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STRATH PRELIM
Contributed by: Banog
  • 1. dynamic, competitive industries that face constant changes in customer preferences, technology, and global trends.
A) Strategic management
B) hospitality
C) Tourism
D) Tourism and hospitality
  • 2. allows organizations to plan for long-term growth, manage risks, and improve service quality.
A) Business Idea
B) Strategic management
C) Strategy formulation
D) Decision Oriented
  • 3. Marriott International adjusts its global marketing and loyalty programs based on changing traveler demands.
A) Dynamic
B) Strategy Evaluation
C) Organizational direction
D) Strategic Management
  • 4. Focuses on sustainable growth.
A) Long-term oriented
B) Dynamic
C) Decision oriented
D) Integrated
  • 5. Accor Hotels invests in sustainable resorts in Asia to capture eco-conscious tourists
A) Dynamic
B) Integrated
C) Long-term oriented
D) Decision Oriented
  • 6. Adapts to changes in the market, customer behavior, and technology.
A) Integrated
B) Strategy Evaluation
C) Dynamic
D) Strategy formulation
  • 7. Expedia integrates AI to personalize travel recommendations.
A) Long term-oriented
B) Integrated
C) Decision-oriented
D) Dynamic
  • 8. Involves all levels of management
A) Strategy Evaluation
B) Strategy Formulation
C) Environmental analysis
D) Integrated
  • 9. Taj Hotels trains employees to deliver a consistent customer experience
A) Integrated
B) Dynamic
C) Long term-oriented
D) Decision oriented
  • 10. Supports informed decision-making.
A) Decision oriented
B) Long term-oriented
C) Integrated
D) Dynamic
  • 11. Carnival Cruise Lines uses strategic planning to launch routes that maximize occupancy and revenue.
A) Strategic management
B) Sustainable growth
C) Sustainable development
D) Decision oriented
  • 12. SWOT (Strengths, Weaknesses. Opportunities, Threats), PESTLE
A) Environmental Analysis
B) Strategy Evaluation
C) Growth analysis
D) Strategy formulation
  • 13. Hilton conduct market research to enter emerging tourist destinations.
A) Decision making
B) Strategy Evaluation
C) Organizational direction
D) Environmental analysis
  • 14. Develops plans to achieve competitive advantage
A) Strategy Formulation
B) Decision oriented
C) Strategic management
D) Strategy Evaluation
  • 15. Costa Cruises focuses on eco-friendly ships to attract green travelers
A) Strategy implementation
B) Strategy Evaluation and Control
C) Growth analysis
D) Strategy Formulation
  • 16. Executes plans through resources management
A) Strategy Implementation
B) Strategic management
C) Long term-oriented
D) Evaluation and control
  • 17. Hyatt launches a global loyalty program to retain high-value customers
A) Strategy Evaluation
B) Strategy Implementation
C) Environmental analysis
  • 18. Monitors progress and adapts strategies
A) Strategy Evaluation and Control
B) Environmental Analysis
C) Strategy formulation
D) Decision oriented
  • 19. Booking.com tracks customer feedback to adjust marketing strategies.
A) Risk and uncertainties
B) Strategic management
C) Strategy Implementation
D) Strategy Evaluation and Control
  • 20. Disney Parks' strategy focuses on immersive experiences for families worldwide.
A) Provides clear organizational direction
B) Enhances operational efficiency
C) Helps manage risks and uncertainties
D) Supports sustainable growth
  • 21. TripAdvisor analyzes travel reviews to optimize services.
A) Helps manage risks and uncertainties
B) Enhances operational efficiency
C) Supports sustainable growth
D) Improves decision-making
  • 22. Intercontinental Hotels automates room bankings to secure operational costs
A) Enhances operational efficiency
B) Improves decision-making
C) Provides clear organizational direction
D) Supports sustainable growth
  • 23. Royal Caribbean prepares crisis management strategies for pandemics or storms
A) Enhances operational efficiency
B) Helps manage risks and uncertainties
C) Provides clear organizational direction
D) Improves decision-making
  • 24. Six Senses Resorts invests in iccal communities to maintain Iong-term tourism appes
A) Helps manage risks and uncertainties
B) Enhances operational efficiency
C) Supports sustainable growth
D) Improves decision-making
  • 25. explains the organization's purpose, core values, and primary objectives.

