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STRATH PRELIM
Contributed by: Banog
  • 1. dynamic, competitive industries that face constant changes in customer preferences, technology, and global trends.
A) Tourism
B) Tourism and hospitality
C) Strategic management
D) hospitality
  • 2. allows organizations to plan for long-term growth, manage risks, and improve service quality.
A) Strategic management
B) Business Idea
C) Decision Oriented
D) Strategy formulation
  • 3. Marriott International adjusts its global marketing and loyalty programs based on changing traveler demands.
A) Dynamic
B) Strategic Management
C) Strategy Evaluation
D) Organizational direction
  • 4. Focuses on sustainable growth.
A) Long-term oriented
B) Integrated
C) Dynamic
D) Decision oriented
  • 5. Accor Hotels invests in sustainable resorts in Asia to capture eco-conscious tourists
A) Dynamic
B) Integrated
C) Long-term oriented
D) Decision Oriented
  • 6. Adapts to changes in the market, customer behavior, and technology.
A) Strategy Evaluation
B) Dynamic
C) Integrated
D) Strategy formulation
  • 7. Expedia integrates AI to personalize travel recommendations.
A) Long term-oriented
B) Decision-oriented
C) Integrated
D) Dynamic
  • 8. Involves all levels of management
A) Environmental analysis
B) Integrated
C) Strategy Formulation
D) Strategy Evaluation
  • 9. Taj Hotels trains employees to deliver a consistent customer experience
A) Integrated
B) Long term-oriented
C) Dynamic
D) Decision oriented
  • 10. Supports informed decision-making.
A) Decision oriented
B) Dynamic
C) Long term-oriented
D) Integrated
  • 11. Carnival Cruise Lines uses strategic planning to launch routes that maximize occupancy and revenue.
A) Sustainable development
B) Decision oriented
C) Sustainable growth
D) Strategic management
  • 12. SWOT (Strengths, Weaknesses. Opportunities, Threats), PESTLE
A) Strategy Evaluation
B) Strategy formulation
C) Environmental Analysis
D) Growth analysis
  • 13. Hilton conduct market research to enter emerging tourist destinations.
A) Environmental analysis
B) Decision making
C) Organizational direction
D) Strategy Evaluation
  • 14. Develops plans to achieve competitive advantage
A) Strategy Evaluation
B) Decision oriented
C) Strategy Formulation
D) Strategic management
  • 15. Costa Cruises focuses on eco-friendly ships to attract green travelers
A) Growth analysis
B) Strategy implementation
C) Strategy Formulation
D) Strategy Evaluation and Control
  • 16. Executes plans through resources management
A) Evaluation and control
B) Strategic management
C) Strategy Implementation
D) Long term-oriented
  • 17. Hyatt launches a global loyalty program to retain high-value customers
A) Strategy Evaluation
B) Strategy Implementation
C) Environmental analysis
  • 18. Monitors progress and adapts strategies
A) Environmental Analysis
B) Strategy formulation
C) Decision oriented
D) Strategy Evaluation and Control
  • 19. Booking.com tracks customer feedback to adjust marketing strategies.
A) Strategy Implementation
B) Strategy Evaluation and Control
C) Risk and uncertainties
D) Strategic management
  • 20. Disney Parks' strategy focuses on immersive experiences for families worldwide.
A) Supports sustainable growth
B) Provides clear organizational direction
C) Enhances operational efficiency
D) Helps manage risks and uncertainties
  • 21. TripAdvisor analyzes travel reviews to optimize services.
A) Helps manage risks and uncertainties
B) Supports sustainable growth
C) Enhances operational efficiency
D) Improves decision-making
  • 22. Intercontinental Hotels automates room bankings to secure operational costs
A) Enhances operational efficiency
B) Improves decision-making
C) Provides clear organizational direction
D) Supports sustainable growth
  • 23. Royal Caribbean prepares crisis management strategies for pandemics or storms
A) Enhances operational efficiency
B) Provides clear organizational direction
C) Improves decision-making
D) Helps manage risks and uncertainties
  • 24. Six Senses Resorts invests in iccal communities to maintain Iong-term tourism appes
A) Supports sustainable growth
B) Improves decision-making
C) Enhances operational efficiency
D) Helps manage risks and uncertainties
  • 25. explains the organization's purpose, core values, and primary objectives.

