- 1. The process that leads to the exchange of value between two or more parties is __________________
A) Transportation
B) Distribution
C) Production
D) Transaction
- 2. A short term incentive used to encourage the purchases of a product is
A) Publicity
B) Advertising
C) Personal selling
D) Sales promotion
- 3. The tools used by marketers to pursue their objectives in the market is _____________________
A) Intelligence
B) Research
C) Audit
D) Mix
- 4. Activities or benefits offered for sale are ______________
A) Customizing
B) Value
C) Brands
D) Profit
- 5. A warehouse owned and operated by a company for its own is a ___________
A) Public warehouse
B) Co-operative warehouse
C) Bonded warehouse
D) Private warehouse
- 6. The concept that influenced the manufacturing of a low-smoke emission vehicle is ______________
A) Production concept
B) Selling concept
C) Product concept
D) Societal marketing concept
- 7. The aggregate of all conditions and events that affects marketing practice is marketing ____________
A) Environment
B) Communication
C) Procedure
D) Process
- 8. A celebrity who influences the buying decision of customers is categorized under _____________
A) Social group
B) Peer group
C) Cultural group
D) Reference group
- 9. A person who owns and bears the risks of a business is an __________
A) Entrepreneur
B) Agent
C) Underwriter
D) Innovator
- 10. A shift in the consumption pattern of consumers due to change in interest rate is categorized under ________________
A) Economic environmental factors
B) Technological environmental factors
C) Legal environmental factors
D) Cultural environmental factors
- 11. Kano spare parts dealers association is an example of _________
A) Market union
B) Cartel
C) Chamber of commerce
D) Labour union
- 12. An example of unsought good is _________
A) Fire extinguisher
B) Car
C) Machine tool
D) Shoe
- 13. Trade in allowance is an example of ______________
A) Direct allowance
B) Personal allowance
C) Personal shopping
D) Dealers sale promotion
- 14. The banning of tobacco advertisement in Nigeria is an example of _____________
A) Technological environment
B) Social environment
C) Political environment
D) Economic environment
- 15. The furniture purchased by a company for office use is an example of __________
A) Specialty products
B) Consumer products
C) Convenience products
D) Shopping products
- 16. The systematic design, collection, analysis and reporting of data for decision making is marketing _______
A) Research
B) Strategy
C) Planning
D) Audit
- 17. Which of the following distribution channels is suitable for the sale of cosmetics?
A) Producer + consumer
B) Producer + agent + consumer
C) Producer +wholesaler + consumer
D) Producer + wholesaler +retailer + consumer
- 18. The form of non - personal communication whereby information about a company's product is transmitted and paid for through mass media is _________
A) Public relations
B) Personal selling
C) Advertising
D) Marketing
- 19. An activity in marketing research process is __________
A) Product testing
B) Decision making
C) Information gathering
D) Marketing testing
- 20. The pricing strategy which involves the addition of a margin to the total amount spent on production by a company is _________
A) Psychological pricing
B) Geographical pricing
C) Competitive pricing
D) Cost - plus pricing
- 21. The original data collected for a study on consumer tastes and fashion by a company is ___________
A) A secondary data
B) An organisational data
C) A primary data
D) A behavioral data
- 22. Which of these factors is not a price determinant?
A) Competitor's price
B) Level of market demand
C) Economic trend
D) Standard of living
- 23. Which of the following e-marketing abuses involves an unauthorized use of somebody's identity to extract information?
A) Phishing
B) Cyber fraud
C) Spam
D) Hacking
- 24. A document used in domestic transportation is ___________
A) Receipt
B) Export invoice
C) Consular invoice
D) Manifest
- 25. A type of pricing where a buyer and a seller continue to bargain until an agreement is reached for the price of a product is ________________
A) Loss leader
B) Hedging
C) Haggling
D) Cost plus
- 26. An advantage of road transportation over air transportation is that __________
A) It is suitable for carrying bulky goods
B) Movements are on special routes
C) Fares are not fixed but negotiable
D) It is a faster means of moving goods
- 27. Which of these means of advertising is an electronic medium?
A) Magazine
B) Newspaper
C) Television
D) Catalogue
- 28. A facility that would be used by a producer that wants to reduce fluctuations in product supply is ____________
A) Retailing
B) Merchandising
C) Warehousing
D) Wholesaling
- 29. The application of marketing activities beyond a country's national boundaries is __________
A) International marketing
B) Domestic marketing
C) Retail marketing
D) Wholesale marketing
- 30. The platform where buyers and sellers are brought together to assist in the transfer of goods and services is _____________
A) Distribution
B) Market
C) Advertising
D) Transportation
- 31. An arrangement whereby a company's name and trademark are used by a foreign company is _________
A) Franchising
B) Joint venture
C) Licensing
D) Branding
- 32. Branding in marketing means ___________
A) Using another company's name
B) Giving a unique name to a product
C) Classifying products into groups
D) Packing a product for sale
- 33. Which of the following factors is not considered while locating a market outlet?
A) Capital availability
B) Availability of facilities
C) Economic trends
D) Sources of supply
- 34. The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is ______________
A) Personal selling
B) Prospecting
C) Merchandising
D) Direct selling
- 35. An individual who buys goods for personal consumption is an example of _______________
A) Organisational market
B) Consumer market
C) Reseller market
D) Industrial market
- 36. A reason why e-marketing is important is that it _______________
A) Offers unlimited access to customers
B) Demonstrates practical use of products
C) Provides avenue for immediate inspection of products
D) Offers unsolicited messages to customers
- 37. The channel member that sells in small quantities to customers is ______________
A) A wholesaler
B) A broker
C) A retailer
D) An agent
- 38. The route through which products flows from the producer to the ultimate consumer is ___________
A) Merchandising
B) Transportation
C) Market intermediary
D) Distribution channel
- 39. An advertising media with the highest coverage area is _________
A) Magazine
B) Television
C) Billboard
D) Catalogue
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