    It answers: "Why does this organization exist?"
A) Mission
B) Vision
  • 26. Marriott International: "To enhance the
    lives of our customers by creating
    unforgettable experiences wherever they stay.
A) Mission
B) Vision
  • 27. describes the organization's long-term aspirations and goals.

    It answers: "Where does the organization want to
    go in the future?"
A) Vision
B) Mission
  • 28. Airbnb: "To create a world where anyone
    can belong anywhere."
A) Vision
B) Mission
  • 29. Application: Shapes strategic decisions, expansion plans, and brand positioning.
A) Vision
B) Mission
  • 30. Application: Guides service quality, customer experience, and employee training
A) Vision
B) Mission
  • 31. Mission & vision define objectives and guide competitive positioning.
A) Decision Making
B) Strategy Formulation
C) Evaluation and Control
  • 32. Marriott's mission drives personalized loyalty programs and premium services
A) Strategy Formulation
B) Evaluation and Control
C) Decision Making
  • 33. All managerial decisions are measured against the mission & vision.
A) Evaluation and Control
B) Strategy Formulation
C) Decision making
  • 34. Airbnb's expansion into luxury homes aligns with its vision to "belong anywhere
A) Evaluation and Control
B) Decision Making
C) Strategy Formulation
  • 35. Progress is monitored to see if strategic goals reflect the mission & vision.
A) Evaluation and Control
B) Strategy Formulation
C) Decision Making
  • 36. Six Senses Resorts evaluates sustainability efforts to stay true to their eco-tourism vision
A) Decision Making
B) Evaluation and Control
C) Strategy Formulation:
  • 37. Strategic management is important in tourism and hospitality because it:
A) Eliminates competition
B) Focuses only on marketing
C) Reduces employee responsibilities
D) Helps organizations adapt to change, allocate resources effectively
  • 38. An eco-friendly hotel notices increased competition and changing tourist preferences.
    What should management do first?
A) Increase room rates
B) Conduct environmental analysis to identify opportunities and threats
C) Ignore market changes
D) Immediately reduce staff
  • 39. What is the main goal of strategic management in tourism and hospitality?
A) Hiring more employees
B) Expanding to any market
C) Achieving sustainable competitive advantage
D) Maximizing short-term profits
  • 40. A hotel offering zero-waste dining, renewable energy use, and eco-tours is applying which strategy?
A) Differentiation strategy
B) Random growth strategy
C) Market exit strategy
D) Cost leadership strategy
  • 41. Soneva Fushi (Maldives) is known for luxury combined with sustainability. Which strategy best supports its eco-friendly positioning?
A) Cost reduction by limiting services
B) Mass marketing to all tourists
C) Differentiation through sustainable practices and unique guest experiences
D) Ignoring environmental concerns
  • 42. Mashpi Lodge (Ecuador) focuses on biodiversity conservation and eco-tourism. What should management do to strengthen its strategy?
A) Focus only on luxury amenities
B) Align environmental analysis, strategy formulation, implementation, and evaluation with sustainability goals
C) Differentiation through sustainable practices and unique guest experiences
D) Remove eco-tourism activities
  • 43. Strategy formulation is best described as:
A) Developing long-term plans and goals to guide the organization
B) Identifying internal strengths and weaknesses and external opportunities and threats
C) Evaluating employee attendance
D) Measuring performance, reviewing results, and making necessary adjustments
  • 44. An eco-friendly hotel's use of renewable energy and sustainable design is an example of:
A) A weakness due to high investment cost
B) An external opportunity
C) A strength that differentiates the hotel from competitors
D) A threat caused by environmental regulations
  • 45. Environmental analysis in tourism and hospitality refers to:
A) Identifying internal strengths and weaknesses and external opportunities and threats
B) Studying only weather conditions
C) Calculating financial statements
D) Developing long-term plans and goals to guide the organization
  • 46. Strategic management is long-term oriented because it focuses on:
A) Sustainable growth
B) Seasonal promotions
C) Daily operations
D) Immediate profits
  • 47. Accor Hotels investing in sustainable resorts shows which nature of strategic management?
A) Sales promotion
B) Short-term planning
C) Budget control
D) Long-term orientation
  • 48. Marriott International adjusting its programs based on traveler demand is an example of:
A) Marketing only
B) Human resource planning
C) Cost reduction strategy
D) Strategic management adapting to change
  • 49. New businesses can enter, but investment and regulations may limit entry.
A) Threat of Substitutes
B) Bargaining Power of Suppliers
C) Threat of New Entrants
D) Bargaining Power of Customers
  • 50. Weaknesses: Resource Limitations
    Limited modernization in some operations
A) False
B) True
C) Maybe
D) Sometimes
  • 51. Competition is intense among hotels, resorts, airlines, travel agencies, and tour operators.