    It answers: "Why does this organization exist?"
A) Vision
B) Mission
  • 26. Marriott International: "To enhance the
    lives of our customers by creating
    unforgettable experiences wherever they stay.
A) Mission
B) Vision
  • 27. describes the organization's long-term aspirations and goals.

    It answers: "Where does the organization want to
    go in the future?"
A) Mission
B) Vision
  • 28. Airbnb: "To create a world where anyone
    can belong anywhere."
A) Vision
B) Mission
  • 29. Application: Shapes strategic decisions, expansion plans, and brand positioning.
A) Vision
B) Mission
  • 30. Application: Guides service quality, customer experience, and employee training
A) Mission
B) Vision
  • 31. Mission & vision define objectives and guide competitive positioning.
A) Evaluation and Control
B) Strategy Formulation
C) Decision Making
  • 32. Marriott's mission drives personalized loyalty programs and premium services
A) Strategy Formulation
B) Decision Making
C) Evaluation and Control
  • 33. All managerial decisions are measured against the mission & vision.
A) Strategy Formulation
B) Evaluation and Control
C) Decision making
  • 34. Airbnb's expansion into luxury homes aligns with its vision to "belong anywhere
A) Evaluation and Control
B) Strategy Formulation
C) Decision Making
  • 35. Progress is monitored to see if strategic goals reflect the mission & vision.
A) Decision Making
B) Strategy Formulation
C) Evaluation and Control
  • 36. Six Senses Resorts evaluates sustainability efforts to stay true to their eco-tourism vision
A) Evaluation and Control
B) Strategy Formulation:
C) Decision Making
  • 37. Strategic management is important in tourism and hospitality because it:
A) Eliminates competition
B) Helps organizations adapt to change, allocate resources effectively
C) Reduces employee responsibilities
D) Focuses only on marketing
  • 38. An eco-friendly hotel notices increased competition and changing tourist preferences.
    What should management do first?
A) Increase room rates
B) Immediately reduce staff
C) Conduct environmental analysis to identify opportunities and threats
D) Ignore market changes
  • 39. What is the main goal of strategic management in tourism and hospitality?
A) Maximizing short-term profits
B) Expanding to any market
C) Achieving sustainable competitive advantage
D) Hiring more employees
  • 40. A hotel offering zero-waste dining, renewable energy use, and eco-tours is applying which strategy?
A) Random growth strategy
B) Cost leadership strategy
C) Differentiation strategy
D) Market exit strategy
  • 41. Soneva Fushi (Maldives) is known for luxury combined with sustainability. Which strategy best supports its eco-friendly positioning?
A) Mass marketing to all tourists
B) Differentiation through sustainable practices and unique guest experiences
C) Cost reduction by limiting services
D) Ignoring environmental concerns
  • 42. Mashpi Lodge (Ecuador) focuses on biodiversity conservation and eco-tourism. What should management do to strengthen its strategy?
A) Focus only on luxury amenities
B) Remove eco-tourism activities
C) Differentiation through sustainable practices and unique guest experiences
D) Align environmental analysis, strategy formulation, implementation, and evaluation with sustainability goals
  • 43. Strategy formulation is best described as:
A) Developing long-term plans and goals to guide the organization
B) Evaluating employee attendance
C) Identifying internal strengths and weaknesses and external opportunities and threats
D) Measuring performance, reviewing results, and making necessary adjustments
  • 44. An eco-friendly hotel's use of renewable energy and sustainable design is an example of:
A) A weakness due to high investment cost
B) A strength that differentiates the hotel from competitors
C) A threat caused by environmental regulations
D) An external opportunity
  • 45. Environmental analysis in tourism and hospitality refers to:
A) Identifying internal strengths and weaknesses and external opportunities and threats
B) Calculating financial statements
C) Developing long-term plans and goals to guide the organization
D) Studying only weather conditions
  • 46. Strategic management is long-term oriented because it focuses on:
A) Daily operations
B) Sustainable growth
C) Immediate profits
D) Seasonal promotions
  • 47. Accor Hotels investing in sustainable resorts shows which nature of strategic management?
A) Sales promotion
B) Long-term orientation
C) Budget control
D) Short-term planning
  • 48. Marriott International adjusting its programs based on traveler demand is an example of:
A) Human resource planning
B) Cost reduction strategy
C) Marketing only
D) Strategic management adapting to change
  • 49. New businesses can enter, but investment and regulations may limit entry.
A) Threat of Substitutes
B) Bargaining Power of Customers
C) Threat of New Entrants
D) Bargaining Power of Suppliers
  • 50. Weaknesses: Resource Limitations
    Limited modernization in some operations
A) False
B) Maybe
C) Sometimes
D) True
  • 51. Competition is intense among hotels, resorts, airlines, travel agencies, and tour operators.

