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Competitive intelligence - Quiz
Contributed by: Heaton
  • 1. When was competitive intelligence introduced as a field?
A) 2000s
B) 1970s
C) 1990s
D) 1950s
  • 2. Which field influenced the development of competitive intelligence?
A) Software engineering
B) National strategic intelligence
C) Macroeconomics
D) Clinical psychology
  • 3. According to the text, what is the primary strength professionals can gain from national-intelligence experts?
A) Developing IT infrastructure
B) Customer service protocols
C) Analysis of complex situations
D) Data entry techniques
  • 4. How does Craig Fleisher characterize the narrow, contemporary form of business intelligence?
A) Focused on marketing research
B) Focused on information technology and internal focus
C) Focused on human experience and intuition
D) Focused on external competitive threats
  • 5. What does the text suggest is a risk of improperly achieved knowledge management?
A) It becomes an IT-driven practice relying on data mining
B) It becomes too qualitative
C) It refuses to use corporate intranets
D) It ignores the role of IT completely
  • 6. What is the primary focus of market intelligence?
A) Long-term geopolitical shifts
B) Historical archival research
C) Internal corporate auditing
D) The four Ps of the marketing mix
  • 7. What is the typical time horizon for market intelligence?
A) Decades
B) Seconds or milliseconds
C) Days, weeks, or months
D) Five to ten years
  • 8. How is market research described in the text?
A) A tactical, method-driven field
B) A strategic, perspective-driven field
C) A risk-management sub-function
D) An informal conversational activity
  • 9. Which tools are cited as uniquely distinguishing competitive intelligence?
A) Surveys, focus groups, and statistical analysis
B) SWOT analysis and PESTLE analysis
C) Key intelligence topics, business war games, and blindspots analysis
D) Data mining, intranets, and mapping
  • 10. What is the core distinction between information and intelligence according to Ben Gilad?
A) Information is more expensive than intelligence
B) Information is gathered from the web; intelligence is secret
C) Intelligence is a perspective on facts; information is the facts themselves
D) Intelligence is only used by top management
  • 11. Competitive intelligence is considered part of an organization's:
A) Technical support activity
B) Human resources payroll
C) Legal compliance office
D) Risk-management activity
  • 12. What differentiates competitive intelligence from other commercial sensory activities regarding the scope of players?
A) It ignores competitor behavior
B) It only focuses on a single market segment
C) It excludes supplier data
D) It synthesizes data from all high-impact players
  • 13. According to the 1998 Futures Group study, what percentage of companies with over $10 billion in revenue had an organized intelligence system?
A) 60%
B) 82%
C) 90%
D) 50%
  • 14. Which technology allows for massive parallel processing in big data architecture?
A) Apache Stanbol
B) Hadoop
C) OpenNLP
D) SEC.gov
  • 15. What are Apache OpenNLP and Apache Stanbol used for in this context?
A) Financial reporting
B) Trade show management
C) Manual data entry
D) Named-entity recognition
  • 16. What is a primary source of Commercial Intelligence involving employees?
A) Interviews with former company employees
B) Stealing company internal memos
C) Spying on current board meetings
D) Hiring current competitor staff
  • 17. How many steps are there in the Commercial Intelligence cycle?
A) 5
B) 3
C) 6
D) 4
  • 18. What is the final step in the Commercial Intelligence cycle?
A) Planning
B) Analysis
C) Feedback
D) Dissemination
  • 19. Which of these is considered a secondary source of intelligence?
A) Annual reports
B) Books about the company
C) Physical observations of activities
D) Speeches by executives
  • 20. What is the first step of the Commercial Intelligence cycle?
A) Planning
B) Gathering
C) Dissemination
D) Analysis
  • 21. What term describes the collection of activities that must be conducted legally and ethically?
A) Planning
B) Feedback
C) Analysis
D) Gathering
  • 22. Which public resource is mentioned as a source for information mining?
A) NASA.gov
B) SEC.gov
C) FBI.gov
D) IRS.gov
  • 23. What type of companies are most likely to perform intelligence gathering themselves?
A) Fortune 500 companies
B) Smaller businesses
C) Multi-billion dollar corporations
D) Government agencies
  • 24. What is the primary goal of competitive intelligence?
A) To perform industrial espionage
B) To improve organizational performance
C) To create data mining dashboards
D) To increase internal data storage
  • 25. Who published the study 'Competitive-Strategy: Techniques for Analyzing Industries and Competitors' in 1980?