    Examples
    Many hotels compete on price, service quality, and location.
A) Competitive Rivalry
B) Bargaining Power of Suppliers
C) Bargaining Power of Customers
D) Threat of New Entrants
  • 52. Strengths: Operational Capabilities Continuous staff training programs
A) True
B) Sometimes
C) Maybe
D) False
  • 53. Tourists have many choices and can easily switch providers.

    Examples
    Travelers compare prices online.
A) Threat of Substitutes
B) Competitive Rivalry
C) Bargaining Power of Suppliers
D) Bargaining Power of Customers
  • 54. Travelers can choose alternatives to traditional services.

    Examples
    Vacation rentals instead of hotels.
A) Bargaining Power of Customers
B) Threat of Substitutes
C) Competitive Rivalry
D) Threat of New Entrants
  • 55. Suppliers provide food, utilities, technology, transport services, and labor.

    Examples
    Hotels depend on food and beverage suppliers
A) Threat of Substitutes
B) Bargaining Power of Customers
C) Competitive Rivalry
D) Bargaining Power of Suppliers
  • 56. It evaluates organizational performance
A) KPI'S
B) SWOT
C) PESTEL
D) Internal factors
  • 57. Strengths: Human Resources : lead to Strong teamwork and coordinators
A) Maybe
B) False
C) True
D) Sometimes
  • 58. Weaknesses: Operational Challenges Slow and fast response during peak periods
A) True
B) Sometimes
C) Maybe
D) False
  • 59. A resort offers exclusive cultural experiences that competitors do not provide. This shows:
A) Retrenchment
B) Cost cutting
C) Price war
D) Differentiation
  • 60. A tourism company builds strong customer loyalty through excellent service and trust. This reflects:
A) Strong brand reputation
B) Weak positioning
C) Random marketing
D) High expenses
  • 61. The concept of Value Chain Analysis was introduced by:
A) Adam Smith
B) Philip Kotler
C) Henry Fayol
D) Michael Porter
  • 62. A company improves its online booking system to make reservations faster and easier for customers. This improves:
A) Staff uniforms
B) Competitive advantage
C) Tax payments
D) Office decoration
  • 63. Strong brand reputation means:
A) High employee turnover
B) Expensive advertisements only
C) Strict company rules
D) Positive image and customer trust
  • 64. Cost leadership means:
A) Offering unique products or services valued by customers
B) Focusing only on marketing
C) Offering luxury services only
D) Producing goods or services at a lower cost than competitors
  • 65. Improving response time to customer inquiries increases satisfaction and helps the firm:
A) Increase complaints
B) Lose market share
C) Reduce service quality
D) Gain competitive advantage
  • 66. Core competencies refer to:

