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STRATH PRELIM
Contributed by: Banog
  • 1. dynamic, competitive industries that face constant changes in customer preferences, technology, and global trends.
A) hospitality
B) Tourism
C) Strategic management
D) Tourism and hospitality
  • 2. allows organizations to plan for long-term growth, manage risks, and improve service quality.
A) Strategy formulation
B) Strategic management
C) Decision Oriented
D) Business Idea
  • 3. Marriott International adjusts its global marketing and loyalty programs based on changing traveler demands.
A) Strategic Management
B) Dynamic
C) Strategy Evaluation
D) Organizational direction
  • 4. Focuses on sustainable growth.
A) Integrated
B) Long-term oriented
C) Decision oriented
D) Dynamic
  • 5. Accor Hotels invests in sustainable resorts in Asia to capture eco-conscious tourists
A) Long-term oriented
B) Decision Oriented
C) Dynamic
D) Integrated
  • 6. Adapts to changes in the market, customer behavior, and technology.
A) Integrated
B) Strategy Evaluation
C) Strategy formulation
D) Dynamic
  • 7. Expedia integrates AI to personalize travel recommendations.
A) Integrated
B) Long term-oriented
C) Decision-oriented
D) Dynamic
  • 8. Involves all levels of management
A) Integrated
B) Environmental analysis
C) Strategy Evaluation
D) Strategy Formulation
  • 9. Taj Hotels trains employees to deliver a consistent customer experience
A) Integrated
B) Decision oriented
C) Dynamic
D) Long term-oriented
  • 10. Supports informed decision-making.
A) Dynamic
B) Integrated
C) Long term-oriented
D) Decision oriented
  • 11. Carnival Cruise Lines uses strategic planning to launch routes that maximize occupancy and revenue.
A) Decision oriented
B) Strategic management
C) Sustainable development
D) Sustainable growth
  • 12. SWOT (Strengths, Weaknesses. Opportunities, Threats), PESTLE
A) Environmental Analysis
B) Strategy formulation
C) Growth analysis
D) Strategy Evaluation
  • 13. Hilton conduct market research to enter emerging tourist destinations.
A) Strategy Evaluation
B) Organizational direction
C) Environmental analysis
D) Decision making
  • 14. Develops plans to achieve competitive advantage
A) Decision oriented
B) Strategic management
C) Strategy Evaluation
D) Strategy Formulation
  • 15. Costa Cruises focuses on eco-friendly ships to attract green travelers
A) Strategy implementation
B) Growth analysis
C) Strategy Formulation
D) Strategy Evaluation and Control
  • 16. Executes plans through resources management
A) Strategy Implementation
B) Long term-oriented
C) Strategic management
D) Evaluation and control
  • 17. Hyatt launches a global loyalty program to retain high-value customers
A) Strategy Evaluation
B) Strategy Implementation
C) Environmental analysis
  • 18. Monitors progress and adapts strategies
A) Environmental Analysis
B) Strategy formulation
C) Strategy Evaluation and Control
D) Decision oriented
  • 19. Booking.com tracks customer feedback to adjust marketing strategies.
A) Risk and uncertainties
B) Strategy Implementation
C) Strategic management
D) Strategy Evaluation and Control
  • 20. Disney Parks' strategy focuses on immersive experiences for families worldwide.
A) Helps manage risks and uncertainties
B) Supports sustainable growth
C) Provides clear organizational direction
D) Enhances operational efficiency
  • 21. TripAdvisor analyzes travel reviews to optimize services.
A) Helps manage risks and uncertainties
B) Enhances operational efficiency
C) Improves decision-making
D) Supports sustainable growth
  • 22. Intercontinental Hotels automates room bankings to secure operational costs
A) Improves decision-making
B) Provides clear organizational direction
C) Supports sustainable growth
D) Enhances operational efficiency
  • 23. Royal Caribbean prepares crisis management strategies for pandemics or storms
A) Enhances operational efficiency
B) Improves decision-making
C) Helps manage risks and uncertainties
D) Provides clear organizational direction
  • 24. Six Senses Resorts invests in iccal communities to maintain Iong-term tourism appes
A) Improves decision-making
B) Helps manage risks and uncertainties
C) Enhances operational efficiency
D) Supports sustainable growth
  • 25. explains the organization's purpose, core values, and primary objectives.

