BTEC Creative Media TA1
Year 9 
BTEC Creative Media
TA1 Assessment
October 2019
How many components are in this course?
What percentage of your overall grade is component
1 worth?
About My Course
What is a target audience?
Categorising an audience by gender.
Associated with business and profit
 The specific audience group a media text 
is aimed at.
A demographic audience profile can be used to define
a target audience. Which socio-economic group do each
of the following groups of people belong to.
Options
A, B, C1, C2, D, E
A demographic audience profile can be used to define
a target audience. Which socio-economic group do each
of the following groups of people belong to.
Options
A, B, C1, C2, D, E
A demographic audience profile can be used to define
a target audience. Which socio-economic group do each
of the following groups of people belong to.
Options
A, B, C1, C2, D, E
A demographic audience profile can be used to define
a target audience. Which socio-economic group do each
of the following groups of people belong to.
Options
A, B, C1, C2, D, E
A demographic audience profile can be used to define
a target audience. Which socio-economic group do each
of the following groups of people belong to.
Options
A, B, C1, C2, D, E
A demographic audience profile can be used to define
a target audience. Which socio-economic group do each
of the following groups of people belong to.
Options
A, B, C1, C2, D, E
How do advertisers find out about a magazine’s 
target audience?
They carry out a survey
They use press packs supplied by the 
magazine containing demographic profiles

They read through a few editions of the magazine 
first
 It defines an audience by analysing their income and
job
What does a pyschometric audience profile do?
 It defines an audience by analysing their fashion, age
& beliefs
 It defines an audience by analysing their values, 
attitudes and lifestyles
Which of these magazines is for a mainstream audience?
Classic Cars
Gardener's Weekly
Radio Time
It suits the serious nature of the content 
and is what their audience would expect
It is because news itself is now an institution
Why does the news use a formal mode of address?
It suits the style of clothes the presenter and reporters wear
A male teenager watching The Inbetweeners with his 
friends will respond to that text according to what factors?
Cultural factors, gender and ethnicity
Ethnicity, age, cultural factors
Gender, Age, Situation
Which of these is NOT a stereotype?
A pensioner who enjoys playing video games, mixing tracks and weightlifting
A young man who drinks a lot, hangs out in loud groups and plays football
A teenage girl who wears a hoodie, chews gum and is constantly on her smartphone
What defines Ethinicity?
It is defined by biology meaning physical characteristics
It is defined by culture, national customs, language or beliefs
It is defined by social standing and wealth
Celebration of the stereotypical representations of 
muslim
Citizen Khan is a...
Condemnation of the stereotypical representations 
of Muslims
Parody of the stereotypical representations of Muslims
If a character is represented as being a great cook from 
Italy, or a romantic person from France, this is likely to 
be a…?
Cultural stereotype
Regional stereotype
National stereotype
Media representations of 'beauty' are sometimes 
controversial because?
They present an unrealistic image created with technological manipulation
The person depicted isn’t particularly good looking
It would cost too much money to be like the person in the image
If it is in black and white or colour
What might change the representation of an event 
in a magazine photo?
If the photographer used a flash
The wording of the caption used
What might affect a newspaper’s representation of an 
event like a General Election?
How much the journalists earn
The ideology of the newspaper owner
The price of the newspaper
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