A) Leonard Fuld
B) Ben Gilad
C) Michael Porter
D) Craig Fleisher
  • 26. What percentage of competitive intelligence work should be dedicated to strategic early identification of weak signals according to Gilad?
A) 5%
B) 20%
C) 10%
D) 50%
  • 27. What is the primary objective of Tactical Intelligence?
A) Macroeconomic data gathering
B) Long-term market risk analysis
C) Supporting short-term decisions for growth
D) Institutionalizing corporate models
  • 28. Which country maintains an economic intelligence agency called JETRO?
A) France
B) Japan
C) United States
D) Germany
  • 29. What is the focus of strategic intelligence?
A) Longer term competitiveness over several years
B) Short-term sales process support
C) Operational efficiency of internal staff
D) Distilling patterns from internal data
  • 30. What is the primary method competitive intelligence professionals prefer for gathering intelligence?
A) Enterprise dashboards
B) Secondary data mining
C) Internal database reviews
D) Primary research
  • 31. What is considered the foundation of modern competitive intelligence?
A) Michael Porter's 1980 study
B) The 1986 founding of SCIP
C) The 1988 Gilad organizational model
D) The 1996 certification program
  • 32. How do airlines typically use competitive intelligence according to the text?
A) To minimize competitive benchmarking
B) To hide their marketing strategies
C) To avoid market response analysis
D) To adjust fares daily in response to tactics
  • 33. What is a major topic of discussion among competitive intelligence practitioners?
A) Market share
B) Software development
C) Ethics
D) Logistics management
  • 34. How many codes of ethics are mentioned as being used by individuals or organizations in the text?
A) 10
B) 5
C) 20
D) 50
  • 35. What is the most common issue that divides CI practitioners and raises ethical concerns?
A) Data encryption
B) Market analysis techniques
C) Client confidentiality
D) Misrepresentation
  • 36. How is lying about one's identity generally viewed by CI practitioners?
A) Neutral
B) Required
C) Unethical
D) Mandatory
  • 37. How can we conclude whether a situation involving misrepresentation is ethical or not?
A) By reviewing the time of day the information was collected
B) By judging the person's intent
C) By checking if the information is profitable
D) By looking at the size of the company
  • 38. Who most frequently encounters client conflict situations?
A) In-house analysts.
B) Consultants.
C) Corporate attorneys.
D) Government regulators.
  • 39. What did Oracle's detective agency attempt to buy during the investigation into Microsoft's research groups?
A) Confidential printer designs.
B) Garbage.
C) Internal server passwords.
D) Financial balance sheets.
  • 40. How did Larry Ellison justify Oracle's actions in the Microsoft investigation?
A) He claimed the actions were explicitly sanctioned by law.
B) He believed the outcome, getting the truth out, justified the means.
C) He denied that the detective agency worked for Oracle.
D) He argued that Microsoft had hacked Oracle first.
  • 41. Who was the HP executive sued by his company for $100 million?
A) Katsumi Iizuka.
B) Robert Milton.
C) Karl Kamb.
D) Larry Ellison.
  • 42. Who was the former president of Dell Japan hired by HP's CI unit?
A) Larry Ellison.
B) Karl Kamb.
C) Robert Milton.
D) Katsumi Iizuka.
  • 43. In what year was the Society of Competitive Intelligence Professionals established?
A) 1976
B) 1996
C) 1986
D) 2010
  • 44. Where is the current headquarters of SCIP located?
A) Arlington, Virginia
B) New York City, New York
C) Alexandria, Virginia
D) Washington DC
  • 45. What is the approximate number of members in the Society of Competitive Intelligence Professionals?
A) 25,000
B) 7,000
C) 500
D) 1,000
  • 46. When did the SCIP board vote to change the organization's name?
A) January 1, 2010
B) December 31, 2010
C) July 8, 1986
D) July 8, 2010
  • 47. Who is eligible to attend SCIP chapter events?
A) Only professional consultants
B) Only students
C) Only dues-paying members
D) Anyone
  • 48. What programs are specifically offered to students by SCIP?
A) Corporate Board Positions
B) International espionage training
C) Collegiate Chapters
D) Executive management certification
  • 49. Which of the following is a core focus area for SCIP's success?
A) Corporate litigation
B) Stock market trading
C) Education
D) Political lobbying
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