A) Market segmentation is a useful process for small businesses to undertake. B) Selling is essentially a matching process. C) It is a good idea for small businesses to compete solely in price. D) A benefit is the value of a product feature to a customer.
A) To achieve competitive advantage B) To achieve stated objectives C) To increase turnover D) To increase profitability
A) Get absorb within non-innovative businesses B) Not survive and disappear from the market C) Get absorb within larger innovative businesses D) Thrive in the market
A) Entrepreneurship takes place in large businesses. B) Entrepreneurship takes place in a wide variety of contexts. C) Entrepreneurship takes place in small businesses. D) Entrepreneurship does not take place in social enterprises.
A) Organizational decisions B) Routine decisions C) Strategic decisions D) Personal decisions
A) Marketing channels B) Marketing strategies C) Marketing networks D) Market segmentation
A) Help motivate employees to work toward shared goals B) Serves as a strategic plan for success C) Helps to prioritize tasks, focus energy, and maximize impact on target customers D) Help motivate employees to work toward shared goals
A) Strategic Plan B) Financial Plan C) Marketing Plan D) Business Plan
A) It should provide for the use of existing resources B) It should be rigid C) It should provide strategy to accomplish company's mission D) It should be simple and short
A) Chinese B) Latin C) French D) English
A) Giver B) Between-taker C) Receiver D) Between-giver
A) What the company's major strengths and weaknesses? B) What customer benefits are provided by the products? C) What are unique characteristics of each market? D) Who should be involved in marketing decisions?
A) Inventor B) Investor C) Businessman D) Salesman
A) Employee satisfaction B) Attract and retain more customers C) Sales and profits D) Career development
A) To determine customer mindset B) To determine customer preferences and minimize losses C) To determine customer preferences and minimize losses D) None of the above
A) Franchise buyer B) Franchising contract C) Franchising D) Franchise
A) Laissez_Faire Theory B) Keynesian Theory C) Kaldor Theory D) Ricardian Theory
A) Meeting the competition B) Assessing the competition C) Countering the competition D) Beating the competition
A) Innovation B) Perception C) Opportunity D) Gain
A) An Entrepreneurs need bosses to motivate them. B) Entrepreneurs requires specific know how in the ventures day to day operations. C) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. D) Entrepreneurs must take divided control and direct the venture towards a maximum position.
A) Emphasize the target market B) Capture the customers interest C) Always consider pitfalls D) Prepare an objectively long plan
A) Bravery B) Destiny C) Risk taker D) Bahala na attitude
A) Delicadeza B) Smooth Interpersonal Relationship or SIR C) Bayanihan D) Pakikisama
A) Command B) Market C) Operations D) Strategy
A) Going with the first option B) Choosing with the advantage C) Going with the easiest option D) Choosing the best alternative |