    It answers: "Why does this organization exist?"
A) Mission
B) Vision
  • 26. Marriott International: "To enhance the
    lives of our customers by creating
    unforgettable experiences wherever they stay.
A) Mission
B) Vision
  • 27. describes the organization's long-term aspirations and goals.

    It answers: "Where does the organization want to
    go in the future?"
A) Vision
B) Mission
  • 28. Airbnb: "To create a world where anyone
    can belong anywhere."
A) Mission
B) Vision
  • 29. Application: Shapes strategic decisions, expansion plans, and brand positioning.
A) Mission
B) Vision
  • 30. Application: Guides service quality, customer experience, and employee training
A) Mission
B) Vision
  • 31. Mission & vision define objectives and guide competitive positioning.
A) Strategy Formulation
B) Decision Making
C) Evaluation and Control
  • 32. Marriott's mission drives personalized loyalty programs and premium services
A) Decision Making
B) Strategy Formulation
C) Evaluation and Control
  • 33. All managerial decisions are measured against the mission & vision.
A) Evaluation and Control
B) Decision making
C) Strategy Formulation
  • 34. Airbnb's expansion into luxury homes aligns with its vision to "belong anywhere
A) Evaluation and Control
B) Decision Making
C) Strategy Formulation
  • 35. Progress is monitored to see if strategic goals reflect the mission & vision.
A) Evaluation and Control
B) Decision Making
C) Strategy Formulation
  • 36. Six Senses Resorts evaluates sustainability efforts to stay true to their eco-tourism vision
A) Strategy Formulation:
B) Evaluation and Control
C) Decision Making
  • 37. Strategic management is important in tourism and hospitality because it:
A) Reduces employee responsibilities
B) Eliminates competition
C) Focuses only on marketing
D) Helps organizations adapt to change, allocate resources effectively
  • 38. An eco-friendly hotel notices increased competition and changing tourist preferences.
    What should management do first?
A) Ignore market changes
B) Conduct environmental analysis to identify opportunities and threats
C) Increase room rates
D) Immediately reduce staff
  • 39. What is the main goal of strategic management in tourism and hospitality?
A) Hiring more employees
B) Achieving sustainable competitive advantage
C) Maximizing short-term profits
D) Expanding to any market
  • 40. A hotel offering zero-waste dining, renewable energy use, and eco-tours is applying which strategy?
A) Cost leadership strategy
B) Differentiation strategy
C) Random growth strategy
D) Market exit strategy
  • 41. Soneva Fushi (Maldives) is known for luxury combined with sustainability. Which strategy best supports its eco-friendly positioning?
A) Cost reduction by limiting services
B) Ignoring environmental concerns
C) Differentiation through sustainable practices and unique guest experiences
D) Mass marketing to all tourists
  • 42. Mashpi Lodge (Ecuador) focuses on biodiversity conservation and eco-tourism. What should management do to strengthen its strategy?
A) Focus only on luxury amenities
B) Align environmental analysis, strategy formulation, implementation, and evaluation with sustainability goals
C) Differentiation through sustainable practices and unique guest experiences
D) Remove eco-tourism activities
  • 43. Strategy formulation is best described as:
A) Evaluating employee attendance
B) Developing long-term plans and goals to guide the organization
C) Measuring performance, reviewing results, and making necessary adjustments
D) Identifying internal strengths and weaknesses and external opportunities and threats
  • 44. An eco-friendly hotel's use of renewable energy and sustainable design is an example of:
A) A weakness due to high investment cost
B) An external opportunity
C) A threat caused by environmental regulations
D) A strength that differentiates the hotel from competitors
  • 45. Environmental analysis in tourism and hospitality refers to:
A) Developing long-term plans and goals to guide the organization
B) Identifying internal strengths and weaknesses and external opportunities and threats
C) Studying only weather conditions
D) Calculating financial statements
  • 46. Strategic management is long-term oriented because it focuses on:
A) Immediate profits
B) Sustainable growth
C) Daily operations
D) Seasonal promotions
  • 47. Accor Hotels investing in sustainable resorts shows which nature of strategic management?
A) Long-term orientation
B) Short-term planning
C) Budget control
D) Sales promotion
  • 48. Marriott International adjusting its programs based on traveler demand is an example of:
A) Strategic management adapting to change
B) Human resource planning
C) Cost reduction strategy
D) Marketing only
  • 49. New businesses can enter, but investment and regulations may limit entry.
A) Threat of Substitutes
B) Bargaining Power of Suppliers
C) Threat of New Entrants
D) Bargaining Power of Customers
  • 50. Weaknesses: Resource Limitations
    Limited modernization in some operations
A) Sometimes
B) Maybe
C) True
D) False
  • 51. Competition is intense among hotels, resorts, airlines, travel agencies, and tour operators.

