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AIC MARKETING 3RD TERM EXAM FOR SS1
Contributed by: College
  • 1. What does merchandising mean according to the notes?
A) Advertising products on social media
B) Goods bought and sold for trading purposes
C) Storing goods in a warehouse
D) Only buying goods
  • 2. 2. Merchandising is best described as:
A) Transporting goods from one country to another
B) Calculating profit and loss only
C) The activities involved in displaying and selling goods in a way that attracts customers
D) Hiring workers for a company
  • 3. Who is a merchandiser?
A) A person who only packs goods
B) A person who interacts with buyers and sellers and ensures proper execution of orders
C) A driver who transports goods
D) An accountant in a store
  • 4. Which of the following is NOT listed as an importance of merchandising?
A) Improving store image
B) Reducing the price of goods
C) Attracting customers
D) Increasing sales
  • 5. Proper display of goods helps to:
A) Increase the cost of production
B) Attract customers and improve store appearance
C) Make goods more difficult to see
D) Reduce the need for packaging
  • 6. Attractive packing and good store arrangement are parts of:
A) International banking
B) Only transportation
C) Merchandising
D) Government policy
  • 7. One major role of a merchandiser is to:
A) Repair broken shelves
B) Cook for customers in the store
C) Maintain proper relations between buying offices, agents, and sellers
D) Drive delivery vans
  • 8. Merchandising is very important because it:
A) Reduces the number of customers
B) Makes goods more expensive
C) Only focuses on storage
D) Helps sell goods faster and improves business image
  • 9. Packaging is mainly:
A) Counting goods in the store
B) Advertising on television
C) The process of enclosing or protecting a product for distribution, storage, sale, and use
D) Writing letters to customers
  • 10. Which of the following is an importance of packaging?
A) Making it attractive
B) Only making the product heavier
C) Attraction, Promotion, Facilitates purchase decision, Differentiation, Physical protection
D) Making goods difficult to identify
  • 11. How does packaging help in promotion?
A) It makes the product invisible
B) It carries important information about the product
C) It reduces the size of the product
D) It increases the weight of the product
  • 12. Physical protection as a function of packaging means protecting the product from:
A) Sunlight only
B) Shock, vibration, temperature, and other damages
C) Customers touching it
D) Other products in the same shop
  • 13. A label on a product usually carries information about:
A) Only the price of the product
B) Manufacturer, expiry date, how to use the product, and handling
C) Weather forecast
D) The name of the shop owner
  • 14. Before creating a label, a producer should know:
A) The name of the driver
B) The weather of the country
C) Regulations of the countries where the product will be sold and customer needs
D) Only the colour of the label
  • 15. Good labelling and packaging require:
A) No planning at all
B) Ignoring customer needs
C) Research, planning, and consultation
D) Only expensive materials
  • 16. High-quality labelling helps the consumer to:
A) Love the product
B) Pay more money
C) Become confused
D) Make informed purchase decisions
  • 17. Branding is:
A) The idea or image of a product or service that customers connect with
B) Packing goods in boxes
C) Storing goods in a warehouse
D) Transporting goods abroad
  • 18. One major benefit of branding is:
A) Hiding the product quality
B) Reducing sales
C) Making the product more expensive
D) Recognition and customer loyalty
  • 19. A strong brand creates an image of:
A) High price only
B) Quality, size, experience, and reliability
C) Unknown company
D) Poor quality
  • 20. Promotion is best described as:
A) Storing goods for the customer
B) Reducing the price of goods permanently
C) Persuasive communication to inform consumers about a product
D) Only advertising on radio
  • 21. Which of the following is a sales promotion tool?
A) Coupons, rebates, sampling, loyalty programmes
B) Discount
C) Hiding product information
D) Closing the shop early
  • 22. Point-of-Purchase (POP) display is:
A) Specially designed materials placed in retail stores to attract customers
B) A type of international shipping
C) A banking service
D) A government regulation
  • 23. Promotion serves as a reminder because:
A) It increases price only
B) Even loyal customers need to be reminded of the product’s benefits
C) Customers never forget products
D) It reduces advertising cost
  • 24. Marketers use promotion to:
A) Confuse customers
B) Make products less attractive
C) Increase sales and affect demand elasticity
D) Decrease sales
  • 25. Contests and sweepstakes are used in promotion because:
A) They are not allowed by law
B) They are very cheap to run
C) They discourage customers
D) They attract customers with the possibility of winning high-value prizes
  • 26. Standardizing and grading of products means:
A) Mixing all goods together
B) Increasing the price
C) Reducing the size of goods
D) Setting up categories and quality levels for goods
  • 27. Storing of goods helps to:
A) Protect goods from deterioration and make them available when needed
B) Make goods disappear
C) Reduce transportation cost
D) Increase spoilage
  • 28. Market research in merchandising includes:
A) Only counting money
B) Market maker analysis, sales research, dealer research, consumer research
C) Cooking for staff
D) Repairing machines
  • 29. A good merchandiser should have:
A) Poor communication skills
B) No knowledge of the product
C) Planning capability, decision-making skill, communication skills, and loyalty
D) Only physical strength
  • 30. Knowledge of the product field is important for a merchandiser because:
A) It is not necessary
B) It helps in dealing effectively with different people in the business
C) It reduces sales
D) It makes the merchandiser proud
  • 31. Transportation as a function of merchandising involves:
A) Moving goods from from the store
B) Moving goods from where they are produced to the store
C) Moving goods from where they are produced to where they are needed
D) Moving goods from where they are produced
  • 32. One quality of a merchandiser is:
A) Ability to sleep during work
B) Avoiding planning
C) Ability to have face-to-face conversation with buyers
D) Ability to have face-to-face conversation with seller
  • 33. International marketing involves:
A) Storing goods in one warehouse
B) Selling only within one country
C) Local advertising only
D) Marketing goods and services across national boundaries
  • 34. One advantage of international marketing is:
A) Increasing transportation cost only
B) Entering new markets before competitors
C) Reducing the number of customers
D) Making business more difficult
  • 35. International marketing helps a company to:
A) Lose market share
B) Reduce production
C) Better utilize productive capacity and achieve economies of scale
D) Better utilize productive capacity and achieve victory
  • 36. Global marketing is:
A) A larger and more complex operation coordinating marketing programmes worldwide
B) A larger and more complex operation coordinating marketing programmes in Europe
C) Selling only in one local market
D) A type of packaging
  • 37. One reason for international trading is:
A) To make business smaller
B) To decrease ease overall profit and take advantage of innovative products
C) To reduce profit
D) To increase overall profit and take advantage of innovative products
  • 38. International marketing is more complex than domestic marketing because of:
A) Only one currency
B) Same conditions everywhere
C) No competition
D) Uncontrollable variables like culture, politics, and economic differences
  • 39. Counteracting slowing growth is a reason for:
A) Reducing staff
B) Closing the business
C) Increasing local price only
D) International marketing
  • 40. Synergies between domestic and overseas operations mean:
A) Higher costs only
B) Benefits that strengthen the whole organization
C) Problems between countries
D) Benefits that weaklings the whole organization
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