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STRATH PRELIM
Contributed by: Banog
  • 1. dynamic, competitive industries that face constant changes in customer preferences, technology, and global trends.
A) Tourism
B) Tourism and hospitality
C) hospitality
D) Strategic management
  • 2. allows organizations to plan for long-term growth, manage risks, and improve service quality.
A) Business Idea
B) Decision Oriented
C) Strategic management
D) Strategy formulation
  • 3. Marriott International adjusts its global marketing and loyalty programs based on changing traveler demands.
A) Dynamic
B) Strategic Management
C) Strategy Evaluation
D) Organizational direction
  • 4. Focuses on sustainable growth.
A) Decision oriented
B) Integrated
C) Dynamic
D) Long-term oriented
  • 5. Accor Hotels invests in sustainable resorts in Asia to capture eco-conscious tourists
A) Dynamic
B) Decision Oriented
C) Long-term oriented
D) Integrated
  • 6. Adapts to changes in the market, customer behavior, and technology.
A) Dynamic
B) Strategy Evaluation
C) Strategy formulation
D) Integrated
  • 7. Expedia integrates AI to personalize travel recommendations.
A) Dynamic
B) Long term-oriented
C) Decision-oriented
D) Integrated
  • 8. Involves all levels of management
A) Strategy Evaluation
B) Integrated
C) Environmental analysis
D) Strategy Formulation
  • 9. Taj Hotels trains employees to deliver a consistent customer experience
A) Dynamic
B) Integrated
C) Decision oriented
D) Long term-oriented
  • 10. Supports informed decision-making.
A) Integrated
B) Dynamic
C) Long term-oriented
D) Decision oriented
  • 11. Carnival Cruise Lines uses strategic planning to launch routes that maximize occupancy and revenue.
A) Strategic management
B) Sustainable growth
C) Decision oriented
D) Sustainable development
  • 12. SWOT (Strengths, Weaknesses. Opportunities, Threats), PESTLE
A) Growth analysis
B) Environmental Analysis
C) Strategy Evaluation
D) Strategy formulation
  • 13. Hilton conduct market research to enter emerging tourist destinations.
A) Strategy Evaluation
B) Environmental analysis
C) Organizational direction
D) Decision making
  • 14. Develops plans to achieve competitive advantage
A) Strategy Evaluation
B) Decision oriented
C) Strategic management
D) Strategy Formulation
  • 15. Costa Cruises focuses on eco-friendly ships to attract green travelers
A) Strategy Formulation
B) Strategy implementation
C) Growth analysis
D) Strategy Evaluation and Control
  • 16. Executes plans through resources management
A) Long term-oriented
B) Strategic management
C) Strategy Implementation
D) Evaluation and control
  • 17. Hyatt launches a global loyalty program to retain high-value customers
A) Strategy Implementation
B) Environmental analysis
C) Strategy Evaluation
  • 18. Monitors progress and adapts strategies
A) Environmental Analysis
B) Decision oriented
C) Strategy formulation
D) Strategy Evaluation and Control
  • 19. Booking.com tracks customer feedback to adjust marketing strategies.
A) Strategy Evaluation and Control
B) Risk and uncertainties
C) Strategy Implementation
D) Strategic management
  • 20. Disney Parks' strategy focuses on immersive experiences for families worldwide.
A) Helps manage risks and uncertainties
B) Enhances operational efficiency
C) Supports sustainable growth
D) Provides clear organizational direction
  • 21. TripAdvisor analyzes travel reviews to optimize services.
A) Enhances operational efficiency
B) Supports sustainable growth
C) Helps manage risks and uncertainties
D) Improves decision-making
  • 22. Intercontinental Hotels automates room bankings to secure operational costs
A) Provides clear organizational direction
B) Supports sustainable growth
C) Enhances operational efficiency
D) Improves decision-making
  • 23. Royal Caribbean prepares crisis management strategies for pandemics or storms
A) Helps manage risks and uncertainties
B) Provides clear organizational direction
C) Enhances operational efficiency
D) Improves decision-making
  • 24. Six Senses Resorts invests in iccal communities to maintain Iong-term tourism appes
A) Improves decision-making
B) Supports sustainable growth
C) Enhances operational efficiency
D) Helps manage risks and uncertainties
  • 25. explains the organization's purpose, core values, and primary objectives.

