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STRATH PRELIM - Quiz
Contributed by: Banog
  • 1. dynamic, competitive industries that face constant changes in customer preferences, technology, and global trends.
A) hospitality
B) Strategic management
C) Tourism and hospitality
D) Tourism
  • 2. allows organizations to plan for long-term growth, manage risks, and improve service quality.
A) Strategy formulation
B) Decision Oriented
C) Business Idea
D) Strategic management
  • 3. Marriott International adjusts its global marketing and loyalty programs based on changing traveler demands.
A) Dynamic
B) Organizational direction
C) Strategy Evaluation
D) Strategic Management
  • 4. Focuses on sustainable growth.
A) Dynamic
B) Long-term oriented
C) Decision oriented
D) Integrated
  • 5. Accor Hotels invests in sustainable resorts in Asia to capture eco-conscious tourists
A) Long-term oriented
B) Dynamic
C) Decision Oriented
D) Integrated
  • 6. Adapts to changes in the market, customer behavior, and technology.
A) Integrated
B) Strategy Evaluation
C) Strategy formulation
D) Dynamic
  • 7. Expedia integrates AI to personalize travel recommendations.
A) Integrated
B) Long term-oriented
C) Decision-oriented
D) Dynamic
  • 8. Involves all levels of management
A) Integrated
B) Strategy Evaluation
C) Environmental analysis
D) Strategy Formulation
  • 9. Taj Hotels trains employees to deliver a consistent customer experience
A) Long term-oriented
B) Integrated
C) Dynamic
D) Decision oriented
  • 10. Supports informed decision-making.
A) Integrated
B) Long term-oriented
C) Decision oriented
D) Dynamic
  • 11. Carnival Cruise Lines uses strategic planning to launch routes that maximize occupancy and revenue.
A) Sustainable development
B) Sustainable growth
C) Strategic management
D) Decision oriented
  • 12. SWOT (Strengths, Weaknesses. Opportunities, Threats), PESTLE
A) Environmental Analysis
B) Growth analysis
C) Strategy formulation
D) Strategy Evaluation
  • 13. Hilton conduct market research to enter emerging tourist destinations.
A) Strategy Evaluation
B) Environmental analysis
C) Decision making
D) Organizational direction
  • 14. Develops plans to achieve competitive advantage
A) Decision oriented
B) Strategic management
C) Strategy Evaluation
D) Strategy Formulation
  • 15. Costa Cruises focuses on eco-friendly ships to attract green travelers
A) Strategy Formulation
B) Strategy Evaluation and Control
C) Strategy implementation
D) Growth analysis
  • 16. Executes plans through resources management
A) Strategic management
B) Evaluation and control
C) Strategy Implementation
D) Long term-oriented
  • 17. Hyatt launches a global loyalty program to retain high-value customers
A) Strategy Evaluation
B) Strategy Implementation
C) Environmental analysis
  • 18. Monitors progress and adapts strategies
A) Decision oriented
B) Environmental Analysis
C) Strategy Evaluation and Control
D) Strategy formulation
  • 19. Booking.com tracks customer feedback to adjust marketing strategies.
A) Strategy Evaluation and Control
B) Strategy Implementation
C) Risk and uncertainties
D) Strategic management
  • 20. Disney Parks' strategy focuses on immersive experiences for families worldwide.
A) Enhances operational efficiency
B) Helps manage risks and uncertainties
C) Provides clear organizational direction
D) Supports sustainable growth
  • 21. TripAdvisor analyzes travel reviews to optimize services.
A) Enhances operational efficiency
B) Improves decision-making
C) Helps manage risks and uncertainties
D) Supports sustainable growth
  • 22. Intercontinental Hotels automates room bankings to secure operational costs
A) Enhances operational efficiency
B) Improves decision-making
C) Provides clear organizational direction
D) Supports sustainable growth
  • 23. Royal Caribbean prepares crisis management strategies for pandemics or storms
A) Enhances operational efficiency
B) Provides clear organizational direction
C) Improves decision-making
D) Helps manage risks and uncertainties
  • 24. Six Senses Resorts invests in iccal communities to maintain Iong-term tourism appes
A) Helps manage risks and uncertainties
B) Supports sustainable growth
C) Improves decision-making
D) Enhances operational efficiency
  • 25. explains the organization's purpose, core values, and primary objectives.

