- 1. The process that leads to the exchange of value between two or more parties is __________________
A) Production
B) Distribution
C) Transaction
D) Transportation
- 2. A short term incentive used to encourage the purchases of a product is
A) Sales promotion
B) Personal selling
C) Publicity
D) Advertising
- 3. The tools used by marketers to pursue their objectives in the market is _____________________
A) Research
B) Mix
C) Intelligence
D) Audit
- 4. Activities or benefits offered for sale are ______________
A) Customizing
B) Profit
C) Value
D) Brands
- 5. A warehouse owned and operated by a company for its own is a ___________
A) Co-operative warehouse
B) Private warehouse
C) Public warehouse
D) Bonded warehouse
- 6. The concept that influenced the manufacturing of a low-smoke emission vehicle is ______________
A) Selling concept
B) Societal marketing concept
C) Production concept
D) Product concept
- 7. The aggregate of all conditions and events that affects marketing practice is marketing ____________
A) Environment
B) Communication
C) Procedure
D) Process
- 8. A celebrity who influences the buying decision of customers is categorized under _____________
A) Peer group
B) Social group
C) Cultural group
D) Reference group
- 9. A person who owns and bears the risks of a business is an __________
A) Agent
B) Innovator
C) Underwriter
D) Entrepreneur
- 10. A shift in the consumption pattern of consumers due to change in interest rate is categorized under ________________
A) Technological environmental factors
B) Legal environmental factors
C) Economic environmental factors
D) Cultural environmental factors
- 11. Kano spare parts dealers association is an example of _________
A) Market union
B) Cartel
C) Chamber of commerce
D) Labour union
- 12. An example of unsought good is _________
A) Car
B) Fire extinguisher
C) Shoe
D) Machine tool
- 13. Trade in allowance is an example of ______________
A) Dealers sale promotion
B) Personal shopping
C) Direct allowance
D) Personal allowance
- 14. The banning of tobacco advertisement in Nigeria is an example of _____________
A) Technological environment
B) Political environment
C) Economic environment
D) Social environment
- 15. The furniture purchased by a company for office use is an example of __________
A) Shopping products
B) Convenience products
C) Consumer products
D) Specialty products
- 16. The systematic design, collection, analysis and reporting of data for decision making is marketing _______
A) Audit
B) Planning
C) Research
D) Strategy
- 17. Which of the following distribution channels is suitable for the sale of cosmetics?
A) Producer +wholesaler + consumer
B) Producer + agent + consumer
C) Producer + consumer
D) Producer + wholesaler +retailer + consumer
- 18. The form of non - personal communication whereby information about a company's product is transmitted and paid for through mass media is _________
A) Marketing
B) Advertising
C) Personal selling
D) Public relations
- 19. An activity in marketing research process is __________
A) Product testing
B) Marketing testing
C) Information gathering
D) Decision making
- 20. The pricing strategy which involves the addition of a margin to the total amount spent on production by a company is _________
A) Competitive pricing
B) Cost - plus pricing
C) Psychological pricing
D) Geographical pricing
- 21. The original data collected for a study on consumer tastes and fashion by a company is ___________
A) A secondary data
B) An organisational data
C) A primary data
D) A behavioral data
- 22. Which of these factors is not a price determinant?
A) Standard of living
B) Level of market demand
C) Economic trend
D) Competitor's price
- 23. Which of the following e-marketing abuses involves an unauthorized use of somebody's identity to extract information?
A) Cyber fraud
B) Phishing
C) Hacking
D) Spam
- 24. A document used in domestic transportation is ___________
A) Consular invoice
B) Receipt
C) Export invoice
D) Manifest
- 25. A type of pricing where a buyer and a seller continue to bargain until an agreement is reached for the price of a product is ________________
A) Haggling
B) Cost plus
C) Loss leader
D) Hedging
- 26. An advantage of road transportation over air transportation is that __________
A) Fares are not fixed but negotiable
B) It is suitable for carrying bulky goods
C) It is a faster means of moving goods
D) Movements are on special routes
- 27. Which of these means of advertising is an electronic medium?
A) Magazine
B) Television
C) Newspaper
D) Catalogue
- 28. A facility that would be used by a producer that wants to reduce fluctuations in product supply is ____________
A) Warehousing
B) Wholesaling
C) Merchandising
D) Retailing
- 29. The application of marketing activities beyond a country's national boundaries is __________
A) International marketing
B) Retail marketing
C) Domestic marketing
D) Wholesale marketing
- 30. The platform where buyers and sellers are brought together to assist in the transfer of goods and services is _____________
A) Advertising
B) Market
C) Distribution
D) Transportation
- 31. An arrangement whereby a company's name and trademark are used by a foreign company is _________
A) Licensing
B) Joint venture
C) Branding
D) Franchising
- 32. Branding in marketing means ___________
A) Giving a unique name to a product
B) Using another company's name
C) Packing a product for sale
D) Classifying products into groups
- 33. Which of the following factors is not considered while locating a market outlet?
A) Capital availability
B) Economic trends
C) Availability of facilities
D) Sources of supply
- 34. The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is ______________
A) Prospecting
B) Merchandising
C) Personal selling
D) Direct selling
- 35. An individual who buys goods for personal consumption is an example of _______________
A) Industrial market
B) Consumer market
C) Organisational market
D) Reseller market
- 36. A reason why e-marketing is important is that it _______________
A) Offers unlimited access to customers
B) Provides avenue for immediate inspection of products
C) Offers unsolicited messages to customers
D) Demonstrates practical use of products
- 37. The channel member that sells in small quantities to customers is ______________
A) A broker
B) A retailer
C) A wholesaler
D) An agent
- 38. The route through which products flows from the producer to the ultimate consumer is ___________
A) Transportation
B) Merchandising
C) Distribution channel
D) Market intermediary
- 39. An advertising media with the highest coverage area is _________
A) Magazine
B) Catalogue
C) Television
D) Billboard
|