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AIC MARKETING 3RD TERM EXAM FOR SS1
Contributed by: College
  • 1. What does merchandising mean according to the notes?
A) Storing goods in a warehouse
B) Advertising products on social media
C) Only buying goods
D) Goods bought and sold for trading purposes
  • 2. 2. Merchandising is best described as:
A) Calculating profit and loss only
B) The activities involved in displaying and selling goods in a way that attracts customers
C) Hiring workers for a company
D) Transporting goods from one country to another
  • 3. Who is a merchandiser?
A) A driver who transports goods
B) An accountant in a store
C) A person who interacts with buyers and sellers and ensures proper execution of orders
D) A person who only packs goods
  • 4. Which of the following is NOT listed as an importance of merchandising?
A) Reducing the price of goods
B) Attracting customers
C) Improving store image
D) Increasing sales
  • 5. Proper display of goods helps to:
A) Increase the cost of production
B) Attract customers and improve store appearance
C) Make goods more difficult to see
D) Reduce the need for packaging
  • 6. Attractive packing and good store arrangement are parts of:
A) Only transportation
B) International banking
C) Merchandising
D) Government policy
  • 7. One major role of a merchandiser is to:
A) Repair broken shelves
B) Cook for customers in the store
C) Maintain proper relations between buying offices, agents, and sellers
D) Drive delivery vans
  • 8. Merchandising is very important because it:
A) Only focuses on storage
B) Reduces the number of customers
C) Helps sell goods faster and improves business image
D) Makes goods more expensive
  • 9. Packaging is mainly:
A) Advertising on television
B) The process of enclosing or protecting a product for distribution, storage, sale, and use
C) Counting goods in the store
D) Writing letters to customers
  • 10. Which of the following is an importance of packaging?
A) Making it attractive
B) Only making the product heavier
C) Attraction, Promotion, Facilitates purchase decision, Differentiation, Physical protection
D) Making goods difficult to identify
  • 11. How does packaging help in promotion?
A) It makes the product invisible
B) It increases the weight of the product
C) It carries important information about the product
D) It reduces the size of the product
  • 12. Physical protection as a function of packaging means protecting the product from:
A) Customers touching it
B) Sunlight only
C) Shock, vibration, temperature, and other damages
D) Other products in the same shop
  • 13. A label on a product usually carries information about:
A) Only the price of the product
B) Manufacturer, expiry date, how to use the product, and handling
C) Weather forecast
D) The name of the shop owner
  • 14. Before creating a label, a producer should know:
A) Only the colour of the label
B) The weather of the country
C) Regulations of the countries where the product will be sold and customer needs
D) The name of the driver
  • 15. Good labelling and packaging require:
A) Research, planning, and consultation
B) Ignoring customer needs
C) Only expensive materials
D) No planning at all
  • 16. High-quality labelling helps the consumer to:
A) Make informed purchase decisions
B) Pay more money
C) Become confused
D) Love the product
  • 17. Branding is:
A) The idea or image of a product or service that customers connect with
B) Storing goods in a warehouse
C) Packing goods in boxes
D) Transporting goods abroad
  • 18. One major benefit of branding is:
A) Making the product more expensive
B) Hiding the product quality
C) Reducing sales
D) Recognition and customer loyalty
  • 19. A strong brand creates an image of:
A) Unknown company
B) Quality, size, experience, and reliability
C) Poor quality
D) High price only
  • 20. Promotion is best described as:
A) Only advertising on radio
B) Storing goods for the customer
C) Persuasive communication to inform consumers about a product
D) Reducing the price of goods permanently
  • 21. Which of the following is a sales promotion tool?
A) Coupons, rebates, sampling, loyalty programmes
B) Discount
C) Hiding product information
D) Closing the shop early
  • 22. Point-of-Purchase (POP) display is:
A) A government regulation
B) A banking service
C) A type of international shipping
D) Specially designed materials placed in retail stores to attract customers
  • 23. Promotion serves as a reminder because:
A) Customers never forget products
B) Even loyal customers need to be reminded of the product’s benefits
C) It increases price only
D) It reduces advertising cost
  • 24. Marketers use promotion to:
A) Decrease sales
B) Confuse customers
C) Make products less attractive
D) Increase sales and affect demand elasticity
  • 25. Contests and sweepstakes are used in promotion because:
A) They are very cheap to run
B) They discourage customers
C) They are not allowed by law
D) They attract customers with the possibility of winning high-value prizes
  • 26. Standardizing and grading of products means:
A) Setting up categories and quality levels for goods
B) Mixing all goods together
C) Increasing the price
D) Reducing the size of goods
  • 27. Storing of goods helps to:
A) Increase spoilage
B) Protect goods from deterioration and make them available when needed
C) Make goods disappear
D) Reduce transportation cost
  • 28. Market research in merchandising includes:
A) Repairing machines
B) Market maker analysis, sales research, dealer research, consumer research
C) Cooking for staff
D) Only counting money
  • 29. A good merchandiser should have:
A) No knowledge of the product
B) Poor communication skills
C) Planning capability, decision-making skill, communication skills, and loyalty
D) Only physical strength
  • 30. Knowledge of the product field is important for a merchandiser because:
A) It makes the merchandiser proud
B) It is not necessary
C) It reduces sales
D) It helps in dealing effectively with different people in the business
  • 31. Transportation as a function of merchandising involves:
A) Moving goods from where they are produced to where they are needed
B) Moving goods from from the store
C) Moving goods from where they are produced
D) Moving goods from where they are produced to the store
  • 32. One quality of a merchandiser is:
A) Ability to have face-to-face conversation with buyers
B) Avoiding planning
C) Ability to have face-to-face conversation with seller
D) Ability to sleep during work
  • 33. International marketing involves:
A) Marketing goods and services across national boundaries
B) Selling only within one country
C) Local advertising only
D) Storing goods in one warehouse
  • 34. One advantage of international marketing is:
A) Making business more difficult
B) Increasing transportation cost only
C) Reducing the number of customers
D) Entering new markets before competitors
  • 35. International marketing helps a company to:
A) Better utilize productive capacity and achieve economies of scale
B) Lose market share
C) Better utilize productive capacity and achieve victory
D) Reduce production
  • 36. Global marketing is:
A) A larger and more complex operation coordinating marketing programmes in Europe
B) A larger and more complex operation coordinating marketing programmes worldwide
C) A type of packaging
D) Selling only in one local market
  • 37. One reason for international trading is:
A) To increase overall profit and take advantage of innovative products
B) To reduce profit
C) To decrease ease overall profit and take advantage of innovative products
D) To make business smaller
  • 38. International marketing is more complex than domestic marketing because of:
A) Only one currency
B) No competition
C) Uncontrollable variables like culture, politics, and economic differences
D) Same conditions everywhere
  • 39. Counteracting slowing growth is a reason for:
A) Increasing local price only
B) International marketing
C) Closing the business
D) Reducing staff
  • 40. Synergies between domestic and overseas operations mean:
A) Problems between countries
B) Benefits that strengthen the whole organization
C) Higher costs only
D) Benefits that weaklings the whole organization
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