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STRATH PRELIM
Contributed by: Banog
  • 1. dynamic, competitive industries that face constant changes in customer preferences, technology, and global trends.
A) hospitality
B) Strategic management
C) Tourism
D) Tourism and hospitality
  • 2. allows organizations to plan for long-term growth, manage risks, and improve service quality.
A) Decision Oriented
B) Strategic management
C) Business Idea
D) Strategy formulation
  • 3. Marriott International adjusts its global marketing and loyalty programs based on changing traveler demands.
A) Organizational direction
B) Strategic Management
C) Strategy Evaluation
D) Dynamic
  • 4. Focuses on sustainable growth.
A) Long-term oriented
B) Decision oriented
C) Dynamic
D) Integrated
  • 5. Accor Hotels invests in sustainable resorts in Asia to capture eco-conscious tourists
A) Long-term oriented
B) Integrated
C) Decision Oriented
D) Dynamic
  • 6. Adapts to changes in the market, customer behavior, and technology.
A) Dynamic
B) Strategy Evaluation
C) Integrated
D) Strategy formulation
  • 7. Expedia integrates AI to personalize travel recommendations.
A) Long term-oriented
B) Integrated
C) Decision-oriented
D) Dynamic
  • 8. Involves all levels of management
A) Strategy Formulation
B) Environmental analysis
C) Strategy Evaluation
D) Integrated
  • 9. Taj Hotels trains employees to deliver a consistent customer experience
A) Dynamic
B) Long term-oriented
C) Integrated
D) Decision oriented
  • 10. Supports informed decision-making.
A) Long term-oriented
B) Decision oriented
C) Integrated
D) Dynamic
  • 11. Carnival Cruise Lines uses strategic planning to launch routes that maximize occupancy and revenue.
A) Decision oriented
B) Strategic management
C) Sustainable development
D) Sustainable growth
  • 12. SWOT (Strengths, Weaknesses. Opportunities, Threats), PESTLE
A) Strategy Evaluation
B) Growth analysis
C) Strategy formulation
D) Environmental Analysis
  • 13. Hilton conduct market research to enter emerging tourist destinations.
A) Environmental analysis
B) Decision making
C) Organizational direction
D) Strategy Evaluation
  • 14. Develops plans to achieve competitive advantage
A) Strategy Evaluation
B) Decision oriented
C) Strategy Formulation
D) Strategic management
  • 15. Costa Cruises focuses on eco-friendly ships to attract green travelers
A) Strategy Formulation
B) Strategy Evaluation and Control
C) Strategy implementation
D) Growth analysis
  • 16. Executes plans through resources management
A) Strategy Implementation
B) Evaluation and control
C) Strategic management
D) Long term-oriented
  • 17. Hyatt launches a global loyalty program to retain high-value customers
A) Strategy Evaluation
B) Strategy Implementation
C) Environmental analysis
  • 18. Monitors progress and adapts strategies
A) Decision oriented
B) Environmental Analysis
C) Strategy formulation
D) Strategy Evaluation and Control
  • 19. Booking.com tracks customer feedback to adjust marketing strategies.
A) Strategy Implementation
B) Risk and uncertainties
C) Strategic management
D) Strategy Evaluation and Control
  • 20. Disney Parks' strategy focuses on immersive experiences for families worldwide.
A) Provides clear organizational direction
B) Supports sustainable growth
C) Enhances operational efficiency
D) Helps manage risks and uncertainties
  • 21. TripAdvisor analyzes travel reviews to optimize services.
A) Improves decision-making
B) Helps manage risks and uncertainties
C) Enhances operational efficiency
D) Supports sustainable growth
  • 22. Intercontinental Hotels automates room bankings to secure operational costs
A) Improves decision-making
B) Enhances operational efficiency
C) Supports sustainable growth
D) Provides clear organizational direction
  • 23. Royal Caribbean prepares crisis management strategies for pandemics or storms
A) Provides clear organizational direction
B) Improves decision-making
C) Helps manage risks and uncertainties
D) Enhances operational efficiency
  • 24. Six Senses Resorts invests in iccal communities to maintain Iong-term tourism appes
A) Supports sustainable growth
B) Helps manage risks and uncertainties
C) Enhances operational efficiency
D) Improves decision-making
  • 25. explains the organization's purpose, core values, and primary objectives.

