A) Customer only B) Producer only C) Producer or business provider to the customer D) Retailer only
A) Convenience is the primary factor B) Brand loyalty is very high C) Only one outlet is enough D) Price is the main factor
A) Producer → Retailer → Consumer B) Producer → Consumer C) Producer → Agent → Wholesaler → Retailer → Consumer D) Producer → Wholesaler → Retailer → Consumer
A) Bread and candies B) Newspapers C) Gasoline and oil D) Designer clothing and home appliances
A) Perishable goods B) Documents only C) Electronics only D) Heavy and bulky goods
A) Sales concept B) Advertising strategy C) Trade channel or path for goods D) Marketing mix
A) Increasing product quality automatically B) Reducing customer needs C) Eliminating transportation D) Making goods accessible to consumers
A) Pipelines B) Airplanes C) Trucks and vans D) Trains
A) Retailer only B) Production C) Distribution channel D) Transportation only
A) Intensive B) Exclusive C) Selective D) Cooperative
A) Selling goods only in big cities B) Increasing production costs C) Ensuring smooth supply to meet demand D) Reducing supply
A) Producer → Wholesaler → Retailer → Consumer B) Producer → Agent → Wholesaler → Retailer → Consumer C) Producer → Consumer D) Producer → Retailer → Consumer
A) Only storage B) Only pricing C) Only advertising D) Storage, promotion, and understanding consumer needs
A) Advertising style B) Brand color C) Product packaging only D) Nature of goods
A) Furniture B) Fruits and vegetables C) Electronics D) Gas and oil
A) Bulky and heavy goods B) Petroleum C) Perishable goods D) Coal
A) Air B) Rail C) Pipeline D) Retailing
A) Storage of products in warehouse B) Packaging of products C) Movement of products from source to destination D) Movement of goods only within a factory
A) Retailer B) Agent C) Broker D) Wholesaler
A) Soft drinks B) Luxury cars C) Chewing gum D) Pencils
A) Producer → Agent → Wholesaler → Retailer → Consumer B) Producer → Retailer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Consumer
A) Advertising B) Exclusive distribution C) Transportation D) Selective distribution
A) Printing invoices B) Market research C) Writing ads only D) Cooking goods
A) The longest channel B) The shortest channel C) Only for industrial products D) The most common channel
A) Enhancing product image and brand loyalty B) Reducing product image C) Selling everywhere D) Selling cheaply
A) Concentrate on profitable accounts B) Control retail prices completely C) Avoid advertising D) Sell to as many outlets as possible
A) Indirect channels with multiple intermediaries B) Agents only C) Direct channels only D) Exclusive dealers
A) Advertising B) Pricing C) Stock holding D) Marketing survey
A) Making products difficult to access B) Bridging production and consumption C) Reducing product quality D) Increasing product prices only
A) Only one outlet is enough B) Brand loyalty is very high C) Price is the main factor D) Convenience is the primary factor |