A) Producer or business provider to the customer B) Customer only C) Retailer only D) Producer only
A) Convenience is the primary factor B) Price is the main factor C) Only one outlet is enough D) Brand loyalty is very high
A) Producer → Retailer → Consumer B) Producer → Consumer C) Producer → Agent → Wholesaler → Retailer → Consumer D) Producer → Wholesaler → Retailer → Consumer
A) Bread and candies B) Designer clothing and home appliances C) Newspapers D) Gasoline and oil
A) Perishable goods B) Electronics only C) Documents only D) Heavy and bulky goods
A) Advertising strategy B) Sales concept C) Marketing mix D) Trade channel or path for goods
A) Eliminating transportation B) Increasing product quality automatically C) Reducing customer needs D) Making goods accessible to consumers
A) Trains B) Airplanes C) Pipelines D) Trucks and vans
A) Transportation only B) Distribution channel C) Retailer only D) Production
A) Cooperative B) Intensive C) Exclusive D) Selective
A) Selling goods only in big cities B) Increasing production costs C) Reducing supply D) Ensuring smooth supply to meet demand
A) Producer → Consumer B) Producer → Agent → Wholesaler → Retailer → Consumer C) Producer → Retailer → Consumer D) Producer → Wholesaler → Retailer → Consumer
A) Only storage B) Only advertising C) Storage, promotion, and understanding consumer needs D) Only pricing
A) Advertising style B) Product packaging only C) Brand color D) Nature of goods
A) Electronics B) Gas and oil C) Fruits and vegetables D) Furniture
A) Perishable goods B) Coal C) Bulky and heavy goods D) Petroleum
A) Retailing B) Air C) Pipeline D) Rail
A) Packaging of products B) Movement of goods only within a factory C) Movement of products from source to destination D) Storage of products in warehouse
A) Wholesaler B) Agent C) Broker D) Retailer
A) Chewing gum B) Luxury cars C) Soft drinks D) Pencils
A) Producer → Retailer → Consumer B) Producer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Agent → Wholesaler → Retailer → Consumer
A) Advertising B) Selective distribution C) Transportation D) Exclusive distribution
A) Market research B) Printing invoices C) Cooking goods D) Writing ads only
A) Only for industrial products B) The most common channel C) The longest channel D) The shortest channel
A) Selling everywhere B) Enhancing product image and brand loyalty C) Selling cheaply D) Reducing product image
A) Control retail prices completely B) Concentrate on profitable accounts C) Sell to as many outlets as possible D) Avoid advertising
A) Direct channels only B) Indirect channels with multiple intermediaries C) Exclusive dealers D) Agents only
A) Stock holding B) Pricing C) Marketing survey D) Advertising
A) Increasing product prices only B) Bridging production and consumption C) Making products difficult to access D) Reducing product quality
A) Brand loyalty is very high B) Convenience is the primary factor C) Only one outlet is enough D) Price is the main factor |