    Examples
    Many hotels compete on price, service quality, and location.
A) Bargaining Power of Customers
B) Bargaining Power of Suppliers
C) Threat of New Entrants
D) Competitive Rivalry
  • 52. Strengths: Operational Capabilities Continuous staff training programs
A) Sometimes
B) Maybe
C) False
D) True
  • 53. Tourists have many choices and can easily switch providers.

    Examples
    Travelers compare prices online.
A) Competitive Rivalry
B) Bargaining Power of Customers
C) Threat of Substitutes
D) Bargaining Power of Suppliers
  • 54. Travelers can choose alternatives to traditional services.

    Examples
    Vacation rentals instead of hotels.
A) Threat of New Entrants
B) Bargaining Power of Customers
C) Competitive Rivalry
D) Threat of Substitutes
  • 55. Suppliers provide food, utilities, technology, transport services, and labor.

    Examples
    Hotels depend on food and beverage suppliers
A) Bargaining Power of Suppliers
B) Bargaining Power of Customers
C) Competitive Rivalry
D) Threat of Substitutes
  • 56. It evaluates organizational performance
A) PESTEL
B) Internal factors
C) KPI'S
D) SWOT
  • 57. Strengths: Human Resources : lead to Strong teamwork and coordinators
A) Sometimes
B) True
C) False
D) Maybe
  • 58. Weaknesses: Operational Challenges Slow and fast response during peak periods
A) Maybe
B) Sometimes
C) False
D) True
  • 59. A resort offers exclusive cultural experiences that competitors do not provide. This shows:
A) Cost cutting
B) Price war
C) Differentiation
D) Retrenchment
  • 60. A tourism company builds strong customer loyalty through excellent service and trust. This reflects:
A) High expenses
B) Strong brand reputation
C) Random marketing
D) Weak positioning
  • 61. The concept of Value Chain Analysis was introduced by:
A) Adam Smith
B) Michael Porter
C) Philip Kotler
D) Henry Fayol
  • 62. A company improves its online booking system to make reservations faster and easier for customers. This improves:
A) Tax payments
B) Staff uniforms
C) Office decoration
D) Competitive advantage
  • 63. Strong brand reputation means:
A) Strict company rules
B) Positive image and customer trust
C) Expensive advertisements only
D) High employee turnover
  • 64. Cost leadership means:
A) Focusing only on marketing
B) Producing goods or services at a lower cost than competitors
C) Offering luxury services only
D) Offering unique products or services valued by customers
  • 65. Improving response time to customer inquiries increases satisfaction and helps the firm:
A) Gain competitive advantage
B) Increase complaints
C) Reduce service quality
D) Lose market share
  • 66. Core competencies refer to:

