A) A benefit is the value of a product feature to a customer. B) Selling is essentially a matching process. C) Market segmentation is a useful process for small businesses to undertake. D) It is a good idea for small businesses to compete solely in price.
A) To achieve stated objectives B) To increase turnover C) To increase profitability D) To achieve competitive advantage
A) Get absorb within larger innovative businesses B) Get absorb within non-innovative businesses C) Not survive and disappear from the market D) Thrive in the market
A) Entrepreneurship takes place in large businesses. B) Entrepreneurship takes place in a wide variety of contexts. C) Entrepreneurship does not take place in social enterprises. D) Entrepreneurship takes place in small businesses.
A) Organizational decisions B) Routine decisions C) Personal decisions D) Strategic decisions
A) Marketing channels B) Marketing strategies C) Marketing networks D) Market segmentation
A) Help motivate employees to work toward shared goals B) Helps to prioritize tasks, focus energy, and maximize impact on target customers C) Help motivate employees to work toward shared goals D) Serves as a strategic plan for success
A) Financial Plan B) Marketing Plan C) Strategic Plan D) Business Plan
A) It should provide for the use of existing resources B) It should be simple and short C) It should provide strategy to accomplish company's mission D) It should be rigid
A) English B) Chinese C) French D) Latin
A) Receiver B) Between-giver C) Between-taker D) Giver
A) What are unique characteristics of each market? B) What the company's major strengths and weaknesses? C) What customer benefits are provided by the products? D) Who should be involved in marketing decisions?
A) Inventor B) Salesman C) Investor D) Businessman
A) Attract and retain more customers B) Sales and profits C) Employee satisfaction D) Career development
A) To determine customer preferences and minimize losses B) To determine customer preferences and minimize losses C) To determine customer mindset D) None of the above
A) Franchising B) Franchising contract C) Franchise D) Franchise buyer
A) Laissez_Faire Theory B) Kaldor Theory C) Ricardian Theory D) Keynesian Theory
A) Assessing the competition B) Countering the competition C) Meeting the competition D) Beating the competition
A) Innovation B) Perception C) Opportunity D) Gain
A) Entrepreneurs must take divided control and direct the venture towards a maximum position. B) Entrepreneurs requires specific know how in the ventures day to day operations. C) An Entrepreneurs need bosses to motivate them. D) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors.
A) Prepare an objectively long plan B) Always consider pitfalls C) Emphasize the target market D) Capture the customers interest
A) Risk taker B) Bravery C) Bahala na attitude D) Destiny
A) Pakikisama B) Bayanihan C) Smooth Interpersonal Relationship or SIR D) Delicadeza
A) Market B) Operations C) Strategy D) Command
A) Choosing the best alternative B) Going with the easiest option C) Going with the first option D) Choosing with the advantage |