A) Producer or business provider to the customer B) Customer only C) Retailer only D) Producer only
A) Only one outlet is enough B) Brand loyalty is very high C) Convenience is the primary factor D) Price is the main factor
A) Producer → Retailer → Consumer B) Producer → Consumer C) Producer → Agent → Wholesaler → Retailer → Consumer D) Producer → Wholesaler → Retailer → Consumer
A) Designer clothing and home appliances B) Bread and candies C) Gasoline and oil D) Newspapers
A) Heavy and bulky goods B) Documents only C) Electronics only D) Perishable goods
A) Trade channel or path for goods B) Sales concept C) Marketing mix D) Advertising strategy
A) Reducing customer needs B) Increasing product quality automatically C) Eliminating transportation D) Making goods accessible to consumers
A) Trains B) Airplanes C) Pipelines D) Trucks and vans
A) Distribution channel B) Production C) Retailer only D) Transportation only
A) Intensive B) Exclusive C) Cooperative D) Selective
A) Selling goods only in big cities B) Ensuring smooth supply to meet demand C) Increasing production costs D) Reducing supply
A) Producer → Retailer → Consumer B) Producer → Wholesaler → Retailer → Consumer C) Producer → Consumer D) Producer → Agent → Wholesaler → Retailer → Consumer
A) Only advertising B) Storage, promotion, and understanding consumer needs C) Only storage D) Only pricing
A) Brand color B) Product packaging only C) Nature of goods D) Advertising style
A) Furniture B) Electronics C) Gas and oil D) Fruits and vegetables
A) Coal B) Bulky and heavy goods C) Perishable goods D) Petroleum
A) Rail B) Air C) Pipeline D) Retailing
A) Movement of goods only within a factory B) Packaging of products C) Movement of products from source to destination D) Storage of products in warehouse
A) Wholesaler B) Retailer C) Broker D) Agent
A) Chewing gum B) Luxury cars C) Soft drinks D) Pencils
A) Producer → Wholesaler → Retailer → Consumer B) Producer → Retailer → Consumer C) Producer → Consumer D) Producer → Agent → Wholesaler → Retailer → Consumer
A) Transportation B) Selective distribution C) Exclusive distribution D) Advertising
A) Cooking goods B) Printing invoices C) Writing ads only D) Market research
A) The shortest channel B) The most common channel C) Only for industrial products D) The longest channel
A) Enhancing product image and brand loyalty B) Selling cheaply C) Reducing product image D) Selling everywhere
A) Concentrate on profitable accounts B) Avoid advertising C) Sell to as many outlets as possible D) Control retail prices completely
A) Indirect channels with multiple intermediaries B) Direct channels only C) Agents only D) Exclusive dealers
A) Advertising B) Marketing survey C) Stock holding D) Pricing
A) Bridging production and consumption B) Making products difficult to access C) Reducing product quality D) Increasing product prices only
A) Price is the main factor B) Only one outlet is enough C) Convenience is the primary factor D) Brand loyalty is very high |