- 1. The process that leads to the exchange of value between two or more parties is __________________
A) Production
B) Transportation
C) Transaction
D) Distribution
- 2. A short term incentive used to encourage the purchases of a product is
A) Sales promotion
B) Advertising
C) Publicity
D) Personal selling
- 3. The tools used by marketers to pursue their objectives in the market is _____________________
A) Intelligence
B) Audit
C) Research
D) Mix
- 4. Activities or benefits offered for sale are ______________
A) Value
B) Profit
C) Brands
D) Customizing
- 5. A warehouse owned and operated by a company for its own is a ___________
A) Bonded warehouse
B) Private warehouse
C) Public warehouse
D) Co-operative warehouse
- 6. The concept that influenced the manufacturing of a low-smoke emission vehicle is ______________
A) Societal marketing concept
B) Selling concept
C) Product concept
D) Production concept
- 7. The aggregate of all conditions and events that affects marketing practice is marketing ____________
A) Process
B) Communication
C) Environment
D) Procedure
- 8. A celebrity who influences the buying decision of customers is categorized under _____________
A) Social group
B) Reference group
C) Cultural group
D) Peer group
- 9. A person who owns and bears the risks of a business is an __________
A) Innovator
B) Agent
C) Entrepreneur
D) Underwriter
- 10. A shift in the consumption pattern of consumers due to change in interest rate is categorized under ________________
A) Legal environmental factors
B) Technological environmental factors
C) Economic environmental factors
D) Cultural environmental factors
- 11. Kano spare parts dealers association is an example of _________
A) Market union
B) Labour union
C) Cartel
D) Chamber of commerce
- 12. An example of unsought good is _________
A) Shoe
B) Machine tool
C) Car
D) Fire extinguisher
- 13. Trade in allowance is an example of ______________
A) Dealers sale promotion
B) Personal allowance
C) Direct allowance
D) Personal shopping
- 14. The banning of tobacco advertisement in Nigeria is an example of _____________
A) Social environment
B) Economic environment
C) Political environment
D) Technological environment
- 15. The furniture purchased by a company for office use is an example of __________
A) Shopping products
B) Convenience products
C) Specialty products
D) Consumer products
- 16. The systematic design, collection, analysis and reporting of data for decision making is marketing _______
A) Strategy
B) Research
C) Audit
D) Planning
- 17. Which of the following distribution channels is suitable for the sale of cosmetics?
A) Producer + wholesaler +retailer + consumer
B) Producer + consumer
C) Producer +wholesaler + consumer
D) Producer + agent + consumer
- 18. The form of non - personal communication whereby information about a company's product is transmitted and paid for through mass media is _________
A) Public relations
B) Personal selling
C) Marketing
D) Advertising
- 19. An activity in marketing research process is __________
A) Product testing
B) Marketing testing
C) Information gathering
D) Decision making
- 20. The pricing strategy which involves the addition of a margin to the total amount spent on production by a company is _________
A) Psychological pricing
B) Cost - plus pricing
C) Geographical pricing
D) Competitive pricing
- 21. The original data collected for a study on consumer tastes and fashion by a company is ___________
A) A primary data
B) An organisational data
C) A secondary data
D) A behavioral data
- 22. Which of these factors is not a price determinant?
A) Economic trend
B) Competitor's price
C) Level of market demand
D) Standard of living
- 23. Which of the following e-marketing abuses involves an unauthorized use of somebody's identity to extract information?
A) Cyber fraud
B) Hacking
C) Spam
D) Phishing
- 24. A document used in domestic transportation is ___________
A) Consular invoice
B) Export invoice
C) Manifest
D) Receipt
- 25. A type of pricing where a buyer and a seller continue to bargain until an agreement is reached for the price of a product is ________________
A) Cost plus
B) Haggling
C) Loss leader
D) Hedging
- 26. An advantage of road transportation over air transportation is that __________
A) Fares are not fixed but negotiable
B) Movements are on special routes
C) It is suitable for carrying bulky goods
D) It is a faster means of moving goods
- 27. Which of these means of advertising is an electronic medium?
A) Catalogue
B) Television
C) Newspaper
D) Magazine
- 28. A facility that would be used by a producer that wants to reduce fluctuations in product supply is ____________
A) Warehousing
B) Merchandising
C) Retailing
D) Wholesaling
- 29. The application of marketing activities beyond a country's national boundaries is __________
A) Retail marketing
B) Domestic marketing
C) International marketing
D) Wholesale marketing
- 30. The platform where buyers and sellers are brought together to assist in the transfer of goods and services is _____________
A) Market
B) Advertising
C) Distribution
D) Transportation
- 31. An arrangement whereby a company's name and trademark are used by a foreign company is _________
A) Franchising
B) Joint venture
C) Licensing
D) Branding
- 32. Branding in marketing means ___________
A) Giving a unique name to a product
B) Using another company's name
C) Classifying products into groups
D) Packing a product for sale
- 33. Which of the following factors is not considered while locating a market outlet?
A) Capital availability
B) Availability of facilities
C) Economic trends
D) Sources of supply
- 34. The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is ______________
A) Merchandising
B) Prospecting
C) Personal selling
D) Direct selling
- 35. An individual who buys goods for personal consumption is an example of _______________
A) Reseller market
B) Consumer market
C) Organisational market
D) Industrial market
- 36. A reason why e-marketing is important is that it _______________
A) Offers unsolicited messages to customers
B) Demonstrates practical use of products
C) Provides avenue for immediate inspection of products
D) Offers unlimited access to customers
- 37. The channel member that sells in small quantities to customers is ______________
A) A broker
B) An agent
C) A wholesaler
D) A retailer
- 38. The route through which products flows from the producer to the ultimate consumer is ___________
A) Merchandising
B) Transportation
C) Distribution channel
D) Market intermediary
- 39. An advertising media with the highest coverage area is _________
A) Magazine
B) Catalogue
C) Billboard
D) Television
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