- 1. The process that leads to the exchange of value between two or more parties is __________________
A) Transportation
B) Distribution
C) Transaction
D) Production
- 2. A short term incentive used to encourage the purchases of a product is
A) Advertising
B) Publicity
C) Sales promotion
D) Personal selling
- 3. The tools used by marketers to pursue their objectives in the market is _____________________
A) Mix
B) Intelligence
C) Research
D) Audit
- 4. Activities or benefits offered for sale are ______________
A) Brands
B) Customizing
C) Profit
D) Value
- 5. A warehouse owned and operated by a company for its own is a ___________
A) Co-operative warehouse
B) Bonded warehouse
C) Private warehouse
D) Public warehouse
- 6. The concept that influenced the manufacturing of a low-smoke emission vehicle is ______________
A) Societal marketing concept
B) Product concept
C) Production concept
D) Selling concept
- 7. The aggregate of all conditions and events that affects marketing practice is marketing ____________
A) Communication
B) Environment
C) Process
D) Procedure
- 8. A celebrity who influences the buying decision of customers is categorized under _____________
A) Cultural group
B) Reference group
C) Peer group
D) Social group
- 9. A person who owns and bears the risks of a business is an __________
A) Innovator
B) Underwriter
C) Agent
D) Entrepreneur
- 10. A shift in the consumption pattern of consumers due to change in interest rate is categorized under ________________
A) Economic environmental factors
B) Legal environmental factors
C) Cultural environmental factors
D) Technological environmental factors
- 11. Kano spare parts dealers association is an example of _________
A) Market union
B) Cartel
C) Labour union
D) Chamber of commerce
- 12. An example of unsought good is _________
A) Shoe
B) Machine tool
C) Car
D) Fire extinguisher
- 13. Trade in allowance is an example of ______________
A) Personal shopping
B) Dealers sale promotion
C) Personal allowance
D) Direct allowance
- 14. The banning of tobacco advertisement in Nigeria is an example of _____________
A) Political environment
B) Technological environment
C) Economic environment
D) Social environment
- 15. The furniture purchased by a company for office use is an example of __________
A) Shopping products
B) Consumer products
C) Convenience products
D) Specialty products
- 16. The systematic design, collection, analysis and reporting of data for decision making is marketing _______
A) Planning
B) Research
C) Audit
D) Strategy
- 17. Which of the following distribution channels is suitable for the sale of cosmetics?
A) Producer + consumer
B) Producer +wholesaler + consumer
C) Producer + wholesaler +retailer + consumer
D) Producer + agent + consumer
- 18. The form of non - personal communication whereby information about a company's product is transmitted and paid for through mass media is _________
A) Personal selling
B) Advertising
C) Public relations
D) Marketing
- 19. An activity in marketing research process is __________
A) Product testing
B) Decision making
C) Information gathering
D) Marketing testing
- 20. The pricing strategy which involves the addition of a margin to the total amount spent on production by a company is _________
A) Psychological pricing
B) Competitive pricing
C) Geographical pricing
D) Cost - plus pricing
- 21. The original data collected for a study on consumer tastes and fashion by a company is ___________
A) A secondary data
B) A primary data
C) A behavioral data
D) An organisational data
- 22. Which of these factors is not a price determinant?
A) Level of market demand
B) Standard of living
C) Economic trend
D) Competitor's price
- 23. Which of the following e-marketing abuses involves an unauthorized use of somebody's identity to extract information?
A) Phishing
B) Cyber fraud
C) Hacking
D) Spam
- 24. A document used in domestic transportation is ___________
A) Export invoice
B) Manifest
C) Receipt
D) Consular invoice
- 25. A type of pricing where a buyer and a seller continue to bargain until an agreement is reached for the price of a product is ________________
A) Hedging
B) Loss leader
C) Haggling
D) Cost plus
- 26. An advantage of road transportation over air transportation is that __________
A) Fares are not fixed but negotiable
B) It is a faster means of moving goods
C) Movements are on special routes
D) It is suitable for carrying bulky goods
- 27. Which of these means of advertising is an electronic medium?
A) Newspaper
B) Television
C) Catalogue
D) Magazine
- 28. A facility that would be used by a producer that wants to reduce fluctuations in product supply is ____________
A) Retailing
B) Warehousing
C) Merchandising
D) Wholesaling
- 29. The application of marketing activities beyond a country's national boundaries is __________
A) Domestic marketing
B) International marketing
C) Wholesale marketing
D) Retail marketing
- 30. The platform where buyers and sellers are brought together to assist in the transfer of goods and services is _____________
A) Transportation
B) Advertising
C) Market
D) Distribution
- 31. An arrangement whereby a company's name and trademark are used by a foreign company is _________
A) Franchising
B) Licensing
C) Branding
D) Joint venture
- 32. Branding in marketing means ___________
A) Giving a unique name to a product
B) Packing a product for sale
C) Classifying products into groups
D) Using another company's name
- 33. Which of the following factors is not considered while locating a market outlet?
A) Sources of supply
B) Capital availability
C) Economic trends
D) Availability of facilities
- 34. The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is ______________
A) Merchandising
B) Prospecting
C) Personal selling
D) Direct selling
- 35. An individual who buys goods for personal consumption is an example of _______________
A) Reseller market
B) Industrial market
C) Consumer market
D) Organisational market
- 36. A reason why e-marketing is important is that it _______________
A) Provides avenue for immediate inspection of products
B) Demonstrates practical use of products
C) Offers unlimited access to customers
D) Offers unsolicited messages to customers
- 37. The channel member that sells in small quantities to customers is ______________
A) A retailer
B) A broker
C) An agent
D) A wholesaler
- 38. The route through which products flows from the producer to the ultimate consumer is ___________
A) Market intermediary
B) Merchandising
C) Transportation
D) Distribution channel
- 39. An advertising media with the highest coverage area is _________
A) Billboard
B) Catalogue
C) Television
D) Magazine
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