persuasion
C) Perseverance
D) Initiative
- 4. Which of the statements below is true?
A) Entrepreneurs are contributor to the development of the society.
B) Entrepreneur has limited career opportunities.
C) Entrepreneurs are the reasons for unemployment problem.
D) Entrepreneurs are prone to constant high income.
- 5. They are the ones that pay cash in exchange to your goods and services.
A) Competitors
B) Suppliers
C) Buyers
D) Sellers
- 6. The following are the forces competing within the industry except one:
A) Needs and Wants
B) Potential new entrants and Substitute Products
C) Buyers and Suppliers
D) Rivalry among existing firms
- 7. What is the function of Value Proposition?
A) Provide value to your customers
B) Use to power up sales
C) Customers buying habits
D) Convince customers to purchase a particular product or services
- 8. It is a set of controllable and interrelated variables composed of product, place, price and promotions that a company assembles to satisfy a target group better than its competitor.
A) Packaging
B) Marketing Mix
C) Product
D) Price
- 9. The amount that a customer pays for to enjoy it.
A) Product
B) Marketing Mix
C) Price
D) Packaging
- 10. The way your product or service appears from the outside.
A) Packaging
B) Product
C) Marketing Mix
D) Price
- 11. A marketing model that modifies the 4Ps model.
A) 7 P’s Model
B) Packaging
C) People
D) Marketing Mix
- 12. Responsible for every element of your sales, marketing strategies, and activities.
A) Packaging
B) Marketing Mix
C) 7 P’s Model
D) People
- 13. How a business creates awareness in the market?
A) Brand Name
B) Place
C) Services
D) Promotion
- 14. It is intangible. Its examples include hair salons and accounting firms.
A) Brand Name
B) Promotion
C) Services
D) Place
- 15. The ultimate marketing strategy.
A) Branding
B) Marketing Mix
C) People
D) 7 P’s Model
- 16. Where your product or service is actually sold.
A) Brand Name
B) Promotion
C) Services
D) Place
- 17. The place occupied by products in the heart and minds of the consumers.
A) Goods
B) Place
C) Positioning
D) Branding
- 18. A name, symbol, or other feature that distinguishes a seller's goods or services in the marketplace.
A) Brand Name
B) Positioning
C) Branding
D) Place
- 19. A powerful and sustainable high-level marketing strategy used to create or influence a brand.
A) Branding
B) Positioning
C) Place
D) Brand Name
- 20. It is the process of considering, evaluating, and pursuing market- based activities that are believed to be advantageous for the firm.
A) Opportunity seeking
B) Sources of Opportunity
C) Opportunity seizing
D) Opportunity Screening
- 21. Give example in promotion using Value Proposition and Unique Selling Proposition.
A) With the slogan “Langhap Sarap”
B) Ordinary sari-sari store
C) Multinational business
D) Fruit shake stand
- 22. Considered favorable indicators for doing business in that particular location.
A) Capability of the business
B) Size and growth of the segment
C) Structure of the segment
D) Segmentation marketing
A) Another variation of segmentation marketing.
B) Tangible things that can be seen.
C) The most important part to the success of the company.
D) Size of arena where the entrepreneur will play their business.
- 24. This refers to how you sell your products or services to your customer.
A) Selling Proposition
B) Marketing concept
C) Unique selling proposition
D) Value proposition
- 25. It is the most common way to gather primary research with the use of questionnaires or interview schedule.
A) Data gathering
B) Focus Group Discussion
C) Survey
D) Interview
- 26. It is the traditional method of data collection which is normally done on a face-to-face manner with the respondents.
A) Data gathering
B) Focus Group Discussion
C) Personal interview
D) Survey
- 27. It is a type of FGD where customers go to get similar information, services or products and what attracts them to those resources.
A) Feature prioritization
B) Trend explanation
C) Comparative analysis
D) Exploratory
- 28. A data gathering technique where it can be moderated to group interviews and brainstorming sessions that provide information on user’s needs and behaviors.
A) Focus Group Discussion
B) Data Gathering
C) Personal interview
D) Survey
- 29. A data gathering technique where it can be done via direct mail, over the phone, internet or e-mail.
A) Data gathering
B) Survey
C) Personal interview
D) Focus Group Discussion
- 30. It is the process of gathering, analyzing and interpreting the information about the product or the services to be offered for sale in the market, the market and about past, present and any potential consumers for the products.
A) Market research
B) Data gathering
C) Secondary reserach
D) Primary research
- 31. Which of the following refers to the human workforce involved in the manufacture of products?
