A) Market segmentation is a useful process for small businesses to undertake. B) It is a good idea for small businesses to compete solely in price. C) Selling is essentially a matching process. D) A benefit is the value of a product feature to a customer.
A) To achieve stated objectives B) To achieve competitive advantage C) To increase profitability D) To increase turnover
A) Thrive in the market B) Get absorb within non-innovative businesses C) Not survive and disappear from the market D) Get absorb within larger innovative businesses
A) Entrepreneurship takes place in small businesses. B) Entrepreneurship takes place in a wide variety of contexts. C) Entrepreneurship does not take place in social enterprises. D) Entrepreneurship takes place in large businesses.
A) Organizational decisions B) Strategic decisions C) Routine decisions D) Personal decisions
A) Market segmentation B) Marketing strategies C) Marketing channels D) Marketing networks
A) Helps to prioritize tasks, focus energy, and maximize impact on target customers B) Help motivate employees to work toward shared goals C) Help motivate employees to work toward shared goals D) Serves as a strategic plan for success
A) Financial Plan B) Marketing Plan C) Strategic Plan D) Business Plan
A) It should provide strategy to accomplish company's mission B) It should provide for the use of existing resources C) It should be rigid D) It should be simple and short
A) English B) Latin C) French D) Chinese
A) Between-taker B) Receiver C) Giver D) Between-giver
A) What the company's major strengths and weaknesses? B) Who should be involved in marketing decisions? C) What are unique characteristics of each market? D) What customer benefits are provided by the products?
A) Inventor B) Salesman C) Businessman D) Investor
A) Career development B) Attract and retain more customers C) Sales and profits D) Employee satisfaction
A) To determine customer preferences and minimize losses B) To determine customer preferences and minimize losses C) To determine customer mindset D) None of the above
A) Franchise buyer B) Franchising C) Franchising contract D) Franchise
A) Laissez_Faire Theory B) Keynesian Theory C) Kaldor Theory D) Ricardian Theory
A) Meeting the competition B) Beating the competition C) Countering the competition D) Assessing the competition
A) Gain B) Innovation C) Opportunity D) Perception
A) Entrepreneurs must take divided control and direct the venture towards a maximum position. B) Entrepreneurs requires specific know how in the ventures day to day operations. C) An Entrepreneurs need bosses to motivate them. D) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors.
A) Capture the customers interest B) Emphasize the target market C) Always consider pitfalls D) Prepare an objectively long plan
A) Bravery B) Bahala na attitude C) Destiny D) Risk taker
A) Delicadeza B) Smooth Interpersonal Relationship or SIR C) Pakikisama D) Bayanihan
A) Command B) Market C) Strategy D) Operations
A) Choosing the best alternative B) Choosing with the advantage C) Going with the first option D) Going with the easiest option |