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How to manage a social media campaign
Contributed by: Sadler
  • 1. What is the first step in managing a social media campaign?
A) Defining campaign goals
B) Analyzing results
C) Choosing hashtags
D) Scheduling posts
  • 2. Which metric measures brand awareness?
A) Reach
B) Conversion rate
C) Click-through rate
D) Return on ad spend
  • 3. What is a social media content calendar?
A) A tool for creating graphics
B) A schedule for planned posts
C) A list of influencers
D) A report of social media analytics
  • 4. Which of these is NOT a key element of a social media strategy?
A) Ignoring competitor activity
B) Choosing appropriate platforms
C) Setting measurable goals
D) Identifying target audience
  • 5. What does ROI stand for in social media marketing?
A) Revenue of Interaction
B) Rate of Interest
C) Reach of Impression
D) Return on Investment
  • 6. Which of the following is an example of social listening?
A) Running social media ads
B) Creating social media posts
C) Monitoring brand mentions
D) Following influencers
  • 7. What is a common goal for a social media campaign?
A) Increase website traffic
B) Decrease customer engagement
C) Ignore customer feedback
D) Avoid using analytics
  • 8. What is the purpose of using hashtags?
A) To increase ad spending
B) To categorize and discover content
C) To annoy followers
D) To hide content from view
  • 9. Which type of content is often the most engaging on social media?
A) Technical white papers
B) Long-form text articles
C) Legal disclaimers
D) Visual content (images/videos)
  • 10. What does 'engagement rate' measure?
A) Interaction with content
B) Number of followers
C) Website bounce rate
D) Number of ad impressions
  • 11. What is A/B testing in social media?
A) Ignoring customer feedback
B) Deleting old posts
C) Comparing two versions of content
D) Posting only once a month
  • 12. Why is it important to define a target audience?
A) To save money on advertising
B) To appeal to everyone
C) To avoid using data
D) To tailor content effectively
  • 13. What is an influencer in social media marketing?
A) Someone with a large, engaged audience
B) A bot account
C) A competitor's employee
D) A person who hates social media
  • 14. What is a social media audit?
A) Ignoring your social media accounts
B) Evaluating your social media presence
C) Deleting all your followers
D) Only posting negative content
  • 15. What is a call to action (CTA)?
A) A prompt to encourage a specific action
B) A legal disclaimer
C) A reason to avoid social media
D) A negative comment
  • 16. How often should you monitor your social media campaigns?
A) Once a year
B) Never
C) Only when something goes wrong
D) Regularly, on a daily/weekly basis
  • 17. Which of these metrics helps determine the effectiveness of an ad campaign?
A) Number of followers
B) Click-through rate (CTR)
C) Number of likes on a single post
D) Number of posts
  • 18. What is the primary purpose of community management?
A) Building relationships with followers
B) Ignoring customer comments
C) Spamming followers with promotions
D) Deleting negative reviews
  • 19. What is the difference between organic and paid social media?
A) Organic is free, paid involves advertising
B) Paid is always better than organic
C) Organic is only for businesses, paid is for individuals
D) There is no difference
  • 20. What should you do if you receive negative feedback on social media?
A) Argue with the customer
B) Respond professionally and address the issue
C) Ignore the feedback
D) Delete the comment
  • 21. Which platform is best for professional networking?
A) Pinterest
B) Snapchat
C) LinkedIn
D) TikTok
  • 22. What does UGC stand for?
A) Universal Government Code
B) United Global Communications
C) User-Generated Content
D) Underground Graphic Community
  • 23. Why is it important to stay up-to-date with social media trends?
A) To waste time on unimportant things
B) Trends are not important
C) To copy what everyone else is doing
D) To remain relevant and competitive
  • 24. What is the purpose of using social media analytics tools?
A) To ignore data and guess
B) To make decisions based on feelings
C) To measure performance and gain insights
D) To increase stress and anxiety
  • 25. Which of these is an example of a social media crisis?
A) Gaining a new follower
B) Posting a funny meme
C) Running a successful ad campaign
D) A major product recall
  • 26. What is the best time to post on social media?
A) Depends on your audience and platform
B) Whenever you feel like it
C) Midnight
D) The same time every day
  • 27. What is meant by 'social media algorithm'?
A) A way to automatically delete posts
B) A type of social media dance
C) A secret government code
D) A set of rules determining content visibility
  • 28. Which is important for protecting your brand's reputation?
A) Encouraging employees to post offensive content
B) Lack of transparency
C) Ignoring employee's social media activity
D) Having a social media policy
  • 29. What's the role of social media in customer service?
A) Avoiding customer inquiries
B) Directing all customers to a phone line
C) Ignoring customer complaints
D) Providing quick and convenient support
  • 30. What does KPI stand for in social media marketing?
A) Key Performance Indicator
B) Kindly Posting Images
C) Keeping Promotional Ideas
D) Knowing Public Interactions
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