A) It is a good idea for small businesses to compete solely in price. B) Market segmentation is a useful process for small businesses to undertake. C) Selling is essentially a matching process. D) A benefit is the value of a product feature to a customer.
A) To increase turnover B) To achieve stated objectives C) To achieve competitive advantage D) To increase profitability
A) Not survive and disappear from the market B) Get absorb within larger innovative businesses C) Thrive in the market D) Get absorb within non-innovative businesses
A) Entrepreneurship takes place in small businesses. B) Entrepreneurship takes place in large businesses. C) Entrepreneurship takes place in a wide variety of contexts. D) Entrepreneurship does not take place in social enterprises.
A) Strategic decisions B) Organizational decisions C) Routine decisions D) Personal decisions
A) Marketing strategies B) Marketing networks C) Market segmentation D) Marketing channels
A) Help motivate employees to work toward shared goals B) Helps to prioritize tasks, focus energy, and maximize impact on target customers C) Serves as a strategic plan for success D) Help motivate employees to work toward shared goals
A) Financial Plan B) Strategic Plan C) Business Plan D) Marketing Plan
A) It should be rigid B) It should provide for the use of existing resources C) It should be simple and short D) It should provide strategy to accomplish company's mission
A) Latin B) English C) Chinese D) French
A) Between-giver B) Receiver C) Between-taker D) Giver
A) Who should be involved in marketing decisions? B) What customer benefits are provided by the products? C) What are unique characteristics of each market? D) What the company's major strengths and weaknesses?
A) Investor B) Inventor C) Salesman D) Businessman
A) Sales and profits B) Attract and retain more customers C) Career development D) Employee satisfaction
A) To determine customer preferences and minimize losses B) To determine customer mindset C) To determine customer preferences and minimize losses D) None of the above
A) Franchise B) Franchising C) Franchising contract D) Franchise buyer
A) Kaldor Theory B) Ricardian Theory C) Laissez_Faire Theory D) Keynesian Theory
A) Beating the competition B) Meeting the competition C) Countering the competition D) Assessing the competition
A) Opportunity B) Gain C) Perception D) Innovation
A) An Entrepreneurs need bosses to motivate them. B) Entrepreneurs must take divided control and direct the venture towards a maximum position. C) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. D) Entrepreneurs requires specific know how in the ventures day to day operations.
A) Capture the customers interest B) Always consider pitfalls C) Emphasize the target market D) Prepare an objectively long plan
A) Bahala na attitude B) Risk taker C) Bravery D) Destiny
A) Pakikisama B) Smooth Interpersonal Relationship or SIR C) Bayanihan D) Delicadeza
A) Operations B) Strategy C) Command D) Market
A) Choosing the best alternative B) Going with the easiest option C) Going with the first option D) Choosing with the advantage |