    Examples
    Many hotels compete on price, service quality, and location.
A) Bargaining Power of Suppliers
B) Threat of New Entrants
C) Bargaining Power of Customers
D) Competitive Rivalry
  • 52. Strengths: Operational Capabilities Continuous staff training programs
A) Maybe
B) Sometimes
C) False
D) True
  • 53. Tourists have many choices and can easily switch providers.

    Examples
    Travelers compare prices online.
A) Threat of Substitutes
B) Bargaining Power of Suppliers
C) Competitive Rivalry
D) Bargaining Power of Customers
  • 54. Travelers can choose alternatives to traditional services.

    Examples
    Vacation rentals instead of hotels.
A) Threat of Substitutes
B) Competitive Rivalry
C) Bargaining Power of Customers
D) Threat of New Entrants
  • 55. Suppliers provide food, utilities, technology, transport services, and labor.

    Examples
    Hotels depend on food and beverage suppliers
A) Bargaining Power of Suppliers
B) Competitive Rivalry
C) Bargaining Power of Customers
D) Threat of Substitutes
  • 56. It evaluates organizational performance
A) SWOT
B) Internal factors
C) KPI'S
D) PESTEL
  • 57. Strengths: Human Resources : lead to Strong teamwork and coordinators
A) Maybe
B) Sometimes
C) True
D) False
  • 58. Weaknesses: Operational Challenges Slow and fast response during peak periods
A) Sometimes
B) True
C) False
D) Maybe
  • 59. A resort offers exclusive cultural experiences that competitors do not provide. This shows:
A) Differentiation
B) Price war
C) Cost cutting
D) Retrenchment
  • 60. A tourism company builds strong customer loyalty through excellent service and trust. This reflects:
A) High expenses
B) Weak positioning
C) Random marketing
D) Strong brand reputation
  • 61. The concept of Value Chain Analysis was introduced by:
A) Adam Smith
B) Michael Porter
C) Henry Fayol
D) Philip Kotler
  • 62. A company improves its online booking system to make reservations faster and easier for customers. This improves:
A) Competitive advantage
B) Staff uniforms
C) Office decoration
D) Tax payments
  • 63. Strong brand reputation means:
A) High employee turnover
B) Strict company rules
C) Positive image and customer trust
D) Expensive advertisements only
  • 64. Cost leadership means:
A) Focusing only on marketing
B) Offering luxury services only
C) Offering unique products or services valued by customers
D) Producing goods or services at a lower cost than competitors
  • 65. Improving response time to customer inquiries increases satisfaction and helps the firm:
A) Reduce service quality
B) Gain competitive advantage
C) Increase complaints
D) Lose market share
  • 66. Core competencies refer to:

    C. Government regulations
    D. Seasonal promotions
A) Unique skills, knowledge, or capabilities of the organization
B) Using new methods, systems, or tools to improve performance
C) Targeting a specific market segment effectively
D) Basic office equipment
  • 67. A hotel installs energy-saving equipment and reduces utility expenses to offer lower room rates. This is an example of:
A) Cost leadership
B) Downsizing
C) Differentiation
D) Focus strategy
  • 68. A travel agency targets only senior citizens with customized tour packages. This strategy is:
A) Cost leadership
B) Focus strategy
C) Diversification
D) Mass marketing
  • 69. the process of formulating, implementing, and evaluating strategies to achieve long-term organizational goals and sustainable competitive advantage.
A) Competitive advantage
B) Marketing decision
C) Strategic Management
D) Formulating evaluation
  • 70. A hotel analyzing competitors and guest preferences to launch eco-friendly accommodations that attract more customers
A) Competitive advantage
B) Strategy Implementation
C) Strategic management
D) Resource allocation
  • 71. Helps organizations adapt to changing market conditions.
A) No
B) Maybe
C) Strategic management
D) Yes
  • 72. Ensures efficient resource allocation.
A) Strategic management
B) Internal analysis
C) No
D) Yes
  • 73. Supports long-term growth and profitability
A) External analysis
B) Maybe
C) Strategic management
  • 74. Enhances customer satisfaction and loyalty.
A) Collaboration challenge
B) Strategic management
C) Analysis
  • 75. A theme park using guest feedback to design new rides and services that increase repeat visits.
A) Strategic factors
B) Strategic management
C) Internal strategy
  • 76. understanding market trends, competitors, and regulations.
A) Strategy Implementation
B) Strategy Evaluation
C) Strategy Formulation
D) Environmental Analysis
  • 77. defining vision, mission, and strategic objectives.
A) Strategy Evaluation
B) Strategy Implementation
C) Strategy Formulation
D) Environmental Analysis
  • 78. allocating resources and executing plans.
A) Strategy Implementation
B) Environmental Analysis
C) Strategy Evaluation
D) Strategy Formulation
  • 79. measuring performance and making adjustments.
A) Strategy Evaluation
B) Strategy Formulation
C) Strategy Implementation
D) Environmental Analysis
  • 80. Identifying internal strengths & weaknesses and external opportunities & threats
    (SWOT analysis)
A) STRATEGY IMPLEMENTATION
B) STRATEGY EVALUATION
C) STRATEGY IMPLEMENTATION
D) ENVIRONMENTAL ANALYSIS
  • 81. Experienced tour guides
A) Weakness
B) Threat
C) Opportunities
D) Strength
  • 82. Limited online presence
A) Strength
B) Weakness
C) Threat
D) Opportunities
  • 83. Rising eco-tourism trend
A) Strength
B) Weakness
C) Threat
D) Opportunity
  • 84. Competitors offering lower prices
A) Weakness
B) Opportunity
C) Strength
D) Threat
  • 85. Understanding market trends, customer behavior, competition, and regulations.

    Example: A hotel identifies that international tourists now prefer eco-friendly accommodations. By analyzing this trend, it can develop green initiatives to attract more guests.
A) Strategy Implementation
B) Environmental Analysis
C) Evaluation and Control
D) Strategy Formulation
  • 86. Executing the strategies through operational plans, resource allocation, and employee engagement

    Example: A resort launching a wellness program invests in staff training, spa equipment, and marketing campaigns to implement its new health-focused strategy.
A) Evaluation and Control
B) Strategy Formulation
C) Evaluation and Control
D) Strategy Implementation
  • 87. Developing long-term plans based on the company's strengths, weaknesses, opportunities, and threats (SWOT).

    Example: A tour operator with strong partnerships with local hotels may create premium packages targeting luxury travelers, leveraging its strengths.
A) Environmental Analysis
B) Strategy Formulation
C) Evaluation and Control
D) Strategy Implementation
  • 88. Monitoring results, measuring performance, and making adjustments to strategies when necessary.

    Example: A restaurant notices that its social media campaign increased bookings by 20%, but customer satisfaction dropped. Management then adjusts the campaign and staff training to improve service quality.
A) Environmental Analysis
B) Strategy Implementation
C) Strategy Formulation
D) Evaluation and Control
  • 89. helps tourism and hospitality businesses adapt to changing market conditions, maximize profitability, and provide memorable customer experiences. Without strategy, businesses risk becoming outdated or losing market share to competitors.
A) Business evaluation
B) Strategic management
C) Environmental analysis
  • 90. guides decision-making in tourism and hospitality.

    It involves analysis, planning, execution, and evaluation.

    Helps organizations gain competitive advantage and sustain growth.

    Real-world applications include hotels, resorts, airlines, and tour operators
A) Strategic factors
B) Business evaluation
C) Strategic management
D) Environmental factors
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