- 1. Mass communication refers to the process of exchanging information to a large and diverse audience through various channels such as television, radio, newspapers, magazines, and the internet. It plays a vital role in shaping public opinion, influencing behavior, and spreading awareness on important issues. Mass communication encompasses a wide range of fields including journalism, advertising, public relations, and broadcasting. As society becomes more interconnected, the importance of effective mass communication continues to grow, making it a fundamental element of modern life.
Which theory suggests that media has a powerful influence on shaping public opinion?
A) Spiral of silence theory
B) Agenda-setting theory
C) Two-step flow theory
D) Social learning theory
- 2. What is the primary goal of mass communication?
A) To persuade individuals
B) To maintain privacy
C) To reach a large audience
D) To create tailored messages
- 3. Which of the following is NOT considered a traditional mass media platform?
A) Social media
B) Newspapers
C) Radio
D) Television
- 4. Which term describes the process of sending a message through a medium to a large audience or market?
A) Personal communication
B) Selective exposure
C) Broadcasting
D) Feedback
- 5. Which of the following is a form of nonverbal communication?
A) Body language
B) Text messages
C) Phone calls
D) Emails
- 6. What is the term for the phenomenon where individuals seek information that aligns with their beliefs and values?
A) Filter bubble
B) Confirmation bias
C) Cognitive dissonance
D) Third-person effect
- 7. Which communication theory suggests that individuals selectively expose themselves to media messages?
A) Uses and gratifications theory
B) Selective exposure theory
C) Social presence theory
D) Cultivation theory
- 8. The model that describes communication as a linear process involving a sender, message, channel, receiver, feedback, and noise is known as?
A) Shannon-Weaver model
B) Magic bullet theory
C) Transactional model
D) Hypodermic needle model
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