A) Selling is essentially a matching process. B) It is a good idea for small businesses to compete solely in price. C) Market segmentation is a useful process for small businesses to undertake. D) A benefit is the value of a product feature to a customer.
A) To increase turnover B) To achieve competitive advantage C) To achieve stated objectives D) To increase profitability
A) Get absorb within non-innovative businesses B) Get absorb within larger innovative businesses C) Thrive in the market D) Not survive and disappear from the market
A) Entrepreneurship does not take place in social enterprises. B) Entrepreneurship takes place in large businesses. C) Entrepreneurship takes place in a wide variety of contexts. D) Entrepreneurship takes place in small businesses.
A) Routine decisions B) Strategic decisions C) Organizational decisions D) Personal decisions
A) Marketing strategies B) Marketing networks C) Marketing channels D) Market segmentation
A) Serves as a strategic plan for success B) Help motivate employees to work toward shared goals C) Helps to prioritize tasks, focus energy, and maximize impact on target customers D) Help motivate employees to work toward shared goals
A) Financial Plan B) Business Plan C) Strategic Plan D) Marketing Plan
A) It should be rigid B) It should be simple and short C) It should provide strategy to accomplish company's mission D) It should provide for the use of existing resources
A) Chinese B) English C) Latin D) French
A) Between-taker B) Between-giver C) Giver D) Receiver
A) What are unique characteristics of each market? B) Who should be involved in marketing decisions? C) What the company's major strengths and weaknesses? D) What customer benefits are provided by the products?
A) Salesman B) Investor C) Businessman D) Inventor
A) Employee satisfaction B) Attract and retain more customers C) Sales and profits D) Career development
A) To determine customer preferences and minimize losses B) To determine customer preferences and minimize losses C) None of the above D) To determine customer mindset
A) Franchising B) Franchise C) Franchising contract D) Franchise buyer
A) Laissez_Faire Theory B) Kaldor Theory C) Keynesian Theory D) Ricardian Theory
A) Beating the competition B) Assessing the competition C) Countering the competition D) Meeting the competition
A) Gain B) Innovation C) Perception D) Opportunity
A) An Entrepreneurs need bosses to motivate them. B) Entrepreneurs requires specific know how in the ventures day to day operations. C) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. D) Entrepreneurs must take divided control and direct the venture towards a maximum position.
A) Emphasize the target market B) Prepare an objectively long plan C) Always consider pitfalls D) Capture the customers interest
A) Bravery B) Destiny C) Bahala na attitude D) Risk taker
A) Bayanihan B) Pakikisama C) Smooth Interpersonal Relationship or SIR D) Delicadeza
A) Market B) Strategy C) Operations D) Command
A) Choosing the best alternative B) Going with the first option C) Choosing with the advantage D) Going with the easiest option |