    It answers: "Why does this organization exist?"
A) Vision
B) Mission
  • 26. Marriott International: "To enhance the
    lives of our customers by creating
    unforgettable experiences wherever they stay.
A) Vision
B) Mission
  • 27. describes the organization's long-term aspirations and goals.

    It answers: "Where does the organization want to
    go in the future?"
A) Mission
B) Vision
  • 28. Airbnb: "To create a world where anyone
    can belong anywhere."
A) Mission
B) Vision
  • 29. Application: Shapes strategic decisions, expansion plans, and brand positioning.
A) Vision
B) Mission
  • 30. Application: Guides service quality, customer experience, and employee training
A) Vision
B) Mission
  • 31. Mission & vision define objectives and guide competitive positioning.
A) Decision Making
B) Strategy Formulation
C) Evaluation and Control
  • 32. Marriott's mission drives personalized loyalty programs and premium services
A) Evaluation and Control
B) Strategy Formulation
C) Decision Making
  • 33. All managerial decisions are measured against the mission & vision.
A) Strategy Formulation
B) Decision making
C) Evaluation and Control
  • 34. Airbnb's expansion into luxury homes aligns with its vision to "belong anywhere
A) Evaluation and Control
B) Strategy Formulation
C) Decision Making
  • 35. Progress is monitored to see if strategic goals reflect the mission & vision.
A) Strategy Formulation
B) Evaluation and Control
C) Decision Making
  • 36. Six Senses Resorts evaluates sustainability efforts to stay true to their eco-tourism vision
A) Evaluation and Control
B) Strategy Formulation:
C) Decision Making
  • 37. Strategic management is important in tourism and hospitality because it:
A) Focuses only on marketing
B) Helps organizations adapt to change, allocate resources effectively
C) Reduces employee responsibilities
D) Eliminates competition
  • 38. An eco-friendly hotel notices increased competition and changing tourist preferences.
    What should management do first?
A) Increase room rates
B) Immediately reduce staff
C) Conduct environmental analysis to identify opportunities and threats
D) Ignore market changes
  • 39. What is the main goal of strategic management in tourism and hospitality?
A) Expanding to any market
B) Maximizing short-term profits
C) Hiring more employees
D) Achieving sustainable competitive advantage
  • 40. A hotel offering zero-waste dining, renewable energy use, and eco-tours is applying which strategy?
A) Market exit strategy
B) Cost leadership strategy
C) Differentiation strategy
D) Random growth strategy
  • 41. Soneva Fushi (Maldives) is known for luxury combined with sustainability. Which strategy best supports its eco-friendly positioning?
A) Cost reduction by limiting services
B) Mass marketing to all tourists
C) Differentiation through sustainable practices and unique guest experiences
D) Ignoring environmental concerns
  • 42. Mashpi Lodge (Ecuador) focuses on biodiversity conservation and eco-tourism. What should management do to strengthen its strategy?
A) Focus only on luxury amenities
B) Align environmental analysis, strategy formulation, implementation, and evaluation with sustainability goals
C) Differentiation through sustainable practices and unique guest experiences
D) Remove eco-tourism activities
  • 43. Strategy formulation is best described as:
A) Developing long-term plans and goals to guide the organization
B) Evaluating employee attendance
C) Measuring performance, reviewing results, and making necessary adjustments
D) Identifying internal strengths and weaknesses and external opportunities and threats
  • 44. An eco-friendly hotel's use of renewable energy and sustainable design is an example of:
A) A strength that differentiates the hotel from competitors
B) An external opportunity
C) A weakness due to high investment cost
D) A threat caused by environmental regulations
  • 45. Environmental analysis in tourism and hospitality refers to:
A) Identifying internal strengths and weaknesses and external opportunities and threats
B) Studying only weather conditions
C) Calculating financial statements
D) Developing long-term plans and goals to guide the organization
  • 46. Strategic management is long-term oriented because it focuses on:
A) Sustainable growth
B) Seasonal promotions
C) Immediate profits
D) Daily operations
  • 47. Accor Hotels investing in sustainable resorts shows which nature of strategic management?
A) Budget control
B) Sales promotion
C) Long-term orientation
D) Short-term planning
  • 48. Marriott International adjusting its programs based on traveler demand is an example of:
A) Cost reduction strategy
B) Marketing only
C) Strategic management adapting to change
D) Human resource planning
  • 49. New businesses can enter, but investment and regulations may limit entry.
A) Threat of Substitutes
B) Threat of New Entrants
C) Bargaining Power of Suppliers
D) Bargaining Power of Customers
  • 50. Weaknesses: Resource Limitations
    Limited modernization in some operations
A) True
B) False
C) Sometimes
D) Maybe
  • 51. Competition is intense among hotels, resorts, airlines, travel agencies, and tour operators.

