- 1. The process that leads to the exchange of value between two or more parties is __________________
A) Distribution
B) Transportation
C) Transaction
D) Production
- 2. A short term incentive used to encourage the purchases of a product is
A) Advertising
B) Personal selling
C) Publicity
D) Sales promotion
- 3. The tools used by marketers to pursue their objectives in the market is _____________________
A) Research
B) Mix
C) Audit
D) Intelligence
- 4. Activities or benefits offered for sale are ______________
A) Value
B) Brands
C) Profit
D) Customizing
- 5. A warehouse owned and operated by a company for its own is a ___________
A) Bonded warehouse
B) Co-operative warehouse
C) Public warehouse
D) Private warehouse
- 6. The concept that influenced the manufacturing of a low-smoke emission vehicle is ______________
A) Product concept
B) Societal marketing concept
C) Production concept
D) Selling concept
- 7. The aggregate of all conditions and events that affects marketing practice is marketing ____________
A) Environment
B) Process
C) Procedure
D) Communication
- 8. A celebrity who influences the buying decision of customers is categorized under _____________
A) Cultural group
B) Social group
C) Peer group
D) Reference group
- 9. A person who owns and bears the risks of a business is an __________
A) Innovator
B) Entrepreneur
C) Underwriter
D) Agent
- 10. A shift in the consumption pattern of consumers due to change in interest rate is categorized under ________________
A) Cultural environmental factors
B) Economic environmental factors
C) Legal environmental factors
D) Technological environmental factors
- 11. Kano spare parts dealers association is an example of _________
A) Market union
B) Chamber of commerce
C) Labour union
D) Cartel
- 12. An example of unsought good is _________
A) Machine tool
B) Fire extinguisher
C) Shoe
D) Car
- 13. Trade in allowance is an example of ______________
A) Direct allowance
B) Personal allowance
C) Personal shopping
D) Dealers sale promotion
- 14. The banning of tobacco advertisement in Nigeria is an example of _____________
A) Economic environment
B) Political environment
C) Social environment
D) Technological environment
- 15. The furniture purchased by a company for office use is an example of __________
A) Convenience products
B) Shopping products
C) Specialty products
D) Consumer products
- 16. The systematic design, collection, analysis and reporting of data for decision making is marketing _______
A) Planning
B) Strategy
C) Research
D) Audit
- 17. Which of the following distribution channels is suitable for the sale of cosmetics?
A) Producer +wholesaler + consumer
B) Producer + wholesaler +retailer + consumer
C) Producer + agent + consumer
D) Producer + consumer
- 18. The form of non - personal communication whereby information about a company's product is transmitted and paid for through mass media is _________
A) Advertising
B) Marketing
C) Personal selling
D) Public relations
- 19. An activity in marketing research process is __________
A) Product testing
B) Decision making
C) Information gathering
D) Marketing testing
- 20. The pricing strategy which involves the addition of a margin to the total amount spent on production by a company is _________
A) Psychological pricing
B) Geographical pricing
C) Competitive pricing
D) Cost - plus pricing
- 21. The original data collected for a study on consumer tastes and fashion by a company is ___________
A) A primary data
B) A secondary data
C) An organisational data
D) A behavioral data
- 22. Which of these factors is not a price determinant?
A) Level of market demand
B) Standard of living
C) Competitor's price
D) Economic trend
- 23. Which of the following e-marketing abuses involves an unauthorized use of somebody's identity to extract information?
A) Phishing
B) Cyber fraud
C) Hacking
D) Spam
- 24. A document used in domestic transportation is ___________
A) Consular invoice
B) Receipt
C) Manifest
D) Export invoice
- 25. A type of pricing where a buyer and a seller continue to bargain until an agreement is reached for the price of a product is ________________
A) Haggling
B) Cost plus
C) Loss leader
D) Hedging
- 26. An advantage of road transportation over air transportation is that __________
A) It is suitable for carrying bulky goods
B) It is a faster means of moving goods
C) Fares are not fixed but negotiable
D) Movements are on special routes
- 27. Which of these means of advertising is an electronic medium?
A) Catalogue
B) Newspaper
C) Television
D) Magazine
- 28. A facility that would be used by a producer that wants to reduce fluctuations in product supply is ____________
A) Wholesaling
B) Merchandising
C) Warehousing
D) Retailing
- 29. The application of marketing activities beyond a country's national boundaries is __________
A) Wholesale marketing
B) Retail marketing
C) Domestic marketing
D) International marketing
- 30. The platform where buyers and sellers are brought together to assist in the transfer of goods and services is _____________
A) Advertising
B) Market
C) Transportation
D) Distribution
- 31. An arrangement whereby a company's name and trademark are used by a foreign company is _________
A) Branding
B) Licensing
C) Franchising
D) Joint venture
- 32. Branding in marketing means ___________
A) Giving a unique name to a product
B) Using another company's name
C) Packing a product for sale
D) Classifying products into groups
- 33. Which of the following factors is not considered while locating a market outlet?
A) Capital availability
B) Economic trends
C) Sources of supply
D) Availability of facilities
- 34. The activity that is involved in making products visible, accessible and attractive to consumers in a retail outlet is ______________
A) Merchandising
B) Direct selling
C) Prospecting
D) Personal selling
- 35. An individual who buys goods for personal consumption is an example of _______________
A) Industrial market
B) Reseller market
C) Consumer market
D) Organisational market
- 36. A reason why e-marketing is important is that it _______________
A) Offers unlimited access to customers
B) Provides avenue for immediate inspection of products
C) Offers unsolicited messages to customers
D) Demonstrates practical use of products
- 37. The channel member that sells in small quantities to customers is ______________
A) An agent
B) A retailer
C) A broker
D) A wholesaler
- 38. The route through which products flows from the producer to the ultimate consumer is ___________
A) Market intermediary
B) Merchandising
C) Distribution channel
D) Transportation
- 39. An advertising media with the highest coverage area is _________
A) Catalogue
B) Magazine
C) Billboard
D) Television
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