A) A benefit is the value of a product feature to a customer. B) Market segmentation is a useful process for small businesses to undertake. C) It is a good idea for small businesses to compete solely in price. D) Selling is essentially a matching process.
A) To increase profitability B) To increase turnover C) To achieve competitive advantage D) To achieve stated objectives
A) Get absorb within larger innovative businesses B) Get absorb within non-innovative businesses C) Thrive in the market D) Not survive and disappear from the market
A) Entrepreneurship takes place in large businesses. B) Entrepreneurship takes place in small businesses. C) Entrepreneurship takes place in a wide variety of contexts. D) Entrepreneurship does not take place in social enterprises.
A) Personal decisions B) Routine decisions C) Organizational decisions D) Strategic decisions
A) Marketing channels B) Market segmentation C) Marketing networks D) Marketing strategies
A) Helps to prioritize tasks, focus energy, and maximize impact on target customers B) Help motivate employees to work toward shared goals C) Serves as a strategic plan for success D) Help motivate employees to work toward shared goals
A) Strategic Plan B) Business Plan C) Financial Plan D) Marketing Plan
A) It should be simple and short B) It should provide for the use of existing resources C) It should be rigid D) It should provide strategy to accomplish company's mission
A) French B) Latin C) Chinese D) English
A) Receiver B) Between-taker C) Between-giver D) Giver
A) What are unique characteristics of each market? B) What the company's major strengths and weaknesses? C) Who should be involved in marketing decisions? D) What customer benefits are provided by the products?
A) Businessman B) Inventor C) Salesman D) Investor
A) Sales and profits B) Attract and retain more customers C) Career development D) Employee satisfaction
A) To determine customer preferences and minimize losses B) To determine customer preferences and minimize losses C) To determine customer mindset D) None of the above
A) Franchising B) Franchise buyer C) Franchise D) Franchising contract
A) Kaldor Theory B) Laissez_Faire Theory C) Ricardian Theory D) Keynesian Theory
A) Assessing the competition B) Beating the competition C) Countering the competition D) Meeting the competition
A) Innovation B) Perception C) Gain D) Opportunity
A) Entrepreneurs des by creating and managing organizations to give long term benefits to the investors. B) Entrepreneurs must take divided control and direct the venture towards a maximum position. C) An Entrepreneurs need bosses to motivate them. D) Entrepreneurs requires specific know how in the ventures day to day operations.
A) Prepare an objectively long plan B) Always consider pitfalls C) Emphasize the target market D) Capture the customers interest
A) Bravery B) Risk taker C) Bahala na attitude D) Destiny
A) Smooth Interpersonal Relationship or SIR B) Delicadeza C) Pakikisama D) Bayanihan
A) Strategy B) Command C) Market D) Operations
A) Choosing the best alternative B) Going with the first option C) Choosing with the advantage D) Going with the easiest option |