    It answers: "Why does this organization exist?"
A) Vision
B) Mission
  • 26. Marriott International: "To enhance the
    lives of our customers by creating
    unforgettable experiences wherever they stay.
A) Mission
B) Vision
  • 27. describes the organization's long-term aspirations and goals.

    It answers: "Where does the organization want to
    go in the future?"
A) Vision
B) Mission
  • 28. Airbnb: "To create a world where anyone
    can belong anywhere."
A) Vision
B) Mission
  • 29. Application: Shapes strategic decisions, expansion plans, and brand positioning.
A) Vision
B) Mission
  • 30. Application: Guides service quality, customer experience, and employee training
A) Vision
B) Mission
  • 31. Mission & vision define objectives and guide competitive positioning.
A) Evaluation and Control
B) Decision Making
C) Strategy Formulation
  • 32. Marriott's mission drives personalized loyalty programs and premium services
A) Evaluation and Control
B) Decision Making
C) Strategy Formulation
  • 33. All managerial decisions are measured against the mission & vision.
A) Strategy Formulation
B) Evaluation and Control
C) Decision making
  • 34. Airbnb's expansion into luxury homes aligns with its vision to "belong anywhere
A) Decision Making
B) Evaluation and Control
C) Strategy Formulation
  • 35. Progress is monitored to see if strategic goals reflect the mission & vision.
A) Strategy Formulation
B) Evaluation and Control
C) Decision Making
  • 36. Six Senses Resorts evaluates sustainability efforts to stay true to their eco-tourism vision
A) Decision Making
B) Strategy Formulation:
C) Evaluation and Control
  • 37. Strategic management is important in tourism and hospitality because it:
A) Eliminates competition
B) Helps organizations adapt to change, allocate resources effectively
C) Focuses only on marketing
D) Reduces employee responsibilities
  • 38. An eco-friendly hotel notices increased competition and changing tourist preferences.
    What should management do first?
A) Conduct environmental analysis to identify opportunities and threats
B) Increase room rates
C) Ignore market changes
D) Immediately reduce staff
  • 39. What is the main goal of strategic management in tourism and hospitality?
A) Maximizing short-term profits
B) Hiring more employees
C) Expanding to any market
D) Achieving sustainable competitive advantage
  • 40. A hotel offering zero-waste dining, renewable energy use, and eco-tours is applying which strategy?
A) Random growth strategy
B) Market exit strategy
C) Differentiation strategy
D) Cost leadership strategy
  • 41. Soneva Fushi (Maldives) is known for luxury combined with sustainability. Which strategy best supports its eco-friendly positioning?
A) Differentiation through sustainable practices and unique guest experiences
B) Cost reduction by limiting services
C) Mass marketing to all tourists
D) Ignoring environmental concerns
  • 42. Mashpi Lodge (Ecuador) focuses on biodiversity conservation and eco-tourism. What should management do to strengthen its strategy?
A) Focus only on luxury amenities
B) Remove eco-tourism activities
C) Align environmental analysis, strategy formulation, implementation, and evaluation with sustainability goals
D) Differentiation through sustainable practices and unique guest experiences
  • 43. Strategy formulation is best described as:
A) Measuring performance, reviewing results, and making necessary adjustments
B) Evaluating employee attendance
C) Developing long-term plans and goals to guide the organization
D) Identifying internal strengths and weaknesses and external opportunities and threats
  • 44. An eco-friendly hotel's use of renewable energy and sustainable design is an example of:
A) A threat caused by environmental regulations
B) A weakness due to high investment cost
C) A strength that differentiates the hotel from competitors
D) An external opportunity
  • 45. Environmental analysis in tourism and hospitality refers to:
A) Developing long-term plans and goals to guide the organization
B) Calculating financial statements
C) Studying only weather conditions
D) Identifying internal strengths and weaknesses and external opportunities and threats
  • 46. Strategic management is long-term oriented because it focuses on:
A) Daily operations
B) Sustainable growth
C) Seasonal promotions
D) Immediate profits
  • 47. Accor Hotels investing in sustainable resorts shows which nature of strategic management?
A) Budget control
B) Sales promotion
C) Long-term orientation
D) Short-term planning
  • 48. Marriott International adjusting its programs based on traveler demand is an example of:
A) Human resource planning
B) Strategic management adapting to change
C) Marketing only
D) Cost reduction strategy
  • 49. New businesses can enter, but investment and regulations may limit entry.
A) Bargaining Power of Customers
B) Bargaining Power of Suppliers
C) Threat of New Entrants
D) Threat of Substitutes
  • 50. Weaknesses: Resource Limitations
    Limited modernization in some operations
A) True
B) Sometimes
C) False
D) Maybe
  • 51. Competition is intense among hotels, resorts, airlines, travel agencies, and tour operators.

