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AIC MARKETING 3RD TERM EXAM FOR SS1
Contributed by: College
  • 1. What does merchandising mean according to the notes?
A) Goods bought and sold for trading purposes
B) Advertising products on social media
C) Only buying goods
D) Storing goods in a warehouse
  • 2. 2. Merchandising is best described as:
A) The activities involved in displaying and selling goods in a way that attracts customers
B) Calculating profit and loss only
C) Hiring workers for a company
D) Transporting goods from one country to another
  • 3. Who is a merchandiser?
A) An accountant in a store
B) A driver who transports goods
C) A person who interacts with buyers and sellers and ensures proper execution of orders
D) A person who only packs goods
  • 4. Which of the following is NOT listed as an importance of merchandising?
A) Attracting customers
B) Improving store image
C) Increasing sales
D) Reducing the price of goods
  • 5. Proper display of goods helps to:
A) Make goods more difficult to see
B) Attract customers and improve store appearance
C) Increase the cost of production
D) Reduce the need for packaging
  • 6. Attractive packing and good store arrangement are parts of:
A) Merchandising
B) Government policy
C) International banking
D) Only transportation
  • 7. One major role of a merchandiser is to:
A) Drive delivery vans
B) Cook for customers in the store
C) Maintain proper relations between buying offices, agents, and sellers
D) Repair broken shelves
  • 8. Merchandising is very important because it:
A) Helps sell goods faster and improves business image
B) Only focuses on storage
C) Makes goods more expensive
D) Reduces the number of customers
  • 9. Packaging is mainly:
A) Counting goods in the store
B) Advertising on television
C) The process of enclosing or protecting a product for distribution, storage, sale, and use
D) Writing letters to customers
  • 10. Which of the following is an importance of packaging?
A) Only making the product heavier
B) Making goods difficult to identify
C) Making it attractive
D) Attraction, Promotion, Facilitates purchase decision, Differentiation, Physical protection
  • 11. How does packaging help in promotion?
A) It increases the weight of the product
B) It makes the product invisible
C) It carries important information about the product
D) It reduces the size of the product
  • 12. Physical protection as a function of packaging means protecting the product from:
A) Shock, vibration, temperature, and other damages
B) Other products in the same shop
C) Customers touching it
D) Sunlight only
  • 13. A label on a product usually carries information about:
A) Weather forecast
B) The name of the shop owner
C) Manufacturer, expiry date, how to use the product, and handling
D) Only the price of the product
  • 14. Before creating a label, a producer should know:
A) The name of the driver
B) Only the colour of the label
C) Regulations of the countries where the product will be sold and customer needs
D) The weather of the country
  • 15. Good labelling and packaging require:
A) Only expensive materials
B) Ignoring customer needs
C) No planning at all
D) Research, planning, and consultation
  • 16. High-quality labelling helps the consumer to:
A) Make informed purchase decisions
B) Pay more money
C) Love the product
D) Become confused
  • 17. Branding is:
A) Packing goods in boxes
B) Transporting goods abroad
C) The idea or image of a product or service that customers connect with
D) Storing goods in a warehouse
  • 18. One major benefit of branding is:
A) Recognition and customer loyalty
B) Reducing sales
C) Making the product more expensive
D) Hiding the product quality
  • 19. A strong brand creates an image of:
A) Unknown company
B) Poor quality
C) High price only
D) Quality, size, experience, and reliability
  • 20. Promotion is best described as:
A) Storing goods for the customer
B) Persuasive communication to inform consumers about a product
C) Only advertising on radio
D) Reducing the price of goods permanently
  • 21. Which of the following is a sales promotion tool?
A) Closing the shop early
B) Coupons, rebates, sampling, loyalty programmes
C) Discount
D) Hiding product information
  • 22. Point-of-Purchase (POP) display is:
A) A banking service
B) Specially designed materials placed in retail stores to attract customers
C) A type of international shipping
D) A government regulation
  • 23. Promotion serves as a reminder because:
A) It increases price only
B) Even loyal customers need to be reminded of the product’s benefits
C) It reduces advertising cost
D) Customers never forget products
  • 24. Marketers use promotion to:
A) Confuse customers
B) Make products less attractive
C) Decrease sales
D) Increase sales and affect demand elasticity
  • 25. Contests and sweepstakes are used in promotion because:
A) They discourage customers
B) They are not allowed by law
C) They are very cheap to run
D) They attract customers with the possibility of winning high-value prizes
  • 26. Standardizing and grading of products means:
A) Mixing all goods together
B) Reducing the size of goods
C) Setting up categories and quality levels for goods
D) Increasing the price
  • 27. Storing of goods helps to:
A) Protect goods from deterioration and make them available when needed
B) Make goods disappear
C) Reduce transportation cost
D) Increase spoilage
  • 28. Market research in merchandising includes:
A) Only counting money
B) Repairing machines
C) Market maker analysis, sales research, dealer research, consumer research
D) Cooking for staff
  • 29. A good merchandiser should have:
A) No knowledge of the product
B) Planning capability, decision-making skill, communication skills, and loyalty
C) Poor communication skills
D) Only physical strength
  • 30. Knowledge of the product field is important for a merchandiser because:
A) It reduces sales
B) It is not necessary
C) It makes the merchandiser proud
D) It helps in dealing effectively with different people in the business
  • 31. Transportation as a function of merchandising involves:
A) Moving goods from from the store
B) Moving goods from where they are produced to where they are needed
C) Moving goods from where they are produced
D) Moving goods from where they are produced to the store
  • 32. One quality of a merchandiser is:
A) Ability to have face-to-face conversation with buyers
B) Ability to have face-to-face conversation with seller
C) Ability to sleep during work
D) Avoiding planning
  • 33. International marketing involves:
A) Storing goods in one warehouse
B) Selling only within one country
C) Marketing goods and services across national boundaries
D) Local advertising only
  • 34. One advantage of international marketing is:
A) Increasing transportation cost only
B) Making business more difficult
C) Reducing the number of customers
D) Entering new markets before competitors
  • 35. International marketing helps a company to:
A) Reduce production
B) Better utilize productive capacity and achieve victory
C) Better utilize productive capacity and achieve economies of scale
D) Lose market share
  • 36. Global marketing is:
A) A larger and more complex operation coordinating marketing programmes worldwide
B) Selling only in one local market
C) A type of packaging
D) A larger and more complex operation coordinating marketing programmes in Europe
  • 37. One reason for international trading is:
A) To make business smaller
B) To reduce profit
C) To increase overall profit and take advantage of innovative products
D) To decrease ease overall profit and take advantage of innovative products
  • 38. International marketing is more complex than domestic marketing because of:
A) Same conditions everywhere
B) Only one currency
C) No competition
D) Uncontrollable variables like culture, politics, and economic differences
  • 39. Counteracting slowing growth is a reason for:
A) International marketing
B) Closing the business
C) Increasing local price only
D) Reducing staff
  • 40. Synergies between domestic and overseas operations mean:
A) Problems between countries
B) Benefits that strengthen the whole organization
C) Higher costs only
D) Benefits that weaklings the whole organization
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