A) Producer or business provider to the customer B) Retailer only C) Customer only D) Producer only
A) Brand loyalty is very high B) Convenience is the primary factor C) Only one outlet is enough D) Price is the main factor
A) Producer → Retailer → Consumer B) Producer → Agent → Wholesaler → Retailer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Consumer
A) Bread and candies B) Gasoline and oil C) Designer clothing and home appliances D) Newspapers
A) Perishable goods B) Electronics only C) Documents only D) Heavy and bulky goods
A) Advertising strategy B) Marketing mix C) Trade channel or path for goods D) Sales concept
A) Increasing product quality automatically B) Reducing customer needs C) Making goods accessible to consumers D) Eliminating transportation
A) Pipelines B) Trains C) Airplanes D) Trucks and vans
A) Transportation only B) Distribution channel C) Production D) Retailer only
A) Intensive B) Selective C) Exclusive D) Cooperative
A) Reducing supply B) Selling goods only in big cities C) Ensuring smooth supply to meet demand D) Increasing production costs
A) Producer → Consumer B) Producer → Wholesaler → Retailer → Consumer C) Producer → Agent → Wholesaler → Retailer → Consumer D) Producer → Retailer → Consumer
A) Only advertising B) Storage, promotion, and understanding consumer needs C) Only storage D) Only pricing
A) Product packaging only B) Brand color C) Advertising style D) Nature of goods
A) Electronics B) Furniture C) Gas and oil D) Fruits and vegetables
A) Petroleum B) Bulky and heavy goods C) Coal D) Perishable goods
A) Rail B) Pipeline C) Retailing D) Air
A) Storage of products in warehouse B) Movement of goods only within a factory C) Packaging of products D) Movement of products from source to destination
A) Broker B) Wholesaler C) Retailer D) Agent
A) Pencils B) Chewing gum C) Luxury cars D) Soft drinks
A) Producer → Agent → Wholesaler → Retailer → Consumer B) Producer → Wholesaler → Retailer → Consumer C) Producer → Retailer → Consumer D) Producer → Consumer
A) Advertising B) Selective distribution C) Exclusive distribution D) Transportation
A) Writing ads only B) Cooking goods C) Printing invoices D) Market research
A) The shortest channel B) The most common channel C) The longest channel D) Only for industrial products
A) Enhancing product image and brand loyalty B) Reducing product image C) Selling everywhere D) Selling cheaply
A) Concentrate on profitable accounts B) Control retail prices completely C) Sell to as many outlets as possible D) Avoid advertising
A) Agents only B) Direct channels only C) Indirect channels with multiple intermediaries D) Exclusive dealers
A) Advertising B) Pricing C) Marketing survey D) Stock holding
A) Reducing product quality B) Bridging production and consumption C) Making products difficult to access D) Increasing product prices only
A) Only one outlet is enough B) Brand loyalty is very high C) Price is the main factor D) Convenience is the primary factor |