A) Abraham Maslow B) Tversky and Kahneman C) Sigmund Freud D) Robert Cialdini
A) Decision heuristics B) Evaluation heuristics C) Preference heuristics D) Judgment heuristics
A) Affect heuristic B) Balance heuristic C) Simulation heuristic D) Availability heuristic
A) Anchoring and adjustment B) Default heuristic C) Representativeness heuristic D) Scarcity heuristic
A) The ease with which examples come to mind B) The total statistical data available C) The amount of effort put into the decision D) The emotional intensity of the memory
A) Common sense heuristic B) Fairness heuristic C) Social proof D) Balance heuristic
A) Copying the actions of others B) Relying on emotions rather than data C) Overvaluing rare items D) Misjudging the likelihood of a situation
A) Law of Contagion or Similarity B) Law of Availability C) Law of Diminishing Returns D) Law of Cognitive Load
A) Affect heuristic B) Representativeness heuristic C) Default heuristic D) Scarcity heuristic
A) Scarcity heuristic B) Effort heuristic C) Anchoring and adjustment D) Representativeness heuristic
A) Naïve diversification B) Escalation of commitment C) Sunk cost fallacy D) Availability heuristic
A) The most intense and final moments of an event B) The initial impression of the event C) The duration of the entire experience D) The average effort expended throughout
A) Post hoc fallacy B) Gambler's fallacy C) Sunk cost fallacy D) Conjunction fallacy
A) Familiarity heuristic B) Scarcity heuristic C) Representativeness heuristic D) Effort heuristic
A) Availability heuristic B) Common sense heuristic C) Simulation heuristic D) Representativeness heuristic
A) Ambiguous social situations where people are uncertain B) Situations involving high financial stakes C) Situations where the individual is an expert D) Situations requiring high physical effort
A) Copying the actions of others B) Assuming the problem is solved and working backward to the start C) Diversifying choices to ensure success D) Using past behaviors to solve present problems
A) A need for variety B) Low emotional stress C) Financial abundance D) High cognitive load
A) Ignore statistical probabilities B) Choose the most expensive option first C) Diversify more when making choices at once than sequentially D) Prefer the status quo over change
A) Identifying the worth of an object B) Correctly estimating probabilities C) Voluntary compliance with an authoritative figure D) Avoiding contaminated objects
A) Old English B) Ancient Greek C) Latin D) German
A) Mathematical proof derivation B) Logical deduction analysis C) Mental shortcuts for decision-making D) Long-term memory storage
A) Gerd Gigerenzer B) Herbert A. Simon C) Daniel Kahneman D) Amos Tversky
A) The less-is-more effect B) Rational choice theory C) Satisficing D) Ecological bias
A) Behavioral economics B) Cognitive psychology C) Algorithmic engineering D) Bounded rationality
A) Formal models use algorithms, while informal models use verbal descriptions B) Formal models are more accurate than informal ones C) Formal models are not based on psychology D) Informal models are based on mathematics
A) Satisficing engineering B) Bounded psychology C) Ecological rationality D) Adaptive toolboxing
A) Select a random alternative B) Increase the aspiration level C) Decrease the aspiration level D) Abandon the decision process
A) Tallying B) Fluency heuristic C) Elimination by aspects D) Satisficing
A) Used BMW dealers B) Electricity contract providers C) Real-estate entrepreneurs D) Business angels
A) It involves nonnumerical computations B) It is a compensatory model that maximizes utility C) It is based on complex mathematical formulas D) It requires perfect information about all alternatives
A) Automatic transmission B) Price limit C) Fuel efficiency D) Color of the vehicle
A) No prediction can be made B) Both alternatives have equal value C) The unrecognized alternative has a higher value D) The recognized alternative has a higher value
A) n + 1 B) n squared C) 2n D) n
A) ELISA B) Initial blood count C) Physical exam D) Western blot
A) Only if there are two cues B) No C) Yes, it is critical D) Only if costs are involved
A) Architects B) Computer programmers C) London magistrates D) Professional athletes
A) The procedure moves to a Western blot B) The client is informed they have HIV C) The procedure restarts D) The procedure stops
A) Tallying B) Random choice C) Weighted tallying D) Take-the-best
A) None of the above B) Take-the-best C) Both are equally likely to fail D) Tallying
A) Availability B) Conditioning C) Priming D) Anchoring
A) Individual characteristics B) Base rates C) Categorization rules D) Similarity to a prototype
A) The statistical probability bias B) Representativeness bias C) The prototype effect D) The base rate correction
A) Magical associative thinking B) Mathematical logical reasoning C) The use of base rates D) The scientific method
A) They were uncorrelated B) Likelihood was always rated lower than similarity C) They matched almost perfectly D) They were completely opposite
A) Sarah B) Mary C) Linda D) Jane
A) Intelligent but unimaginative B) Creative and outgoing C) Academic and stubborn D) Extroverted and logical
A) Sixty-five percent B) Eighty percent C) Seventy-five percent D) Fifty percent |