    C. Government regulations
    D. Seasonal promotions
A) Basic office equipment
B) Unique skills, knowledge, or capabilities of the organization
C) Targeting a specific market segment effectively
D) Using new methods, systems, or tools to improve performance
  • 67. A hotel installs energy-saving equipment and reduces utility expenses to offer lower room rates. This is an example of:
A) Focus strategy
B) Cost leadership
C) Differentiation
D) Downsizing
  • 68. A travel agency targets only senior citizens with customized tour packages. This strategy is:
A) Cost leadership
B) Diversification
C) Focus strategy
D) Mass marketing
  • 69. the process of formulating, implementing, and evaluating strategies to achieve long-term organizational goals and sustainable competitive advantage.
A) Marketing decision
B) Strategic Management
C) Formulating evaluation
D) Competitive advantage
  • 70. A hotel analyzing competitors and guest preferences to launch eco-friendly accommodations that attract more customers
A) Competitive advantage
B) Resource allocation
C) Strategy Implementation
D) Strategic management
  • 71. Helps organizations adapt to changing market conditions.
A) No
B) Strategic management
C) Yes
D) Maybe
  • 72. Ensures efficient resource allocation.
A) Strategic management
B) Internal analysis
C) Yes
D) No
  • 73. Supports long-term growth and profitability
A) External analysis
B) Maybe
C) Strategic management
  • 74. Enhances customer satisfaction and loyalty.
A) Analysis
B) Collaboration challenge
C) Strategic management
  • 75. A theme park using guest feedback to design new rides and services that increase repeat visits.
A) Internal strategy
B) Strategic management
C) Strategic factors
  • 76. understanding market trends, competitors, and regulations.
A) Strategy Formulation
B) Strategy Evaluation
C) Strategy Implementation
D) Environmental Analysis
  • 77. defining vision, mission, and strategic objectives.
A) Strategy Implementation
B) Environmental Analysis
C) Strategy Formulation
D) Strategy Evaluation
  • 78. allocating resources and executing plans.
A) Strategy Formulation
B) Strategy Evaluation
C) Environmental Analysis
D) Strategy Implementation
  • 79. measuring performance and making adjustments.
A) Strategy Formulation
B) Environmental Analysis
C) Strategy Implementation
D) Strategy Evaluation
  • 80. Identifying internal strengths & weaknesses and external opportunities & threats
    (SWOT analysis)
A) STRATEGY EVALUATION
B) STRATEGY IMPLEMENTATION
C) ENVIRONMENTAL ANALYSIS
D) STRATEGY IMPLEMENTATION
  • 81. Experienced tour guides
A) Weakness
B) Threat
C) Opportunities
D) Strength
  • 82. Limited online presence
A) Threat
B) Weakness
C) Opportunities
D) Strength
  • 83. Rising eco-tourism trend
A) Weakness
B) Strength
C) Threat
D) Opportunity
  • 84. Competitors offering lower prices
A) Threat
B) Strength
C) Weakness
D) Opportunity
  • 85. Understanding market trends, customer behavior, competition, and regulations.

    Example: A hotel identifies that international tourists now prefer eco-friendly accommodations. By analyzing this trend, it can develop green initiatives to attract more guests.
A) Strategy Implementation
B) Evaluation and Control
C) Environmental Analysis
D) Strategy Formulation
  • 86. Executing the strategies through operational plans, resource allocation, and employee engagement

    Example: A resort launching a wellness program invests in staff training, spa equipment, and marketing campaigns to implement its new health-focused strategy.
A) Strategy Formulation
B) Evaluation and Control
C) Evaluation and Control
D) Strategy Implementation
  • 87. Developing long-term plans based on the company's strengths, weaknesses, opportunities, and threats (SWOT).

    Example: A tour operator with strong partnerships with local hotels may create premium packages targeting luxury travelers, leveraging its strengths.
A) Environmental Analysis
B) Strategy Implementation
C) Evaluation and Control
D) Strategy Formulation
  • 88. Monitoring results, measuring performance, and making adjustments to strategies when necessary.

    Example: A restaurant notices that its social media campaign increased bookings by 20%, but customer satisfaction dropped. Management then adjusts the campaign and staff training to improve service quality.
A) Strategy Formulation
B) Strategy Implementation
C) Environmental Analysis
D) Evaluation and Control
  • 89. helps tourism and hospitality businesses adapt to changing market conditions, maximize profitability, and provide memorable customer experiences. Without strategy, businesses risk becoming outdated or losing market share to competitors.
A) Business evaluation
B) Strategic management
C) Environmental analysis
  • 90. guides decision-making in tourism and hospitality.

    It involves analysis, planning, execution, and evaluation.

    Helps organizations gain competitive advantage and sustain growth.

    Real-world applications include hotels, resorts, airlines, and tour operators
A) Strategic factors
B) Business evaluation
C) Strategic management
D) Environmental factors
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