    It answers: "Why does this organization exist?"
A) Mission
B) Vision
  • 26. Marriott International: "To enhance the
    lives of our customers by creating
    unforgettable experiences wherever they stay.
A) Mission
B) Vision
  • 27. describes the organization's long-term aspirations and goals.

    It answers: "Where does the organization want to
    go in the future?"
A) Mission
B) Vision
  • 28. Airbnb: "To create a world where anyone
    can belong anywhere."
A) Vision
B) Mission
  • 29. Application: Shapes strategic decisions, expansion plans, and brand positioning.
A) Mission
B) Vision
  • 30. Application: Guides service quality, customer experience, and employee training
A) Mission
B) Vision
  • 31. Mission & vision define objectives and guide competitive positioning.
A) Decision Making
B) Strategy Formulation
C) Evaluation and Control
  • 32. Marriott's mission drives personalized loyalty programs and premium services
A) Evaluation and Control
B) Decision Making
C) Strategy Formulation
  • 33. All managerial decisions are measured against the mission & vision.
A) Decision making
B) Strategy Formulation
C) Evaluation and Control
  • 34. Airbnb's expansion into luxury homes aligns with its vision to "belong anywhere
A) Decision Making
B) Evaluation and Control
C) Strategy Formulation
  • 35. Progress is monitored to see if strategic goals reflect the mission & vision.
A) Evaluation and Control
B) Strategy Formulation
C) Decision Making
  • 36. Six Senses Resorts evaluates sustainability efforts to stay true to their eco-tourism vision
A) Decision Making
B) Evaluation and Control
C) Strategy Formulation:
  • 37. Strategic management is important in tourism and hospitality because it:
A) Eliminates competition
B) Focuses only on marketing
C) Helps organizations adapt to change, allocate resources effectively
D) Reduces employee responsibilities
  • 38. An eco-friendly hotel notices increased competition and changing tourist preferences.
    What should management do first?
A) Immediately reduce staff
B) Conduct environmental analysis to identify opportunities and threats
C) Increase room rates
D) Ignore market changes
  • 39. What is the main goal of strategic management in tourism and hospitality?
A) Achieving sustainable competitive advantage
B) Expanding to any market
C) Hiring more employees
D) Maximizing short-term profits
  • 40. A hotel offering zero-waste dining, renewable energy use, and eco-tours is applying which strategy?
A) Random growth strategy
B) Market exit strategy
C) Cost leadership strategy
D) Differentiation strategy
  • 41. Soneva Fushi (Maldives) is known for luxury combined with sustainability. Which strategy best supports its eco-friendly positioning?
A) Differentiation through sustainable practices and unique guest experiences
B) Mass marketing to all tourists
C) Ignoring environmental concerns
D) Cost reduction by limiting services
  • 42. Mashpi Lodge (Ecuador) focuses on biodiversity conservation and eco-tourism. What should management do to strengthen its strategy?
A) Focus only on luxury amenities
B) Differentiation through sustainable practices and unique guest experiences
C) Remove eco-tourism activities
D) Align environmental analysis, strategy formulation, implementation, and evaluation with sustainability goals
  • 43. Strategy formulation is best described as:
A) Identifying internal strengths and weaknesses and external opportunities and threats
B) Measuring performance, reviewing results, and making necessary adjustments
C) Developing long-term plans and goals to guide the organization
D) Evaluating employee attendance
  • 44. An eco-friendly hotel's use of renewable energy and sustainable design is an example of:
A) A strength that differentiates the hotel from competitors
B) A weakness due to high investment cost
C) An external opportunity
D) A threat caused by environmental regulations
  • 45. Environmental analysis in tourism and hospitality refers to:
A) Developing long-term plans and goals to guide the organization
B) Calculating financial statements
C) Studying only weather conditions
D) Identifying internal strengths and weaknesses and external opportunities and threats
  • 46. Strategic management is long-term oriented because it focuses on:
A) Daily operations
B) Sustainable growth
C) Seasonal promotions
D) Immediate profits
  • 47. Accor Hotels investing in sustainable resorts shows which nature of strategic management?
A) Short-term planning
B) Budget control
C) Sales promotion
D) Long-term orientation
  • 48. Marriott International adjusting its programs based on traveler demand is an example of:
A) Cost reduction strategy
B) Marketing only
C) Strategic management adapting to change
D) Human resource planning
  • 49. New businesses can enter, but investment and regulations may limit entry.
A) Bargaining Power of Customers
B) Bargaining Power of Suppliers
C) Threat of Substitutes
D) Threat of New Entrants
  • 50. Weaknesses: Resource Limitations
    Limited modernization in some operations
A) Maybe
B) False
C) Sometimes
D) True
  • 51. Competition is intense among hotels, resorts, airlines, travel agencies, and tour operators.