    C. Government regulations
    D. Seasonal promotions
A) Using new methods, systems, or tools to improve performance
B) Targeting a specific market segment effectively
C) Unique skills, knowledge, or capabilities of the organization
D) Basic office equipment
  • 67. A hotel installs energy-saving equipment and reduces utility expenses to offer lower room rates. This is an example of:
A) Downsizing
B) Differentiation
C) Focus strategy
D) Cost leadership
  • 68. A travel agency targets only senior citizens with customized tour packages. This strategy is:
A) Diversification
B) Cost leadership
C) Focus strategy
D) Mass marketing
  • 69. the process of formulating, implementing, and evaluating strategies to achieve long-term organizational goals and sustainable competitive advantage.
A) Marketing decision
B) Strategic Management
C) Competitive advantage
D) Formulating evaluation
  • 70. A hotel analyzing competitors and guest preferences to launch eco-friendly accommodations that attract more customers
A) Resource allocation
B) Strategy Implementation
C) Competitive advantage
D) Strategic management
  • 71. Helps organizations adapt to changing market conditions.
A) No
B) Yes
C) Strategic management
D) Maybe
  • 72. Ensures efficient resource allocation.
A) Strategic management
B) Internal analysis
C) Yes
D) No
  • 73. Supports long-term growth and profitability
A) External analysis
B) Maybe
C) Strategic management
  • 74. Enhances customer satisfaction and loyalty.
A) Collaboration challenge
B) Strategic management
C) Analysis
  • 75. A theme park using guest feedback to design new rides and services that increase repeat visits.
A) Strategic management
B) Strategic factors
C) Internal strategy
  • 76. understanding market trends, competitors, and regulations.
A) Strategy Formulation
B) Strategy Evaluation
C) Environmental Analysis
D) Strategy Implementation
  • 77. defining vision, mission, and strategic objectives.
A) Strategy Implementation
B) Strategy Evaluation
C) Strategy Formulation
D) Environmental Analysis
  • 78. allocating resources and executing plans.
A) Strategy Implementation
B) Strategy Formulation
C) Environmental Analysis
D) Strategy Evaluation
  • 79. measuring performance and making adjustments.
A) Strategy Formulation
B) Environmental Analysis
C) Strategy Implementation
D) Strategy Evaluation
  • 80. Identifying internal strengths & weaknesses and external opportunities & threats
    (SWOT analysis)
A) STRATEGY IMPLEMENTATION
B) STRATEGY IMPLEMENTATION
C) ENVIRONMENTAL ANALYSIS
D) STRATEGY EVALUATION
  • 81. Experienced tour guides
A) Opportunities
B) Weakness
C) Strength
D) Threat
  • 82. Limited online presence
A) Strength
B) Weakness
C) Threat
D) Opportunities
  • 83. Rising eco-tourism trend
A) Opportunity
B) Weakness
C) Strength
D) Threat
  • 84. Competitors offering lower prices
A) Strength
B) Weakness
C) Opportunity
D) Threat
  • 85. Understanding market trends, customer behavior, competition, and regulations.

    Example: A hotel identifies that international tourists now prefer eco-friendly accommodations. By analyzing this trend, it can develop green initiatives to attract more guests.
A) Strategy Formulation
B) Environmental Analysis
C) Strategy Implementation
D) Evaluation and Control
  • 86. Executing the strategies through operational plans, resource allocation, and employee engagement

    Example: A resort launching a wellness program invests in staff training, spa equipment, and marketing campaigns to implement its new health-focused strategy.
A) Evaluation and Control
B) Strategy Implementation
C) Evaluation and Control
D) Strategy Formulation
  • 87. Developing long-term plans based on the company's strengths, weaknesses, opportunities, and threats (SWOT).

    Example: A tour operator with strong partnerships with local hotels may create premium packages targeting luxury travelers, leveraging its strengths.
A) Strategy Implementation
B) Environmental Analysis
C) Strategy Formulation
D) Evaluation and Control
  • 88. Monitoring results, measuring performance, and making adjustments to strategies when necessary.

    Example: A restaurant notices that its social media campaign increased bookings by 20%, but customer satisfaction dropped. Management then adjusts the campaign and staff training to improve service quality.
A) Environmental Analysis
B) Strategy Implementation
C) Evaluation and Control
D) Strategy Formulation
  • 89. helps tourism and hospitality businesses adapt to changing market conditions, maximize profitability, and provide memorable customer experiences. Without strategy, businesses risk becoming outdated or losing market share to competitors.
A) Environmental analysis
B) Business evaluation
C) Strategic management
  • 90. guides decision-making in tourism and hospitality.

    It involves analysis, planning, execution, and evaluation.

    Helps organizations gain competitive advantage and sustain growth.

    Real-world applications include hotels, resorts, airlines, and tour operators
A) Strategic management
B) Environmental factors
C) Strategic factors
D) Business evaluation
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