A) Customer only B) Producer only C) Producer or business provider to the customer D) Retailer only
A) Convenience is the primary factor B) Brand loyalty is very high C) Price is the main factor D) Only one outlet is enough
A) Producer → Agent → Wholesaler → Retailer → Consumer B) Producer → Consumer C) Producer → Retailer → Consumer D) Producer → Wholesaler → Retailer → Consumer
A) Newspapers B) Gasoline and oil C) Designer clothing and home appliances D) Bread and candies
A) Perishable goods B) Documents only C) Electronics only D) Heavy and bulky goods
A) Advertising strategy B) Sales concept C) Trade channel or path for goods D) Marketing mix
A) Eliminating transportation B) Increasing product quality automatically C) Making goods accessible to consumers D) Reducing customer needs
A) Airplanes B) Trains C) Trucks and vans D) Pipelines
A) Distribution channel B) Retailer only C) Transportation only D) Production
A) Cooperative B) Exclusive C) Intensive D) Selective
A) Reducing supply B) Increasing production costs C) Ensuring smooth supply to meet demand D) Selling goods only in big cities
A) Producer → Consumer B) Producer → Wholesaler → Retailer → Consumer C) Producer → Retailer → Consumer D) Producer → Agent → Wholesaler → Retailer → Consumer
A) Only pricing B) Only advertising C) Only storage D) Storage, promotion, and understanding consumer needs
A) Advertising style B) Product packaging only C) Brand color D) Nature of goods
A) Furniture B) Gas and oil C) Electronics D) Fruits and vegetables
A) Coal B) Perishable goods C) Bulky and heavy goods D) Petroleum
A) Air B) Rail C) Pipeline D) Retailing
A) Movement of products from source to destination B) Storage of products in warehouse C) Movement of goods only within a factory D) Packaging of products
A) Broker B) Retailer C) Wholesaler D) Agent
A) Chewing gum B) Soft drinks C) Luxury cars D) Pencils
A) Producer → Retailer → Consumer B) Producer → Agent → Wholesaler → Retailer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Consumer
A) Advertising B) Selective distribution C) Exclusive distribution D) Transportation
A) Market research B) Cooking goods C) Printing invoices D) Writing ads only
A) The longest channel B) The most common channel C) The shortest channel D) Only for industrial products
A) Selling everywhere B) Reducing product image C) Selling cheaply D) Enhancing product image and brand loyalty
A) Sell to as many outlets as possible B) Control retail prices completely C) Concentrate on profitable accounts D) Avoid advertising
A) Direct channels only B) Indirect channels with multiple intermediaries C) Exclusive dealers D) Agents only
A) Marketing survey B) Advertising C) Pricing D) Stock holding
A) Increasing product prices only B) Making products difficult to access C) Reducing product quality D) Bridging production and consumption
A) Brand loyalty is very high B) Price is the main factor C) Convenience is the primary factor D) Only one outlet is enough |