    Examples
    Many hotels compete on price, service quality, and location.
A) Competitive Rivalry
B) Threat of New Entrants
C) Bargaining Power of Suppliers
D) Bargaining Power of Customers
  • 52. Strengths: Operational Capabilities Continuous staff training programs
A) True
B) Sometimes
C) Maybe
D) False
  • 53. Tourists have many choices and can easily switch providers.

    Examples
    Travelers compare prices online.
A) Competitive Rivalry
B) Bargaining Power of Suppliers
C) Threat of Substitutes
D) Bargaining Power of Customers
  • 54. Travelers can choose alternatives to traditional services.

    Examples
    Vacation rentals instead of hotels.
A) Threat of Substitutes
B) Bargaining Power of Customers
C) Threat of New Entrants
D) Competitive Rivalry
  • 55. Suppliers provide food, utilities, technology, transport services, and labor.

    Examples
    Hotels depend on food and beverage suppliers
A) Bargaining Power of Customers
B) Competitive Rivalry
C) Bargaining Power of Suppliers
D) Threat of Substitutes
  • 56. It evaluates organizational performance
A) KPI'S
B) Internal factors
C) PESTEL
D) SWOT
  • 57. Strengths: Human Resources : lead to Strong teamwork and coordinators
A) False
B) Maybe
C) Sometimes
D) True
  • 58. Weaknesses: Operational Challenges Slow and fast response during peak periods
A) True
B) False
C) Sometimes
D) Maybe
  • 59. A resort offers exclusive cultural experiences that competitors do not provide. This shows:
A) Price war
B) Differentiation
C) Cost cutting
D) Retrenchment
  • 60. A tourism company builds strong customer loyalty through excellent service and trust. This reflects:
A) Weak positioning
B) Random marketing
C) High expenses
D) Strong brand reputation
  • 61. The concept of Value Chain Analysis was introduced by:
A) Henry Fayol
B) Michael Porter
C) Philip Kotler
D) Adam Smith
  • 62. A company improves its online booking system to make reservations faster and easier for customers. This improves:
A) Office decoration
B) Staff uniforms
C) Tax payments
D) Competitive advantage
  • 63. Strong brand reputation means:
A) Positive image and customer trust
B) High employee turnover
C) Expensive advertisements only
D) Strict company rules
  • 64. Cost leadership means:
A) Producing goods or services at a lower cost than competitors
B) Focusing only on marketing
C) Offering unique products or services valued by customers
D) Offering luxury services only
  • 65. Improving response time to customer inquiries increases satisfaction and helps the firm:
A) Reduce service quality
B) Lose market share
C) Increase complaints
D) Gain competitive advantage
  • 66. Core competencies refer to:

