A) A benefit is the value of a product feature to a customer. B) Selling is essentially a matching process. C) It is a good idea for small businesses to compete solely in price. D) Market segmentation is a useful process for small businesses to undertake.
A) To increase turnover B) To increase profitability C) To achieve stated objectives D) To achieve competitive advantage
A) Get absorb within larger innovative businesses B) Thrive in the market C) Get absorb within non-innovative businesses D) Not survive and disappear from the market
A) Entrepreneurship takes place in small businesses. B) Entrepreneurship takes place in a wide variety of contexts. C) Entrepreneurship does not take place in social enterprises. D) Entrepreneurship takes place in large businesses.
A) Routine decisions B) Personal decisions C) Strategic decisions D) Organizational decisions
A) Marketing channels B) Marketing strategies C) Market segmentation D) Marketing networks
A) Help motivate employees to work toward shared goals B) Helps to prioritize tasks, focus energy, and maximize impact on target customers C) Help motivate employees to work toward shared goals D) Serves as a strategic plan for success
A) Business Plan B) Marketing Plan C) Strategic Plan D) Financial Plan
A) It should be simple and short B) It should be rigid C) It should provide for the use of existing resources D) It should provide strategy to accomplish company's mission
A) Latin B) English C) Chinese D) French
A) Between-taker B) Between-giver C) Receiver D) Giver
A) What the company's major strengths and weaknesses? B) Who should be involved in marketing decisions? C) What customer benefits are provided by the products? D) What are unique characteristics of each market?
A) Salesman B) Inventor C) Businessman D) Investor
A) Attract and retain more customers B) Career development C) Employee satisfaction D) Sales and profits
A) To determine customer mindset B) None of the above C) To determine customer preferences and minimize losses D) To determine customer preferences and minimize losses
A) Franchise B) Franchising C) Franchise buyer D) Franchising contract
A) Ricardian Theory B) Laissez_Faire Theory C) Keynesian Theory D) Kaldor Theory
A) Assessing the competition B) Meeting the competition C) Beating the competition D) Countering the competition
A) Gain B) Opportunity C) Innovation D) Perception
A) An Entrepreneurs need bosses to motivate them. B) Entrepreneurs must take divided control and direct the venture towards a maximum position. C) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. D) Entrepreneurs requires specific know how in the ventures day to day operations.
A) Always consider pitfalls B) Emphasize the target market C) Prepare an objectively long plan D) Capture the customers interest
A) Bravery B) Risk taker C) Bahala na attitude D) Destiny
A) Delicadeza B) Bayanihan C) Pakikisama D) Smooth Interpersonal Relationship or SIR
A) Operations B) Command C) Strategy D) Market
A) Going with the easiest option B) Going with the first option C) Choosing the best alternative D) Choosing with the advantage |