A) Selling is essentially a matching process. B) Market segmentation is a useful process for small businesses to undertake. C) A benefit is the value of a product feature to a customer. D) It is a good idea for small businesses to compete solely in price.
A) To increase turnover B) To increase profitability C) To achieve competitive advantage D) To achieve stated objectives
A) Get absorb within larger innovative businesses B) Not survive and disappear from the market C) Get absorb within non-innovative businesses D) Thrive in the market
A) Entrepreneurship takes place in a wide variety of contexts. B) Entrepreneurship does not take place in social enterprises. C) Entrepreneurship takes place in small businesses. D) Entrepreneurship takes place in large businesses.
A) Organizational decisions B) Strategic decisions C) Routine decisions D) Personal decisions
A) Marketing strategies B) Marketing networks C) Market segmentation D) Marketing channels
A) Help motivate employees to work toward shared goals B) Help motivate employees to work toward shared goals C) Helps to prioritize tasks, focus energy, and maximize impact on target customers D) Serves as a strategic plan for success
A) Financial Plan B) Business Plan C) Strategic Plan D) Marketing Plan
A) It should provide for the use of existing resources B) It should be simple and short C) It should provide strategy to accomplish company's mission D) It should be rigid
A) Latin B) English C) Chinese D) French
A) Between-giver B) Receiver C) Giver D) Between-taker
A) Who should be involved in marketing decisions? B) What the company's major strengths and weaknesses? C) What customer benefits are provided by the products? D) What are unique characteristics of each market?
A) Investor B) Businessman C) Salesman D) Inventor
A) Attract and retain more customers B) Sales and profits C) Career development D) Employee satisfaction
A) To determine customer preferences and minimize losses B) None of the above C) To determine customer mindset D) To determine customer preferences and minimize losses
A) Franchise B) Franchise buyer C) Franchising contract D) Franchising
A) Kaldor Theory B) Laissez_Faire Theory C) Keynesian Theory D) Ricardian Theory
A) Meeting the competition B) Assessing the competition C) Countering the competition D) Beating the competition
A) Perception B) Opportunity C) Gain D) Innovation
A) Entrepreneurs requires specific know how in the ventures day to day operations. B) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. C) Entrepreneurs must take divided control and direct the venture towards a maximum position. D) An Entrepreneurs need bosses to motivate them.
A) Prepare an objectively long plan B) Capture the customers interest C) Emphasize the target market D) Always consider pitfalls
A) Bahala na attitude B) Bravery C) Destiny D) Risk taker
A) Smooth Interpersonal Relationship or SIR B) Bayanihan C) Delicadeza D) Pakikisama
A) Operations B) Market C) Command D) Strategy
A) Going with the first option B) Going with the easiest option C) Choosing with the advantage D) Choosing the best alternative |