    Examples
    Many hotels compete on price, service quality, and location.
A) Competitive Rivalry
B) Threat of New Entrants
C) Bargaining Power of Customers
D) Bargaining Power of Suppliers
  • 52. Strengths: Operational Capabilities Continuous staff training programs
A) Maybe
B) Sometimes
C) False
D) True
  • 53. Tourists have many choices and can easily switch providers.

    Examples
    Travelers compare prices online.
A) Bargaining Power of Suppliers
B) Threat of Substitutes
C) Bargaining Power of Customers
D) Competitive Rivalry
  • 54. Travelers can choose alternatives to traditional services.

    Examples
    Vacation rentals instead of hotels.
A) Bargaining Power of Customers
B) Competitive Rivalry
C) Threat of Substitutes
D) Threat of New Entrants
  • 55. Suppliers provide food, utilities, technology, transport services, and labor.

    Examples
    Hotels depend on food and beverage suppliers
A) Threat of Substitutes
B) Competitive Rivalry
C) Bargaining Power of Suppliers
D) Bargaining Power of Customers
  • 56. It evaluates organizational performance
A) SWOT
B) KPI'S
C) PESTEL
D) Internal factors
  • 57. Strengths: Human Resources : lead to Strong teamwork and coordinators
A) True
B) Maybe
C) False
D) Sometimes
  • 58. Weaknesses: Operational Challenges Slow and fast response during peak periods
A) Sometimes
B) False
C) Maybe
D) True
  • 59. A resort offers exclusive cultural experiences that competitors do not provide. This shows:
A) Differentiation
B) Retrenchment
C) Cost cutting
D) Price war
  • 60. A tourism company builds strong customer loyalty through excellent service and trust. This reflects:
A) Strong brand reputation
B) Weak positioning
C) Random marketing
D) High expenses
  • 61. The concept of Value Chain Analysis was introduced by:
A) Adam Smith
B) Philip Kotler
C) Michael Porter
D) Henry Fayol
  • 62. A company improves its online booking system to make reservations faster and easier for customers. This improves:
A) Staff uniforms
B) Office decoration
C) Competitive advantage
D) Tax payments
  • 63. Strong brand reputation means:
A) Strict company rules
B) Positive image and customer trust
C) High employee turnover
D) Expensive advertisements only
  • 64. Cost leadership means:
A) Focusing only on marketing
B) Offering luxury services only
C) Producing goods or services at a lower cost than competitors
D) Offering unique products or services valued by customers
  • 65. Improving response time to customer inquiries increases satisfaction and helps the firm:
A) Increase complaints
B) Reduce service quality
C) Gain competitive advantage
D) Lose market share
  • 66. Core competencies refer to:

    C. Government regulations
    D. Seasonal promotions
A) Basic office equipment
B) Targeting a specific market segment effectively
C) Using new methods, systems, or tools to improve performance
D) Unique skills, knowledge, or capabilities of the organization
  • 67. A hotel installs energy-saving equipment and reduces utility expenses to offer lower room rates. This is an example of:
A) Downsizing
B) Focus strategy
C) Differentiation
D) Cost leadership
  • 68. A travel agency targets only senior citizens with customized tour packages. This strategy is:
A) Diversification
B) Cost leadership
C) Mass marketing
D) Focus strategy
  • 69. the process of formulating, implementing, and evaluating strategies to achieve long-term organizational goals and sustainable competitive advantage.
A) Marketing decision
B) Formulating evaluation
C) Competitive advantage
D) Strategic Management
  • 70. A hotel analyzing competitors and guest preferences to launch eco-friendly accommodations that attract more customers
A) Competitive advantage
B) Resource allocation
C) Strategy Implementation
D) Strategic management
  • 71. Helps organizations adapt to changing market conditions.
A) Maybe
B) No
C) Yes
D) Strategic management
  • 72. Ensures efficient resource allocation.
A) Yes
B) Strategic management
C) Internal analysis
D) No
  • 73. Supports long-term growth and profitability
A) Maybe
B) Strategic management
C) External analysis
  • 74. Enhances customer satisfaction and loyalty.
A) Strategic management
B) Collaboration challenge
C) Analysis
  • 75. A theme park using guest feedback to design new rides and services that increase repeat visits.
A) Strategic management
B) Internal strategy
C) Strategic factors
  • 76. understanding market trends, competitors, and regulations.
A) Environmental Analysis
B) Strategy Formulation
C) Strategy Evaluation
D) Strategy Implementation
  • 77. defining vision, mission, and strategic objectives.
A) Strategy Formulation
B) Strategy Evaluation
C) Environmental Analysis
D) Strategy Implementation
  • 78. allocating resources and executing plans.
A) Strategy Implementation
B) Environmental Analysis
C) Strategy Formulation
D) Strategy Evaluation
  • 79. measuring performance and making adjustments.
A) Strategy Evaluation
B) Strategy Formulation
C) Environmental Analysis
D) Strategy Implementation
  • 80. Identifying internal strengths & weaknesses and external opportunities & threats
    (SWOT analysis)
A) STRATEGY EVALUATION
B) ENVIRONMENTAL ANALYSIS
C) STRATEGY IMPLEMENTATION
D) STRATEGY IMPLEMENTATION
  • 81. Experienced tour guides
A) Weakness
B) Threat
C) Strength
D) Opportunities
  • 82. Limited online presence
A) Opportunities
B) Strength
C) Threat
D) Weakness
  • 83. Rising eco-tourism trend
A) Strength
B) Opportunity
C) Threat
D) Weakness
  • 84. Competitors offering lower prices
A) Weakness
B) Strength
C) Opportunity
D) Threat
  • 85. Understanding market trends, customer behavior, competition, and regulations.

    Example: A hotel identifies that international tourists now prefer eco-friendly accommodations. By analyzing this trend, it can develop green initiatives to attract more guests.
A) Strategy Formulation
B) Strategy Implementation
C) Evaluation and Control
D) Environmental Analysis
  • 86. Executing the strategies through operational plans, resource allocation, and employee engagement

    Example: A resort launching a wellness program invests in staff training, spa equipment, and marketing campaigns to implement its new health-focused strategy.
A) Strategy Implementation
B) Evaluation and Control
C) Evaluation and Control
D) Strategy Formulation
  • 87. Developing long-term plans based on the company's strengths, weaknesses, opportunities, and threats (SWOT).

    Example: A tour operator with strong partnerships with local hotels may create premium packages targeting luxury travelers, leveraging its strengths.
A) Strategy Implementation
B) Environmental Analysis
C) Evaluation and Control
D) Strategy Formulation
  • 88. Monitoring results, measuring performance, and making adjustments to strategies when necessary.

    Example: A restaurant notices that its social media campaign increased bookings by 20%, but customer satisfaction dropped. Management then adjusts the campaign and staff training to improve service quality.
A) Strategy Formulation
B) Strategy Implementation
C) Evaluation and Control
D) Environmental Analysis
  • 89. helps tourism and hospitality businesses adapt to changing market conditions, maximize profitability, and provide memorable customer experiences. Without strategy, businesses risk becoming outdated or losing market share to competitors.
A) Business evaluation
B) Environmental analysis
C) Strategic management
  • 90. guides decision-making in tourism and hospitality.

    It involves analysis, planning, execution, and evaluation.

    Helps organizations gain competitive advantage and sustain growth.

    Real-world applications include hotels, resorts, airlines, and tour operators
A) Business evaluation
B) Strategic management
C) Strategic factors
D) Environmental factors
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