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How to manage a social media campaign
Contributed by: Sadler
  • 1. What is the first step in managing a social media campaign?
A) Analyzing results
B) Scheduling posts
C) Choosing hashtags
D) Defining campaign goals
  • 2. Which metric measures brand awareness?
A) Return on ad spend
B) Click-through rate
C) Conversion rate
D) Reach
  • 3. What is a social media content calendar?
A) A tool for creating graphics
B) A list of influencers
C) A schedule for planned posts
D) A report of social media analytics
  • 4. Which of these is NOT a key element of a social media strategy?
A) Ignoring competitor activity
B) Identifying target audience
C) Setting measurable goals
D) Choosing appropriate platforms
  • 5. What does ROI stand for in social media marketing?
A) Return on Investment
B) Revenue of Interaction
C) Rate of Interest
D) Reach of Impression
  • 6. Which of the following is an example of social listening?
A) Running social media ads
B) Following influencers
C) Creating social media posts
D) Monitoring brand mentions
  • 7. What is a common goal for a social media campaign?
A) Increase website traffic
B) Decrease customer engagement
C) Avoid using analytics
D) Ignore customer feedback
  • 8. What is the purpose of using hashtags?
A) To increase ad spending
B) To hide content from view
C) To categorize and discover content
D) To annoy followers
  • 9. Which type of content is often the most engaging on social media?
A) Technical white papers
B) Visual content (images/videos)
C) Long-form text articles
D) Legal disclaimers
  • 10. What does 'engagement rate' measure?
A) Number of followers
B) Number of ad impressions
C) Interaction with content
D) Website bounce rate
  • 11. What is A/B testing in social media?
A) Deleting old posts
B) Comparing two versions of content
C) Posting only once a month
D) Ignoring customer feedback
  • 12. Why is it important to define a target audience?
A) To tailor content effectively
B) To appeal to everyone
C) To save money on advertising
D) To avoid using data
  • 13. What is an influencer in social media marketing?
A) A competitor's employee
B) A bot account
C) A person who hates social media
D) Someone with a large, engaged audience
  • 14. What is a social media audit?
A) Only posting negative content
B) Deleting all your followers
C) Evaluating your social media presence
D) Ignoring your social media accounts
  • 15. What is a call to action (CTA)?
A) A legal disclaimer
B) A prompt to encourage a specific action
C) A negative comment
D) A reason to avoid social media
  • 16. How often should you monitor your social media campaigns?
A) Once a year
B) Never
C) Only when something goes wrong
D) Regularly, on a daily/weekly basis
  • 17. Which of these metrics helps determine the effectiveness of an ad campaign?
A) Number of followers
B) Number of posts
C) Number of likes on a single post
D) Click-through rate (CTR)
  • 18. What is the primary purpose of community management?
A) Ignoring customer comments
B) Spamming followers with promotions
C) Building relationships with followers
D) Deleting negative reviews
  • 19. What is the difference between organic and paid social media?
A) Organic is free, paid involves advertising
B) Organic is only for businesses, paid is for individuals
C) There is no difference
D) Paid is always better than organic
  • 20. What should you do if you receive negative feedback on social media?
A) Argue with the customer
B) Respond professionally and address the issue
C) Ignore the feedback
D) Delete the comment
  • 21. Which platform is best for professional networking?
A) TikTok
B) Pinterest
C) LinkedIn
D) Snapchat
  • 22. What does UGC stand for?
A) United Global Communications
B) Underground Graphic Community
C) Universal Government Code
D) User-Generated Content
  • 23. Why is it important to stay up-to-date with social media trends?
A) Trends are not important
B) To remain relevant and competitive
C) To copy what everyone else is doing
D) To waste time on unimportant things
  • 24. What is the purpose of using social media analytics tools?
A) To increase stress and anxiety
B) To measure performance and gain insights
C) To make decisions based on feelings
D) To ignore data and guess
  • 25. Which of these is an example of a social media crisis?
A) Posting a funny meme
B) Running a successful ad campaign
C) A major product recall
D) Gaining a new follower
  • 26. What is the best time to post on social media?
A) Whenever you feel like it
B) Midnight
C) The same time every day
D) Depends on your audience and platform
  • 27. What is meant by 'social media algorithm'?
A) A type of social media dance
B) A set of rules determining content visibility
C) A secret government code
D) A way to automatically delete posts
  • 28. Which is important for protecting your brand's reputation?
A) Having a social media policy
B) Ignoring employee's social media activity
C) Lack of transparency
D) Encouraging employees to post offensive content
  • 29. What's the role of social media in customer service?
A) Directing all customers to a phone line
B) Providing quick and convenient support
C) Avoiding customer inquiries
D) Ignoring customer complaints
  • 30. What does KPI stand for in social media marketing?
A) Kindly Posting Images
B) Keeping Promotional Ideas
C) Knowing Public Interactions
D) Key Performance Indicator
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