    C. Government regulations
    D. Seasonal promotions
A) Unique skills, knowledge, or capabilities of the organization
B) Using new methods, systems, or tools to improve performance
C) Targeting a specific market segment effectively
D) Basic office equipment
  • 67. A hotel installs energy-saving equipment and reduces utility expenses to offer lower room rates. This is an example of:
A) Cost leadership
B) Downsizing
C) Differentiation
D) Focus strategy
  • 68. A travel agency targets only senior citizens with customized tour packages. This strategy is:
A) Mass marketing
B) Diversification
C) Focus strategy
D) Cost leadership
  • 69. the process of formulating, implementing, and evaluating strategies to achieve long-term organizational goals and sustainable competitive advantage.
A) Formulating evaluation
B) Marketing decision
C) Competitive advantage
D) Strategic Management
  • 70. A hotel analyzing competitors and guest preferences to launch eco-friendly accommodations that attract more customers
A) Strategic management
B) Competitive advantage
C) Resource allocation
D) Strategy Implementation
  • 71. Helps organizations adapt to changing market conditions.
A) Strategic management
B) Maybe
C) No
D) Yes
  • 72. Ensures efficient resource allocation.
A) Strategic management
B) No
C) Internal analysis
D) Yes
  • 73. Supports long-term growth and profitability
A) Strategic management
B) External analysis
C) Maybe
  • 74. Enhances customer satisfaction and loyalty.
A) Analysis
B) Collaboration challenge
C) Strategic management
  • 75. A theme park using guest feedback to design new rides and services that increase repeat visits.
A) Strategic management
B) Strategic factors
C) Internal strategy
  • 76. understanding market trends, competitors, and regulations.
A) Strategy Evaluation
B) Environmental Analysis
C) Strategy Formulation
D) Strategy Implementation
  • 77. defining vision, mission, and strategic objectives.
A) Strategy Evaluation
B) Strategy Formulation
C) Environmental Analysis
D) Strategy Implementation
  • 78. allocating resources and executing plans.
A) Strategy Evaluation
B) Environmental Analysis
C) Strategy Formulation
D) Strategy Implementation
  • 79. measuring performance and making adjustments.
A) Environmental Analysis
B) Strategy Implementation
C) Strategy Formulation
D) Strategy Evaluation
  • 80. Identifying internal strengths & weaknesses and external opportunities & threats
    (SWOT analysis)
A) STRATEGY IMPLEMENTATION
B) STRATEGY IMPLEMENTATION
C) ENVIRONMENTAL ANALYSIS
D) STRATEGY EVALUATION
  • 81. Experienced tour guides
A) Strength
B) Opportunities
C) Weakness
D) Threat
  • 82. Limited online presence
A) Weakness
B) Opportunities
C) Threat
D) Strength
  • 83. Rising eco-tourism trend
A) Opportunity
B) Strength
C) Weakness
D) Threat
  • 84. Competitors offering lower prices
A) Opportunity
B) Strength
C) Threat
D) Weakness
  • 85. Understanding market trends, customer behavior, competition, and regulations.

    Example: A hotel identifies that international tourists now prefer eco-friendly accommodations. By analyzing this trend, it can develop green initiatives to attract more guests.
A) Evaluation and Control
B) Environmental Analysis
C) Strategy Implementation
D) Strategy Formulation
  • 86. Executing the strategies through operational plans, resource allocation, and employee engagement

    Example: A resort launching a wellness program invests in staff training, spa equipment, and marketing campaigns to implement its new health-focused strategy.
A) Evaluation and Control
B) Strategy Formulation
C) Strategy Implementation
D) Evaluation and Control
  • 87. Developing long-term plans based on the company's strengths, weaknesses, opportunities, and threats (SWOT).

    Example: A tour operator with strong partnerships with local hotels may create premium packages targeting luxury travelers, leveraging its strengths.
A) Evaluation and Control
B) Strategy Implementation
C) Strategy Formulation
D) Environmental Analysis
  • 88. Monitoring results, measuring performance, and making adjustments to strategies when necessary.

    Example: A restaurant notices that its social media campaign increased bookings by 20%, but customer satisfaction dropped. Management then adjusts the campaign and staff training to improve service quality.
A) Evaluation and Control
B) Environmental Analysis
C) Strategy Formulation
D) Strategy Implementation
  • 89. helps tourism and hospitality businesses adapt to changing market conditions, maximize profitability, and provide memorable customer experiences. Without strategy, businesses risk becoming outdated or losing market share to competitors.
A) Strategic management
B) Business evaluation
C) Environmental analysis
  • 90. guides decision-making in tourism and hospitality.

    It involves analysis, planning, execution, and evaluation.

    Helps organizations gain competitive advantage and sustain growth.

    Real-world applications include hotels, resorts, airlines, and tour operators
A) Business evaluation
B) Strategic management
C) Environmental factors
D) Strategic factors
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