AIC MARKETING 3RD TEST FOR SS1
  • 1. What does merchandising mean according to the notes?
A) Only buying goods
B) Advertising products on social media
C) Storing goods in a warehouse
D) Goods bought and sold for trading purposes
  • 2. 2. Merchandising is best described as:
A) Transporting goods from one country to another
B) The activities involved in displaying and selling goods in a way that attracts customers
C) Hiring workers for a company
D) Calculating profit and loss only
  • 3. Who is a merchandiser?
A) A person who only packs goods
B) A person who interacts with buyers and sellers and ensures proper execution of orders
C) An accountant in a store
D) A driver who transports goods
  • 4. Which of the following is NOT listed as an importance of merchandising?
A) Attracting customers
B) Improving store image
C) Reducing the price of goods
D) Increasing sales
  • 5. Proper display of goods helps to:
A) Reduce the need for packaging
B) Increase the cost of production
C) Attract customers and improve store appearance
D) Make goods more difficult to see
  • 6. Attractive packing and good store arrangement are parts of:
A) Government policy
B) Only transportation
C) Merchandising
D) International banking
  • 7. One major role of a merchandiser is to:
A) Maintain proper relations between buying offices, agents, and sellers
B) Cook for customers in the store
C) Repair broken shelves
D) Drive delivery vans
  • 8. Merchandising is very important because it:
A) Helps sell goods faster and improves business image
B) Reduces the number of customers
C) Makes goods more expensive
D) Only focuses on storage
  • 9. Packaging is mainly:
A) The process of enclosing or protecting a product for distribution, storage, sale, and use
B) Advertising on television
C) Writing letters to customers
D) Counting goods in the store
  • 10. Which of the following is an importance of packaging?
A) Only making the product heavier
B) Making it attractive
C) Making goods difficult to identify
D) Attraction, Promotion, Facilitates purchase decision, Differentiation, Physical protection
  • 11. How does packaging help in promotion?
A) It carries important information about the product
B) It increases the weight of the product
C) It makes the product invisible
D) It reduces the size of the product
  • 12. Physical protection as a function of packaging means protecting the product from:
A) Other products in the same shop
B) Shock, vibration, temperature, and other damages
C) Sunlight only
D) Customers touching it
  • 13. A label on a product usually carries information about:
A) The name of the shop owner
B) Weather forecast
C) Only the price of the product
D) Manufacturer, expiry date, how to use the product, and handling
  • 14. Before creating a label, a producer should know:
A) Only the colour of the label
B) Regulations of the countries where the product will be sold and customer needs
C) The name of the driver
D) The weather of the country
  • 15. Good labelling and packaging require:
A) Ignoring customer needs
B) Research, planning, and consultation
C) No planning at all
D) Only expensive materials
  • 16. High-quality labelling helps the consumer to:
A) Pay more money
B) Become confused
C) Make informed purchase decisions
D) Love the product
  • 17. Branding is:
A) Packing goods in boxes
B) Storing goods in a warehouse
C) Transporting goods abroad
D) The idea or image of a product or service that customers connect with
  • 18. One major benefit of branding is:
A) Reducing sales
B) Making the product more expensive
C) Recognition and customer loyalty
D) Hiding the product quality
  • 19. A strong brand creates an image of:
A) Poor quality
B) Quality, size, experience, and reliability
C) High price only
D) Unknown company
  • 20. Promotion is best described as:
A) Storing goods for the customer
B) Reducing the price of goods permanently
C) Only advertising on radio
D) Persuasive communication to inform consumers about a product
  • 21. Which of the following is a sales promotion tool?
A) Coupons, rebates, sampling, loyalty programmes
B) Closing the shop early
C) Discount
D) Hiding product information
  • 22. Point-of-Purchase (POP) display is:
A) A banking service
B) A government regulation
C) Specially designed materials placed in retail stores to attract customers
D) A type of international shipping
  • 23. Promotion serves as a reminder because:
A) It increases price only
B) It reduces advertising cost
C) Customers never forget products
D) Even loyal customers need to be reminded of the product’s benefits
  • 24. Marketers use promotion to:
A) Increase sales and affect demand elasticity
B) Confuse customers
C) Make products less attractive
D) Decrease sales
  • 25. Contests and sweepstakes are used in promotion because:
A) They are very cheap to run
B) They are not allowed by law
C) They attract customers with the possibility of winning high-value prizes
D) They discourage customers
  • 26. Standardizing and grading of products means:
A) Setting up categories and quality levels for goods
B) Mixing all goods together
C) Increasing the price
D) Reducing the size of goods
  • 27. Storing of goods helps to:
A) Protect goods from deterioration and make them available when needed
B) Increase spoilage
C) Reduce transportation cost
D) Make goods disappear
  • 28. Market research in merchandising includes:
A) Repairing machines
B) Market maker analysis, sales research, dealer research, consumer research
C) Only counting money
D) Cooking for staff
  • 29. A good merchandiser should have:
A) Poor communication skills
B) Only physical strength
C) Planning capability, decision-making skill, communication skills, and loyalty
D) No knowledge of the product
  • 30. Knowledge of the product field is important for a merchandiser because:
A) It helps in dealing effectively with different people in the business
B) It reduces sales
C) It is not necessary
D) It makes the merchandiser proud
  • 31. Transportation as a function of merchandising involves:
A) Moving goods from where they are produced
B) Moving goods from where they are produced to the store
C) Moving goods from where they are produced to where they are needed
D) Moving goods from from the store
  • 32. One quality of a merchandiser is:
A) Avoiding planning
B) Ability to have face-to-face conversation with seller
C) Ability to sleep during work
D) Ability to have face-to-face conversation with buyers
  • 33. International marketing involves:
A) Local advertising only
B) Storing goods in one warehouse
C) Selling only within one country
D) Marketing goods and services across national boundaries
  • 34. One advantage of international marketing is:
A) Reducing the number of customers
B) Entering new markets before competitors
C) Increasing transportation cost only
D) Making business more difficult
  • 35. International marketing helps a company to:
A) Better utilize productive capacity and achieve victory
B) Better utilize productive capacity and achieve economies of scale
C) Lose market share
D) Reduce production
  • 36. Global marketing is:
A) Selling only in one local market
B) A larger and more complex operation coordinating marketing programmes worldwide
C) A larger and more complex operation coordinating marketing programmes in Europe
D) A type of packaging
  • 37. One reason for international trading is:
A) To increase overall profit and take advantage of innovative products
B) To make business smaller
C) To reduce profit
D) To decrease ease overall profit and take advantage of innovative products
  • 38. International marketing is more complex than domestic marketing because of:
A) Same conditions everywhere
B) No competition
C) Uncontrollable variables like culture, politics, and economic differences
D) Only one currency
  • 39. Counteracting slowing growth is a reason for:
A) Increasing local price only
B) Reducing staff
C) International marketing
D) Closing the business
  • 40. Synergies between domestic and overseas operations mean:
A) Benefits that weaklings the whole organization
B) Benefits that strengthen the whole organization
C) Problems between countries
D) Higher costs only
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