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AIC MARKETING 3RD TEST FOR SS1
Contributed by: College
  • 1. What does merchandising mean according to the notes?
A) Advertising products on social media
B) Goods bought and sold for trading purposes
C) Storing goods in a warehouse
D) Only buying goods
  • 2. 2. Merchandising is best described as:
A) Hiring workers for a company
B) Transporting goods from one country to another
C) Calculating profit and loss only
D) The activities involved in displaying and selling goods in a way that attracts customers
  • 3. Who is a merchandiser?
A) A driver who transports goods
B) A person who only packs goods
C) A person who interacts with buyers and sellers and ensures proper execution of orders
D) An accountant in a store
  • 4. Which of the following is NOT listed as an importance of merchandising?
A) Improving store image
B) Increasing sales
C) Attracting customers
D) Reducing the price of goods
  • 5. Proper display of goods helps to:
A) Increase the cost of production
B) Attract customers and improve store appearance
C) Reduce the need for packaging
D) Make goods more difficult to see
  • 6. Attractive packing and good store arrangement are parts of:
A) International banking
B) Merchandising
C) Only transportation
D) Government policy
  • 7. One major role of a merchandiser is to:
A) Maintain proper relations between buying offices, agents, and sellers
B) Drive delivery vans
C) Cook for customers in the store
D) Repair broken shelves
  • 8. Merchandising is very important because it:
A) Reduces the number of customers
B) Makes goods more expensive
C) Helps sell goods faster and improves business image
D) Only focuses on storage
  • 9. Packaging is mainly:
A) Advertising on television
B) The process of enclosing or protecting a product for distribution, storage, sale, and use
C) Writing letters to customers
D) Counting goods in the store
  • 10. Which of the following is an importance of packaging?
A) Making goods difficult to identify
B) Only making the product heavier
C) Making it attractive
D) Attraction, Promotion, Facilitates purchase decision, Differentiation, Physical protection
  • 11. How does packaging help in promotion?
A) It increases the weight of the product
B) It reduces the size of the product
C) It carries important information about the product
D) It makes the product invisible
  • 12. Physical protection as a function of packaging means protecting the product from:
A) Shock, vibration, temperature, and other damages
B) Customers touching it
C) Other products in the same shop
D) Sunlight only
  • 13. A label on a product usually carries information about:
A) The name of the shop owner
B) Manufacturer, expiry date, how to use the product, and handling
C) Only the price of the product
D) Weather forecast
  • 14. Before creating a label, a producer should know:
A) Only the colour of the label
B) Regulations of the countries where the product will be sold and customer needs
C) The name of the driver
D) The weather of the country
  • 15. Good labelling and packaging require:
A) Ignoring customer needs
B) Research, planning, and consultation
C) No planning at all
D) Only expensive materials
  • 16. High-quality labelling helps the consumer to:
A) Love the product
B) Become confused
C) Make informed purchase decisions
D) Pay more money
  • 17. Branding is:
A) Storing goods in a warehouse
B) The idea or image of a product or service that customers connect with
C) Packing goods in boxes
D) Transporting goods abroad
  • 18. One major benefit of branding is:
A) Recognition and customer loyalty
B) Reducing sales
C) Hiding the product quality
D) Making the product more expensive
  • 19. A strong brand creates an image of:
A) Quality, size, experience, and reliability
B) Unknown company
C) Poor quality
D) High price only
  • 20. Promotion is best described as:
A) Only advertising on radio
B) Reducing the price of goods permanently
C) Storing goods for the customer
D) Persuasive communication to inform consumers about a product
  • 21. Which of the following is a sales promotion tool?
A) Coupons, rebates, sampling, loyalty programmes
B) Discount
C) Hiding product information
D) Closing the shop early
  • 22. Point-of-Purchase (POP) display is:
A) A banking service
B) Specially designed materials placed in retail stores to attract customers
C) A government regulation
D) A type of international shipping
  • 23. Promotion serves as a reminder because:
A) Customers never forget products
B) Even loyal customers need to be reminded of the product’s benefits
C) It increases price only
D) It reduces advertising cost
  • 24. Marketers use promotion to:
A) Decrease sales
B) Increase sales and affect demand elasticity
C) Confuse customers
D) Make products less attractive
  • 25. Contests and sweepstakes are used in promotion because:
A) They are not allowed by law
B) They discourage customers
C) They are very cheap to run
D) They attract customers with the possibility of winning high-value prizes
  • 26. Standardizing and grading of products means:
A) Increasing the price
B) Mixing all goods together
C) Reducing the size of goods
D) Setting up categories and quality levels for goods
  • 27. Storing of goods helps to:
A) Reduce transportation cost
B) Increase spoilage
C) Protect goods from deterioration and make them available when needed
D) Make goods disappear
  • 28. Market research in merchandising includes:
A) Only counting money
B) Cooking for staff
C) Repairing machines
D) Market maker analysis, sales research, dealer research, consumer research
  • 29. A good merchandiser should have:
A) Poor communication skills
B) No knowledge of the product
C) Only physical strength
D) Planning capability, decision-making skill, communication skills, and loyalty
  • 30. Knowledge of the product field is important for a merchandiser because:
A) It is not necessary
B) It makes the merchandiser proud
C) It reduces sales
D) It helps in dealing effectively with different people in the business
  • 31. Transportation as a function of merchandising involves:
A) Moving goods from where they are produced
B) Moving goods from from the store
C) Moving goods from where they are produced to where they are needed
D) Moving goods from where they are produced to the store
  • 32. One quality of a merchandiser is:
A) Ability to sleep during work
B) Avoiding planning
C) Ability to have face-to-face conversation with buyers
D) Ability to have face-to-face conversation with seller
  • 33. International marketing involves:
A) Storing goods in one warehouse
B) Local advertising only
C) Marketing goods and services across national boundaries
D) Selling only within one country
  • 34. One advantage of international marketing is:
A) Increasing transportation cost only
B) Reducing the number of customers
C) Entering new markets before competitors
D) Making business more difficult
  • 35. International marketing helps a company to:
A) Better utilize productive capacity and achieve victory
B) Reduce production
C) Better utilize productive capacity and achieve economies of scale
D) Lose market share
  • 36. Global marketing is:
A) Selling only in one local market
B) A larger and more complex operation coordinating marketing programmes in Europe
C) A larger and more complex operation coordinating marketing programmes worldwide
D) A type of packaging
  • 37. One reason for international trading is:
A) To decrease ease overall profit and take advantage of innovative products
B) To make business smaller
C) To reduce profit
D) To increase overall profit and take advantage of innovative products
  • 38. International marketing is more complex than domestic marketing because of:
A) Only one currency
B) Same conditions everywhere
C) Uncontrollable variables like culture, politics, and economic differences
D) No competition
  • 39. Counteracting slowing growth is a reason for:
A) Closing the business
B) Reducing staff
C) International marketing
D) Increasing local price only
  • 40. Synergies between domestic and overseas operations mean:
A) Problems between countries
B) Benefits that strengthen the whole organization
C) Higher costs only
D) Benefits that weaklings the whole organization
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