A) Manpower
B) Method
C) Machine
D) Materials
- 32. The 4M’s of production are as follows except ONE.
A) Management
B) Manpower
C) Machine
D) Method
- 33. Which of the following refers to the marketing copy that explains what a product is and why it is worth purchasing?
A) Suppliers
B) Business model
C) Product description
D) Prototype
- 34. It is a replica of a product.
A) Suppliers
B) Business model
C) Prototype
D) Product description
- 35. Which of the following refers to the system of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer?
A) Supply chain
B) Business model
C) Prototype
D) Value chain
- 36. Which of the following is the process or activities by which a company adds value to an article, including production, marketing, and the provision of after-sales service?
A) Value chain
B) Business model
C) Supply chain
D) Prototype
- 37. It describes the rationale of how an organization creates, delivers, and captures value in economic, social, cultural or other contexts.
A) Business model
B) Prototype
C) Product description
D) Suppliers
- 38. Which of the following refers to the manufacturing equipment used in the production of goods or delivery of services?
A) Materials
B) Manpower
C) Machine
D) Method
- 39. It refers to the process or technique of converting raw materials to finished products
A) Materials
B) Manpower
C) Machine
D) Method
- 40. It simply refers to the raw materials needed in the production of a product.
A) Machine
B) Manpower
C) Method
D) Materials
- 41. Refers to the amount added to the cost of a product to determine the selling price -
A) Revenue
B) Cost
C) Mark Down
D) Mark Up
- 42. It is a planning tool that helps entrepreneur copes up with uncertainties in the future operation of the business.
A) Benchmarking
B) Forecasting
C) Revenue
D) Selling
- 43. It is the result when sales exceed the cost to produce goods or render services -
A) Forecasting
B) Revenue
C) Benchmarking
D) Selling
- 44. Refers to goods and merchandise at the beginning of operation of business or accounting period.
A) Merchandise Inventory, end
B) Expenses
C) Freight-in
D) Merchandise Inventory, beginning
- 45. Merchandise or goods purchased are referred to as –
A) Costs
B) Loss
C) Purchases
D) Operating Expenses
- 46. It is the result when cost to produce goods or render services is greater than the sales –
A) Loss
B) Revenue
C) Benchmarking
D) Selling
- 47. Profit or Loss in computed by subtracting cost / expenses from –
A) Operating expenses
B) Sales Discount
C) Sales
D) Income/Revenue
- 48. Sales is an account title used to describe goods or merchandise sold by a business. What nature of business uses Sales?
A) Both Servicing and Merchandising
B) Servicing
C) Merchandising
D) Barber Shop
- 49. A merchandising business earns through –
A) Donating products
B) Rendering services
C) Buys and sells goods
D) Lending money
- 50. Refers to the amount of merchandise or goods sold by the business for a given period of time –
A) Deductions
B) Sales
C) Cost of Goods Sold
D) Operating Expense
- 51. Freight-in refers to the amount paid to transfer goods or merchandise purchased from the
A) Buyer to buyer
B) Supplier to the supplier
C) Supplier to the buyer
D) Buyer to the supplier
- 52. The costs incurred through payment of utilities such as water, electricity, internet connection is considered as –
A) Operating expenses
B) Personal Expense of the owner
C) Purchases
D) Costs
- 53. Refers to goods and merchandise left at the end of operation or accounting period.
A) Merchandise Inventory, end
B) Freight-out
C) Freight-in
D) Merchandise Inventory, beginning
- 54. The Total Cost and Expenses is calculated by –
A) Adding cost and expenses
B) Adding revenue and expense
C) Subtracting expenses from costs
D) Subtracting expense from revenue
- 55. Which office will you go to register your single owned business?
A) DTI
B) Mayor's Office
C) SEC
D) BIR
- 56. Which office do you visit to register partnership or corporation business?
A) Mayor's Office
B) DTI
C) BIR
D) SEC
- 57. To secure Tax Identification Number (TIN), which office will you go?
A) Mayor's Office
B) DTI
C) SEC
D) BIR
- 58. SSS, Philhealth and Pag-ibig fund contributions are made by
A) Employees only
B) Employers only
C) None of the choices
D) Both Employees and Employers
- 59. The sources of documents are called?
A) Balance sheet
B) Record
C) Record keeping
D) Income statement
- 60. Which of the following statements is true?
A) Professional advice is needed all throughout the life of the business.
B) Professional advice is only needed before starting the business.
C) Professional advice is only a waste of money.
D) Professional advice is made only by consultants.
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