A) Customer only B) Producer or business provider to the customer C) Retailer only D) Producer only
A) Price is the main factor B) Only one outlet is enough C) Brand loyalty is very high D) Convenience is the primary factor
A) Producer → Agent → Wholesaler → Retailer → Consumer B) Producer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Retailer → Consumer
A) Bread and candies B) Gasoline and oil C) Designer clothing and home appliances D) Newspapers
A) Heavy and bulky goods B) Documents only C) Electronics only D) Perishable goods
A) Trade channel or path for goods B) Sales concept C) Advertising strategy D) Marketing mix
A) Making goods accessible to consumers B) Increasing product quality automatically C) Eliminating transportation D) Reducing customer needs
A) Airplanes B) Trains C) Pipelines D) Trucks and vans
A) Retailer only B) Transportation only C) Distribution channel D) Production
A) Selective B) Exclusive C) Intensive D) Cooperative
A) Increasing production costs B) Ensuring smooth supply to meet demand C) Selling goods only in big cities D) Reducing supply
A) Producer → Agent → Wholesaler → Retailer → Consumer B) Producer → Consumer C) Producer → Wholesaler → Retailer → Consumer D) Producer → Retailer → Consumer
A) Only advertising B) Storage, promotion, and understanding consumer needs C) Only storage D) Only pricing
A) Brand color B) Product packaging only C) Advertising style D) Nature of goods
A) Electronics B) Furniture C) Gas and oil D) Fruits and vegetables
A) Petroleum B) Coal C) Perishable goods D) Bulky and heavy goods
A) Rail B) Pipeline C) Retailing D) Air
A) Movement of goods only within a factory B) Movement of products from source to destination C) Storage of products in warehouse D) Packaging of products
A) Retailer B) Wholesaler C) Broker D) Agent
A) Soft drinks B) Pencils C) Chewing gum D) Luxury cars
A) Producer → Agent → Wholesaler → Retailer → Consumer B) Producer → Consumer C) Producer → Retailer → Consumer D) Producer → Wholesaler → Retailer → Consumer
A) Exclusive distribution B) Advertising C) Selective distribution D) Transportation
A) Market research B) Printing invoices C) Cooking goods D) Writing ads only
A) Only for industrial products B) The most common channel C) The longest channel D) The shortest channel
A) Selling cheaply B) Enhancing product image and brand loyalty C) Selling everywhere D) Reducing product image
A) Concentrate on profitable accounts B) Control retail prices completely C) Avoid advertising D) Sell to as many outlets as possible
A) Exclusive dealers B) Direct channels only C) Agents only D) Indirect channels with multiple intermediaries
A) Stock holding B) Pricing C) Advertising D) Marketing survey
A) Making products difficult to access B) Reducing product quality C) Bridging production and consumption D) Increasing product prices only
A) Only one outlet is enough B) Brand loyalty is very high C) Convenience is the primary factor D) Price is the main factor |