A) Customer only B) Producer or business provider to the customer C) Producer only D) Retailer only
A) Only one outlet is enough B) Convenience is the primary factor C) Brand loyalty is very high D) Price is the main factor
A) Producer → Consumer B) Producer → Wholesaler → Retailer → Consumer C) Producer → Retailer → Consumer D) Producer → Agent → Wholesaler → Retailer → Consumer
A) Newspapers B) Designer clothing and home appliances C) Gasoline and oil D) Bread and candies
A) Documents only B) Heavy and bulky goods C) Electronics only D) Perishable goods
A) Trade channel or path for goods B) Sales concept C) Advertising strategy D) Marketing mix
A) Eliminating transportation B) Increasing product quality automatically C) Reducing customer needs D) Making goods accessible to consumers
A) Trucks and vans B) Airplanes C) Pipelines D) Trains
A) Retailer only B) Distribution channel C) Production D) Transportation only
A) Intensive B) Selective C) Exclusive D) Cooperative
A) Reducing supply B) Increasing production costs C) Ensuring smooth supply to meet demand D) Selling goods only in big cities
A) Producer → Retailer → Consumer B) Producer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Agent → Wholesaler → Retailer → Consumer
A) Only storage B) Storage, promotion, and understanding consumer needs C) Only advertising D) Only pricing
A) Advertising style B) Nature of goods C) Product packaging only D) Brand color
A) Fruits and vegetables B) Electronics C) Furniture D) Gas and oil
A) Perishable goods B) Bulky and heavy goods C) Petroleum D) Coal
A) Pipeline B) Rail C) Retailing D) Air
A) Storage of products in warehouse B) Movement of goods only within a factory C) Movement of products from source to destination D) Packaging of products
A) Broker B) Wholesaler C) Agent D) Retailer
A) Luxury cars B) Soft drinks C) Pencils D) Chewing gum
A) Producer → Retailer → Consumer B) Producer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Agent → Wholesaler → Retailer → Consumer
A) Transportation B) Exclusive distribution C) Advertising D) Selective distribution
A) Writing ads only B) Market research C) Printing invoices D) Cooking goods
A) The most common channel B) The shortest channel C) Only for industrial products D) The longest channel
A) Selling cheaply B) Reducing product image C) Selling everywhere D) Enhancing product image and brand loyalty
A) Concentrate on profitable accounts B) Avoid advertising C) Control retail prices completely D) Sell to as many outlets as possible
A) Direct channels only B) Agents only C) Exclusive dealers D) Indirect channels with multiple intermediaries
A) Stock holding B) Marketing survey C) Pricing D) Advertising
A) Reducing product quality B) Increasing product prices only C) Bridging production and consumption D) Making products difficult to access
A) Price is the main factor B) Brand loyalty is very high C) Only one outlet is enough D) Convenience is the primary factor |