    Examples
    Many hotels compete on price, service quality, and location.
A) Competitive Rivalry
B) Bargaining Power of Customers
C) Bargaining Power of Suppliers
D) Threat of New Entrants
  • 52. Strengths: Operational Capabilities Continuous staff training programs
A) Sometimes
B) False
C) True
D) Maybe
  • 53. Tourists have many choices and can easily switch providers.

    Examples
    Travelers compare prices online.
A) Competitive Rivalry
B) Threat of Substitutes
C) Bargaining Power of Customers
D) Bargaining Power of Suppliers
  • 54. Travelers can choose alternatives to traditional services.

    Examples
    Vacation rentals instead of hotels.
A) Threat of Substitutes
B) Bargaining Power of Customers
C) Threat of New Entrants
D) Competitive Rivalry
  • 55. Suppliers provide food, utilities, technology, transport services, and labor.

    Examples
    Hotels depend on food and beverage suppliers
A) Bargaining Power of Customers
B) Threat of Substitutes
C) Competitive Rivalry
D) Bargaining Power of Suppliers
  • 56. It evaluates organizational performance
A) KPI'S
B) PESTEL
C) Internal factors
D) SWOT
  • 57. Strengths: Human Resources : lead to Strong teamwork and coordinators
A) Sometimes
B) Maybe
C) True
D) False
  • 58. Weaknesses: Operational Challenges Slow and fast response during peak periods
A) Maybe
B) False
C) Sometimes
D) True
  • 59. A resort offers exclusive cultural experiences that competitors do not provide. This shows:
A) Differentiation
B) Cost cutting
C) Price war
D) Retrenchment
  • 60. A tourism company builds strong customer loyalty through excellent service and trust. This reflects:
A) Strong brand reputation
B) Random marketing
C) High expenses
D) Weak positioning
  • 61. The concept of Value Chain Analysis was introduced by:
A) Henry Fayol
B) Adam Smith
C) Michael Porter
D) Philip Kotler
  • 62. A company improves its online booking system to make reservations faster and easier for customers. This improves:
A) Tax payments
B) Office decoration
C) Staff uniforms
D) Competitive advantage
  • 63. Strong brand reputation means:
A) Expensive advertisements only
B) Strict company rules
C) High employee turnover
D) Positive image and customer trust
  • 64. Cost leadership means:
A) Focusing only on marketing
B) Offering luxury services only
C) Producing goods or services at a lower cost than competitors
D) Offering unique products or services valued by customers
  • 65. Improving response time to customer inquiries increases satisfaction and helps the firm:
A) Increase complaints
B) Lose market share
C) Reduce service quality
D) Gain competitive advantage
  • 66. Core competencies refer to:

    C. Government regulations
    D. Seasonal promotions
A) Basic office equipment
B) Unique skills, knowledge, or capabilities of the organization
C) Using new methods, systems, or tools to improve performance
D) Targeting a specific market segment effectively
  • 67. A hotel installs energy-saving equipment and reduces utility expenses to offer lower room rates. This is an example of:
A) Differentiation
B) Downsizing
C) Cost leadership
D) Focus strategy
  • 68. A travel agency targets only senior citizens with customized tour packages. This strategy is:
A) Diversification
B) Mass marketing
C) Focus strategy
D) Cost leadership
  • 69. the process of formulating, implementing, and evaluating strategies to achieve long-term organizational goals and sustainable competitive advantage.
A) Marketing decision
B) Formulating evaluation
C) Competitive advantage
D) Strategic Management
  • 70. A hotel analyzing competitors and guest preferences to launch eco-friendly accommodations that attract more customers
A) Resource allocation
B) Strategy Implementation
C) Competitive advantage
D) Strategic management
  • 71. Helps organizations adapt to changing market conditions.
A) Maybe
B) Strategic management
C) Yes
D) No
  • 72. Ensures efficient resource allocation.
A) Internal analysis
B) Yes
C) Strategic management
D) No
  • 73. Supports long-term growth and profitability
A) Strategic management
B) External analysis
C) Maybe
  • 74. Enhances customer satisfaction and loyalty.
A) Analysis
B) Strategic management
C) Collaboration challenge
  • 75. A theme park using guest feedback to design new rides and services that increase repeat visits.
A) Strategic management
B) Strategic factors
C) Internal strategy
  • 76. understanding market trends, competitors, and regulations.
A) Strategy Formulation
B) Strategy Evaluation
C) Strategy Implementation
D) Environmental Analysis
  • 77. defining vision, mission, and strategic objectives.
A) Strategy Evaluation
B) Strategy Formulation
C) Strategy Implementation
D) Environmental Analysis
  • 78. allocating resources and executing plans.
A) Strategy Formulation
B) Strategy Evaluation
C) Environmental Analysis
D) Strategy Implementation
  • 79. measuring performance and making adjustments.
A) Environmental Analysis
B) Strategy Formulation
C) Strategy Evaluation
D) Strategy Implementation
  • 80. Identifying internal strengths & weaknesses and external opportunities & threats
    (SWOT analysis)
A) STRATEGY EVALUATION
B) STRATEGY IMPLEMENTATION
C) ENVIRONMENTAL ANALYSIS
D) STRATEGY IMPLEMENTATION
  • 81. Experienced tour guides
A) Opportunities
B) Threat
C) Weakness
D) Strength
  • 82. Limited online presence
A) Weakness
B) Strength
C) Threat
D) Opportunities
  • 83. Rising eco-tourism trend
A) Weakness
B) Strength
C) Opportunity
D) Threat
  • 84. Competitors offering lower prices
A) Opportunity
B) Threat
C) Strength
D) Weakness
  • 85. Understanding market trends, customer behavior, competition, and regulations.

    Example: A hotel identifies that international tourists now prefer eco-friendly accommodations. By analyzing this trend, it can develop green initiatives to attract more guests.
A) Environmental Analysis
B) Strategy Formulation
C) Evaluation and Control
D) Strategy Implementation
  • 86. Executing the strategies through operational plans, resource allocation, and employee engagement

    Example: A resort launching a wellness program invests in staff training, spa equipment, and marketing campaigns to implement its new health-focused strategy.
A) Evaluation and Control
B) Strategy Formulation
C) Evaluation and Control
D) Strategy Implementation
  • 87. Developing long-term plans based on the company's strengths, weaknesses, opportunities, and threats (SWOT).

    Example: A tour operator with strong partnerships with local hotels may create premium packages targeting luxury travelers, leveraging its strengths.
A) Evaluation and Control
B) Strategy Formulation
C) Environmental Analysis
D) Strategy Implementation
  • 88. Monitoring results, measuring performance, and making adjustments to strategies when necessary.

    Example: A restaurant notices that its social media campaign increased bookings by 20%, but customer satisfaction dropped. Management then adjusts the campaign and staff training to improve service quality.
A) Strategy Formulation
B) Evaluation and Control
C) Environmental Analysis
D) Strategy Implementation
  • 89. helps tourism and hospitality businesses adapt to changing market conditions, maximize profitability, and provide memorable customer experiences. Without strategy, businesses risk becoming outdated or losing market share to competitors.
A) Environmental analysis
B) Strategic management
C) Business evaluation
  • 90. guides decision-making in tourism and hospitality.

    It involves analysis, planning, execution, and evaluation.

    Helps organizations gain competitive advantage and sustain growth.

    Real-world applications include hotels, resorts, airlines, and tour operators
A) Business evaluation
B) Environmental factors
C) Strategic management
D) Strategic factors
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